Report on Heneiken's Sponsorship of the UFO Champions League
Introduction
This report was commissioned by the Board of Directors of Heneiken. The report analyzes our
sports beverage sales during the UFO Champions League sponsorship, a national basketball
championship. The sponsorship took place from September 15 to September 20, 2023. The
report is based on data we collected before, during, and after the event, and has been divided
into three sections.
Findings
Research revealed that Heneiken's support of the UFO Champions League was a success. The
branding and logo placements on billboards and team jerseys at the championship attracted
many sports fans, significantly improving our brand recognition. In particular, the interactive
bottle outside the arena engaged customers, raising even more interest in our brand.
Therefore, the sponsorship brought many benefits to Heneiken. For instance, there was a
significant rise in daily website visits, which increased brand recognition and sales of the sports
beverages, as shown in the graphs. In addition, the event gave us beneficial networking
opportunities with other businesses and stakeholders, potentially leading to future
collaborations and sponsorships.
Conclusion
Based on the findings, the sponsorship has effectively boosted not only our sales, but also the
brand awareness. Looking out for similar sponsorships in the future and improving our strategy
based on the collected data would allow us to improve our brand recognition and business
growth even further.
Recommendations
It is recommended that Heneiken continues to sponsor such events, to keep increasing the
brand recognition and engagement. In addition, we recommend conducting research on the
performance after such sponsorships. This will help guide our future sponsorship selections and
marketing strategy.
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