Crawford University
STUDENTS’ HANDBOOK
(2011 - 2013)
COLLEGE OF BUSINESS AND SOCIAL SCIENCES
MARKETING
Marketing
A Publication of Crawford University
P.M.B. 2001
Km 8, Ota – Atan - Agbara Road
Faith City, Igbesa, Ogun State
Nigeria
Copyright ©CRU March 2012
College Colour:
Royal Blue
Cover Designed and Printed by:
Mustard Communication
10 Adeoye Fatore Street,
PAB B/ Stop Ikotun Idimu Road
Email Samdaodu@gmail.com
080333040269
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TABLE OF CONTENTS
Title Page
Copyright Page and Publication History
ii
Table of Contents
Addresses
Objectives of the University
Visitor and Principal Officers of the University
Foreword
Officers of the University
Dean’s Remarks
General Information
Department of Marketing
Marketing
Pages
i
iii
iv
v
vii
viii
ix
x
1
23
ADDRESSES
Requests for information regarding the University should be sent to:
The Registrar:
Crawford University
Faith City, Igbesa, Ogun State.
Postal Address:
P.M.B. 2001, Igbesa, Ogun State, Nigeria.
Website:
www.crawforduniversity.edu.ng
E-mail:
vc@crawforduniversity.edu.ng
registrar@crawforduniversity.edu.ng
dean-cbss@crawforduniversity.edu.ng
hod-managementstudies@crawforduniversity.edu.ng
hod-econsaccfin@crawforduniversity.edu.ng
hod-soc-irpm@crawforduniversity.edu.ng
hod-polsciir@crawforduniversity.edu.ng
Telephone:
Vice-Chancellor: 08056697800
Registrar: 08056697802
Deputy Vice-Chancellor: 08056697805
Dean’s Office: 08056697803
Academic Planning Unit: 08031183200
Public Relations and Information Unit:
UNIVERSITY PRO 0803545652
Telephone Room:
Marketing
VISITOR AND PRINCIPAL OFFICERS OF THE UNIVERSITY
VISITOR
Rev. Emmanuel Adebayo Adeniran
District Superintendent, Apostolic Faith Mission
West and Central Africa Headquarters, Lagos
CHANCELLOR
Chief Oludolapo Ibukun Akinkugbe CON
PRO-CHANCELLOR AND CHAIRMAN GOVERNING COUNCIL
Professor Peter Akinsola Okebukola OFR
VICE-CHANCELLOR
Professor Samson Adenola Ayanlaja
B.Sc (Hons Ibadan), MBA, Ph.D (Reading), Cert. Irrig (Israel)
DEPUTY VICE CHANCELLOR
Professor Emmanuel Abiodun Fayose
B.Sc, Ph.D (Wales)
REGISTRAR & SECRETARY TO COUNCIL
Mr. Tunde Oluite Adekoya
B.Sc (Hons), M.ILR (Ibadan), M.PP (Ogun), MNIM, AIPM
UNIVERSITY BURSAR
Rev. Elijah O. Ajayi
FCA, ACMA
UNIVERSITY LIBRARIAN
Mr. Thomas Akinbayo Adigun
B.Sc. (Hons) Ife, MLS. (Ibadan)
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OBJECTIVES OF THE UNIVERSITY
Crawford University, was established in 2005. Seven years after, the
University is manifesting the dream of its founding fathers, put together
in form of the objectives of the University.
The objectives of the University are:
• To give the opportunity of acquiring a higher education to all;
• To provide relevant courses of instruction and other facilities for
the pursuit of learning in such branches of knowledge as the
University may desire to foster and in so doing make those
facilities available on proper terms to such persons as are
equipped to benefit from them;
• To promote scholarship and encourage the advancement of
learning;
• To conduct relevant research into human problems and their
alleviation;
• To relate its activities to the social, cultural and economic needs
of the people of Nigeria in particular, and the world in general,
• To undertake any other activities appropriate for a University of
high repute, and
• To produce well-rounded graduates, who will be academically
sound, creative, with good morals and the fear of God.
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OFFICERS OF THE COLLEGE
DEAN
Prof Olusola Ojo
B.A., M.Sc, PhD
COLLEGE OFFICER/ASST REGISTRAR
Mr. Oni Ogunleye Kolawole
M.Ed, B.Ed, Dip Ed
SECRETARY TO THE DEAN
Mr. Sunday Ogunkorode
NCE, Dip in Computer Studies, WASC
OFFICE OF THE DEAN
S/
NAME
DESIGNATION
N
1.
Prof. Olusola Ojo Dean
2.
Mr. Sunday
Personal Secretary
Ogunkorode
3
Miss. Victoria
Executive Officer
Udoh
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QUALIFICATION
PhD, M.Sc., B.A
NCE, Dip. in Computer
Studies, WASC
B.Sc, WASC
HEADS OF DEPARTMENTS
DEPARTMENTS
1.
2.
3.
4.
HEADS
Management Studies
Prof. P.O. Yalokwu
Economics, Accounting & Finance Dr. O.J. Macaver
Political Science & International Relations Dr. G.L. Adeola
Sociology & IRPM
Prof Alaba Simpson
S/
N
1
2
PROGRAMMES
HEADS
QUALIFICA
TIONS
Business Administration
Marketing
Prof P.O. Yalokwu
PhD, MBA,
B.Ed.
3
4
Sociology
Industrial Relations &
Personnel Management
Political Science &
International Relations
Economics
Accounting
Banking & Finance
Prof. Alaba Simpson
PhD, M.A.,
B.A.
PhD, M.Sc,
B.Sc.
5
6
7
8
Dr G.L. Adeola
Dr. O. J. Macaver
COLLEGE OFFICIALS
S/
NAME
DESIGNATION
N
1.
Mr. Ogunleye
College Officer
Kolawole Oni
2.
Mrs. Temitope
Assistant Executive
Ruth Imafidon
Officer
3
Mr. Joseph
Data Processing
Majasan
Officer
4.
Mr. Nwabueze
NYSC Member
Nwankwo
Marketing
PhD, M.Sc.,
B.Sc.
QUALIFICATION
M.Ed, B.Ed, Dip Ed
B.Sc (Ed), Dip Ed
B.Sc (Computer
Science)
B.Sc. (Agric)
PAST AND CURRENT DEANS OF THE COLLEGE
1.
2005 – 2008
Prof. B. A. Babalola
2.
2008 – 2009
Prof. F. O. Adewunmi
3.
2009 – till date
Prof. Olusola Ojo
1.
2.
3.
4.
PAST AND .CURRENT COLLEGE OFFICERS OF THE
COLLEGE
Mrs. P. A. Ajeyalemi
2008/2009
Mrs. C. M. Majasan
2009/2010
Mrs. C. G. Ogugua
February 2010-September 2010
Mr. O. K. Oni
September 2010 till Date
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FOREWORD BY THE COLLEGE DEAN
The College of Business and Social Sciences was one of the two
Colleges the University started with in October 2005. The programmes
in the College were grouped under two Departments, Social Sciences
and Administration.
When the University started, there were only 156 students in all the
programmes in the College. This has increased to 915 during the current
session. At the beginning of 2009/2010 session, the programmes in the
College were arranged into four Departments. These are Economics,
Accounting and Finance; Management Studies; Political Science and
International Relations; and Sociology and Industrial Relations and
Personnel Management. Our Programmes are regularly updated to take
account of new innovations and developments in the various
disciplines.
The College currently runs B.Sc Degree programmes in Accounting;
Banking and Finance; Business Administration; Economics; Industrial
Relations and Personnel Management, Marketing; Political Science and
International Relations; and Sociology.
The College has now graduated three sets of students. Many of our
graduates are establishing themselves and are making waves in their
various chosen careers. Some are pursuing postgraduate programmes in
reputable Universities in Nigeria, Europe North America and South
America. We intend to run postgraduate programmes in some
disciplines as soon as the University enters into its second phase of the
development
Prof. Olusola Ojo
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GENERAL INFORMATION
1.
Historical Background
The College of Business and Social Sciences was established at the
inception of Crawford University in October 2005. Currently, the
College runs four departments viz:
i. Department of Economics, Accounting and Finance
ii. Department of Sociology and Industrial Relations and Personnel
Management
iii. Department of Political Science and International Relations
iv. Department of Management Studies
All the Departments offer courses leading to the award of B.Sc Degree
in all the above mentioned disciplines.
2.
Organizational/Administration Structure
The Dean of the College is the administrative Head of the College that
exercise general control over the academic and administrative affairs of
the College. The Dean is assisted by the Heads of Departments and the
College Secretary. The Heads of the departments are responsible
through the Dean to the Vice-Chancellor for the smooth running of their
Departments.
The College Secretary is the head of all the non-academic staff of the
College. He/she is the Secretary to all the College Boards and
Committees. He/she also ensures the implementation of their decisions
and directives. Also, he/she ensures the proper organization of the
students’ records in the Dean’s office.
Students in the College organize academic and social activities under
the aegis of the Students’ Association relevant to the academic
disciplines in the College. Such association draws its membership from
all matriculated students in the particular academic discipline. The
Departments also organize career and motivational talks from time to
time for the students among other activities
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3.
College Standing Committees
The Board and other Statutory Committees of the College are
concerned with the consideration of all academic matters, for example,
curriculum development, conduct of examinations and consideration of
results, academic staff matters, determination of students’ academic
standing and welfare, among other issues that might be brought before
them from time to time. The Boards and Committees are:
a.
College Board
Composition

Vice-Chancellor – Chairman

Dean, College of Business and Social Sciences

All Heads of Departments in the College of
Business and Social Sciences

All Professors in the College of Business and
Social Sciences

One (1) Representative from the College of
Natural and Applied Sciences

The Librarian or his/her Representative

College Officer, College of Business and Social
Sciences – Secretary
b.
College Board of Studies
Composition

Vice-Chancellor – Chairman

Dean, College of Business and Social Sciences

All Heads of Departments in the College of
Business and Social Sciences

All Coordinators of programmes in the College

All full time members of Academic Staff in the
College of Business and Social Sciences not below the
rank of a Lecturer II

The Librarian or his/her Representative

College Officer, College of Business and Social
Sciences – Secretary
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c.
College Board of Examiners of Business & Social Sciences
Composition

Vice-Chancellor – Chairman

Dean, College of Business and Social Sciences

All Heads of Departments in the College of
Business and Social Sciences

All Coordinators of Programmes in the College

All full time members of Academic Staff in the
College of Business and Social Sciences not below the
rank of a Lecturer II

One (1) Representative from the College of
Natural and Applied Sciences

Head, Examinations & Records Division or
his/her Representative

The Librarian of his/her Representative

College Officer, College of Business and Social
Sciences – Secretary
d.
College Review Panel (Academic) Committee
Composition

Dean, College of Business and Social Sciences(Chairman)

All Heads of Department, Heads of Units

All Professors in the College

College Officer – College of Business and Social
Sciences – (Secretary)
College Seminars Committee
Composition

Nominee of the Dean as Chairman

One (1) Representative from each Department

College Officer- Business and Social Sciences(Secretary)
e.
f.
College Management Committee
Composition

Dean, College of Business and Social Sciences
Marketing

All Heads of Department in the College

Programme Coordinators

College Officer, Business and Social Sciences –
Secretary
STRUCTURE OF THE COLLEGE
The College has four (4) Departments as listed below:
1. Economics, Accounting and Finance
2. Sociology and Industrial Relations & Personnel Management
3. Political Science and International Relations
4. Management Studies
The following Degrees are awarded:
1. Economics, Accounting and Finance
a. B.Sc. Economics
b. B.Sc. Accounting
c. B.Sc. Banking and Finance
2. Sociology and Industrial Relations & Personnel Management
a. B.Sc. Sociology
b. B.Sc. Industrial Relations and Personnel Management
3. Political Science & International Relations
a. B.Sc. Political Science & International Relations
4. Management Studies
a. B.Sc. Marketing
b. B.Sc. Business Administration
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COLLEGE OF BUSINESS AND SOCIAL SCIENCES
DEPARTMENT PROGRAMMES DEGREE
NOMENCLATURE
Economics,
Accounting,
B.Sc Accounting
Accounting &
Economics,
B.Sc Banking& Finance
Finance
Banking &Finance B.Sc Economics
Management
Business
B.Sc Business
Studies
Administration
Administration
Marketing
B.Sc Marketing
Political Science Political Science
B.Sc Political Science&
and International & International
International Relations
Relations
Relations
Sociology &
Sociology &
B.Sc Sociology
IRPM
IRPM
B.Sc IRPM
PHILOSOPHY AND OBJECTIVES
1.
Philosophy
The philosophy underlying the programmes of the College is to produce
graduates who are quite knowledgeable and competent to meet the
demands of the world’s business, socio – economic and political
activities.
2.
I.
II.
III.
IV.
Objectives
To produce graduates who have the ability to understand the
basic language of all the disciplines in the social and business
environment globally.
To produce graduates possessing the intellectual ability to
identify and apply the state of art in various disciplines to solve
prevailing problems in our economy.
To produce graduates who can comprehend, and proffer
solutions to the basic challenges confronting the nation.
To prepare the students for career prospects in Industrial
Relations, Sociology, Economics, Accounting, Finance, Political
Science, Management Studies and Marketing.
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ADMISSION REQUIREMENTS
COURSE
PROGRAM
ME
REQUIREMENTS
UTME
UTME
SUBJECTS
Banking and
Finance
Direct Entry
i) Two “A” Level pass in
Accounting or Economics
and one other subjects
ii) NCE with passes at
merit level in relevant
Subjects
iii) ND at credit level
UTME
Five SSCE
credits including
English
Language and
Mathematics &
Economics
Maths, one
Social Science
Subject and any
other Subject
Foundation Exams
such as
ICAN/Accounting
or ICMA
Economics
NCE or Two (A Level)
Passes in Economics any
one of Maths, Statistics,
Geography, Physics,
Agric Sc., Accounting,
Business Management,
History & Government
Five SSCE credit
Passes in English
Language Maths,
Econs, and any
two of Arts
Social Sciences
Subjects
Economics
Maths and any
of Government,
History, Geog,
Literature in
English French
and CRK
OND Upper Credit
in Economics,
Marketing Bus.
Admin or Banking
and Finance
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SPECIAL
CONSIDERATIO
N OR /WEAVER
REMARKS
Accounting
NCE or Two A Level
Passes in including
Economics
Five SSCE
credit passes
including
English
Language
Maths, Econs.
Econs,
Statistics and
any other Social
Sciences
subjects
Foundation
Programme of
Crawford
University for
Accounting
Business
Adm./
Marketing
NCE or Two (A level)
passes including
Economics
Five SSCE
credits passes
including
English Mathes,
Econs
Economics,
Maths any
other from
Government,
History or Litin- English
Crawford accepts
NCE with Upper
credit in Marketing,
Bus. Admin, or
Banking and
Finance
Sociology /
IRPM
Two A level Passes
chosen from Econs,
Accounting, Business
Management
Government, Commerce
or Statistic
Five SSCE credit
passes including
English, Maths,
Econs, plus any
two subjects
listed under the
Direct Entry
Column
Mathematics,
Economics plus
one other
relevant
subjects
Diploma at Upper
Credit level in
relevant discipline
OND/HND not
admissible for
Direct Entry
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Political
Science and
Internationa
l Relations
Two or (A) level passes
in Government and one
other Social Sciences
subjects
Five SSCE credit
passes including
English
Language
History and at
least pass in
Mathematics
Three Art or
Social Science
subject
Crawford accepts
NCE with at least
Merit OND/HND in
relevant subjects not
lower than lower
credit, Foundation
Programme of
Crawford
University or other
University
recognize by Senate
ELIGIBILITY FOR ADMISSION
An applicant must have completed 12 years pre-tertiary education i.e.
someone who has finished six years of Primary School, three of Junior
Secondary School (JSS) and three in the Senior Secondary School
(SSS) in the Nigerian Educational System or to possess
equivalent/superior credentials. In addition, applicants must take the
mandatory University Matriculations Examination (UME)
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ADMISSION REQUIREMENTS
B.Sc. ADMISSION REQUIREMENTS
1.
UME Admission: Candidates for admission into the four
year degree programme should possess a Senior Secondary
School Certificate Examination or National Examination
Council or their equivalents with at least five credit passes of
which must include English Language, Mathematics and
Economics; the other remaining two credits required for
registration are determined by the department.
2.
Direct Entry: Candidates for direct entry admission shall
possess 5 credit passes in the Senior Secondary School
Certificate or General Certificate Examination or their
equivalents of which at least 2 shall be at the Advanced level
or 4 credit passes of which at least 3 shall be at the
Advanced level provided that such passes are not counted at
both levels of the examinations. Sometimes Crawford
Foundation, National Certificate of Education (NCE) and
Diploma may be considered as A-level equivalents. B.Sc.
degree of a recognized University in a related field. OND
upper credit or HND, in relevant courses. Students with
professional qualification such as ACA, ACCA, may be
considered.
UNIVERSITY MATRICULATION EXAMINATION
1.
Candidates must satisfy the requirements as specified in
(1) above.
2.
Candidates must also have acceptable passes in
University Matriculation Examination (UME).
3.
UME subjects are: English Language, Mathematics,
Economics and Government.
GRADUATION REQUIREMENTS
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(i)
(ii)
(iii)
The Programme is planned over a four-year period
consisting of eight semesters. Each semester consists of
about seventeen (17) weeks, fifteen (15) of which are
devoted to formal teaching, peri-curriculum instruction
and assessments. Each course (especially 3-unit credit
courses) includes a scheduled mandatory one (1) hour
tutorial class per week. The general requirements for
graduation include the following
The completion of a minimum of 170 credit units
including core, elective and general university education
(GST) courses. Direct entry students are required to
complete a minimum of 129 credit units;
A minimum of 15 credit courses outside the department;
Complete, report and defence of a research project
supervised by a Supervisor
REGISTRATION PROCEDURE
1.
Requirements for Registration
a) Photocopies of credentials
b) Birth Certificate
c) Eight (8) passport photographs
d) JAMB Notification of Results
e) University Admission letter
2.
Procedure for Course Registration
(i)
All students should note that Registration of courses
commence on resumption for each semester. Students are
therefore expected to register twice in a session. i. e. at
the beginning of each semester.
(ii)
After the payment of school fees students should proceed
to the Bursary with proof of bank payment for a pin code
for on-line registration.
(iii)
Students are expected to collect registration forms from
Department and then complete on consultation with the
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course adviser. Thereafter, the forms are forwarded to the
Edu - Portal for proper documentation.
(iv)
Students are allowed a maximum of seven (7) weeks for
registration and an additional two (2) weeks for late
registration
(v)
Any student that fails to register within this period
ceases to be a bonafide student of Crawford University.
3. Add and Delete of Courses
Any student wishing to delete course(s) will be allowed to do
so within the nine (9) weeks of registration. Any student
wishing to add additional course(s) will be allowed to do so
within the first seven (7) weeks of registration for both first and
second semester.
REGULATIONS GOVERNING THE AWARD OF BACHELOR’S
DEGREE
(FULL TIME)
(A)
A programme of study shall be provided leading to a
Bachelor’s degree to be denoted
by the letters. B.Sc. (or such other abbreviation as Senate may
approve from time to time) which may be awarded with honours
or as a pass degree. The programme normally extends over a
period of three or four academic years, depending on the student
entry qualifications as follows:
1.
2.
i.
Three years for direct entry candidate with prescribed
GCE Advanced Level.
Crawford Foundations students or equivalent admitted to
the 200 level
ii.
Four years for students with WASC, GCE, Ordinary or
equivalent qualifications, admitted to the 100 level.
i.
A full-time student is one who carries not less than
the minimum load stipulated in the College
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ii.
(B)
The minimum duration for graduation for a four year
programme is 8 semester and 6 semester for three year
programme; while the maximum length of time required
in the College shall not be more than 12 semester for the
four year programme and 10 semester for the three-year
programme.
iii.
The maximum load permissible per semester is 24 credit
units, whilst the minimum load is 18 credit units for fulltime studentship and 6 semesters for three year
programme, while the maximum length of time required
in the College shall not be more than 12 semester for the
four year programme and 10 semester for the three-year
programme.
iv.
The maximum load permissible per semester is 24 credit
units, whilst the minimum load is 18 credit units for fulltime studentship.
v.
The University Senate may permit students in
exceptional cases to carry less than the minimum load or
more than the maximum load, upon the recommendation
by the Head of Department through the Dean of the
College.
Graduation Requirements
To be eligible for the award of a B.Sc. degree, a student must
obtain a stipulated minimum total of units, for a three-year
programme or a maximum total of units for a 4 year programme
as stated in the Table below:
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Programme
Minimu
m
Maximum
Economics
108
165
Accounting
129
170
Marketing
Banking & Finance
126
171
Political Science & International
Relations
144
225
Sociology
160
168
Marketing
Industrial Relations & Personnel
Management
144
192
Marketing
105
148
Business Administration
109
150
Student Academic Status
A student academic status shall be determined on the basis of his/her
performance in the Harmattan and Rain Semester Examination for each
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of the 100, 200, 300 and 400 levels of the degree programme. The
following categorization of students’ status shall be used:
(i)
Good Standing:
To be in good standing, a student must;
 Pass a minimum of 24 units per session and,
 Have a Grade Point Average (GPA) of not less than 1.0
(ii)
Probation:
i. A student shall be placed on “PROBATION” if;

he/she has not passed a minimum of 24 units for
a particular level and/or

his/her GPA is less than 1.0
ii.
The period of probation shall be a maximum of two
semesters
iii.
A student on probation is allowed to register for courses
at the next higher level in addition to his/her probation
level courses provided that:
(a) The regulations in respect of student workload are
complied with; and
(b) The pre-requisite courses of the higher level courses
have been passed.
iv.
A student on probation who fails to improve on his/her
cumulative grade point average (CGPA) of 1.0 and 24
units in the subsequent semester, such as to place
him/her in good standing shall have another chance,
thereafter he/she will be advised to withdraw from the
University;
Transfer Cases
i. Students who transfer from other Universities shall be credited
with only those courses relevant to the programme of the
University, which the candidates have already passed. Such
students shall however, be required to pass the minimum
number of units, provided that these students shall spend less
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than two (2) year (4 semesters in order to earn a degree of
the University.
ii. Students who transfer from one College (Faculty) to another
within the University for any reason shall be credited with
those units passed that are within the curriculum of the
receiving College (Faculty)
COURSE ADMINISTRATION AND ASSESSMENT
(A)
Courses and Units
i.
A course unit is a series of one hour lectures or
tutorials or an equivalent combination of this
type of instruction. No course shall be less than
two units and more than six units.
ii.
There shall be four levels of courses for the 4
-year degree programme and 3 levels for the 3year
100 – 199 – (100 level courses)
200 – 299 – (200 level courses)
300 – 399 – (300 level courses)
400 – 499 – (400 level courses)
Course numbers shall be prefixed by a three character course
code which designated the academic discipline.
(B)
Course Status
The following standard terminologies are used in all
units of the Departments to indicate the status of each
course.
i.
Compulsory: courses specified by a department
which students must take and pass.
ii.
Required Course: A course which a student
must register for and pass at 40% before a degree
can be awarded but which is not counted towards
degree classification e.g. General Studies,
Library use.
iii.
Elective: courses specified by a department from
which a student must take in order to make up the
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(C)
(D)
(E)
required additional units for the award of the
degree
iv.
Pre-requisite: A course whose knowledge is
essential prior to taking another specified
courses. A pre-requisite requirement is fulfilled
by completing and passing the pre-requisite
courses which may also be waived for suitably
qualified candidates by the College Board on the
recommendation of the Department
v.
Audited course: A course which the student
attends but in which he/she is not examined.
Course Assessment
i.
All courses shall normally be evaluated by
examinations and Continuous Assessment shall
be done through essay and tests.
ii.
Scores from Continuous Assessment shall
constitute 30% of the final marks for courses,
which are primarily theoretical.
Examinations
i.
Each course shall normally be completed and
examined at the end of the Semester in which it
offered.
ii.
A written examination shall last a maximum of
three hours for three units of courses and
minimum of two hours for two units of course.
Conduct during Examination
i.
Candidates must be seated at least 15
minutes before the commencement of each
examination. Thereafter, no candidates will be
allowed into the examination room except at the
discretion of the Chief Invigilator. Candidate will
not normally be allowed to leave the examination
room. Outside these periods candidates may
leave the room temporarily only if accompanied
by an attendant.
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ii.
Candidates shall not be allowed to take
into the examination room or have in their
possession during the examination, any book or
paper, mobile phone, printed or written document
(whether relevant to the examination or not)
iii.
Any proven attempt made by candidate
directly or indirectly to influence the process of
examination or any part therefore with a view to
obtaining undue advantage shall lead to the
candidate’s disqualification from the whole
examination.
iv.
Silence shall be maintained throughout
the period of examination and communication
among the candidates will not be allowed;
v.
Candidates shall comply with all
instructions set out in the examination answer
booklet or other examinations materials. They
shall also comply with all instructions given to
them by the invigilators
vi.
Whenever there is an alleged examination
malpractice, the candidates involved shall be
required to make a signed statement immediately.
Failure to comply shall constitute a serious
offence and lead to disqualification from the
examination and any other disciplinary action
deemed appropriate.
vii.
Candidates must present themselves to all
University examinations for which they have
been duly registered. Candidates who fail to do
so for reasons other than illness or accident
attested to by the Chief Medical Officer or the
Marketing
University shall be deemed to have scored Zero
in that examination.
viii. Examination offences are considered as
breach of the matriculation oath and it may
attract the following sanctions:
Marketing
S/N
Offence
Punishment
(maximum)
Unless otherwise stated
(i)
Non-display of ID card
Suspension
(ii)
Noise making during an examination
Suspension
Marketing
(iii)
Refusal to submit oneself for search by an
invigilator
Suspension
(iv)
Use of scrap papers with written notes in
Examination hall
Suspension
(v)
Illegal possession of the University Answer
sheets (Whether used or unused)
Suspension
Marketing
(vi)
Mutilation or removal of any paper or
answer script supplied
Suspension
(vii)
Failure to submit answer
invigilator after an examination
to
Suspension
(viii)
Oral communication between candidates
during an examination
Suspension
script
Marketing
(ix)
Impersonation
Suspension
(x)
Other examination related offences
To be determined based on
the gravity of the offence
committed.
(F)
Pass-mark
The minimum pass-mark in any course shall be 40%,
(for Prerequisite purpose, 35% is the specified
minimum).
(G)
Grading System: Grading of courses shall be done
by a combination of Percentage marks and letter
grades translated into graduated system of grade point
equivalent. For the purpose of determining a student’s standing.
At the end of every session, and for the final degree
classification, Grade Point Average (GPA) system shall be
calculated, that is:
GPA = TCP/TNU
Where
TCP (GP x Unit)
Marketing
TNU (Total Number of Units courses taken),
TCP (Total Cumulative Point)
Each course unit shall be graded out of a maximum of 100 marks and
assigned appropriate letter grade point equivalent as in the following
table:
LETTER
GRADE
MARKS
GRADE
POINT
70 AND
ABOVE
A
5
60 – 69
B
4
Marketing
50 – 59
C
3
45 – 49
D
2
40 – 44
E
1
Marketing
39 – 0
F
0
(H)
Presentation of Results
Result from the Department shall be presented to and
considered by the College Board of Examiners at the end
of each semester. The standard format approved by
Senate shall be used. The approved results shall be
forwarded through the Head of Department and Dean to
the Exams & Records Division for processing.
(I)
Classification of Degree
The determination of the class of degree shall be based
on the Cumulative Grade Point Average at the 100, 200,
300 and 400 levels, the Cumulative Grade Point Average
(CGPA) shall be determined at the end of each semester
taking into consideration, all the courses so offered, and
approximated to 2 decimal places.
The Cumulative Grade Point Average (CGPA) shall
be used for the determination of the class of degree
according to the following ranges:
CGPA
CLASS OF DEGREE
4.50 – 5.00
First Class Honours
3.50 – 4.49
Second Class Upper
2.40 – 3.49
Second Class Lower
1.50 – 2.39
Third Class
1.0 – 1.49
Pass
COUNSELLING
Marketing
Students counseling is an important activity of the Departments,
which is aimed at ensuring academic success for all the students.
Students are normally attached to a lecturer who is regarded as a
senior partner for the success of the students. The lecturer is
referred to as the Level Coordinator/Adviser. He/she is
responsible to the entire students for that level in each
department.
INFORMATION MEDIUM
Information meant for students are normally pasted on the
notice boards. It is the responsibility of students to go to these
boards regularly to ensure that they keep abreast of the
happenings in the Department and College as regards their
programme in the University. The Department and College
would therefore not be responsible for negligence on the part of
the students for failing to comply with any directives of the
departments or its units given through the medium of the notice
boards.
Students Colloquium}
Parents Forum
}
The University Management holds a ‘Students Colloquium’ at
least once every semester for both students and lecturers. This is
an interactive session that touches on all aspects of student life;
that is welfare, student behavior, dressing and attendance at
church services and other related activities. In addition, the
Parent Forum holds regular meetings at least twice in a session
to discuss matters related to the welfare of their wards the good
governance, and progress of the University at large.
DISCIPLINE
Marketing
The College does not take kindly to acts of indiscipline on the
part of students. Degrees are awarded for deserving student by
the Departments having been found worthy in character and in
learning
GENERAL STUDIES PROGRAMME
All students of the University are required to pass the General
Studies Programme courses (GST) as a condition for graduation.
The General Studies Courses are University based. These
include use of English/Library and Information Sources;
Introduction to Logic and Philosophy, Music Appreciation.
These (GST) courses are compulsory for all students
irrespective of their level of admission. This also applies to
students transferring from other Universities.
ENTREPRENEURIAL DEVELOPMENT STUDIES
Based on the Federal Government directives to all Nigerian
Universities, the University has introduced two courses on
Entrepreneurship. These courses pertain to both theoretical and
practical aspects of Entrepreneurship and are taken by students
at the 200 Level and 300 Level in the College.
Marketing
MARKETING
Marketing
HOD’S REMARKS
This is the 2 edition of the Handbook of Department of Management
Studies, College of Business and Social Sciences, Crawford University.
The Department of Management Studies runs two programmes –
Business Administration Programme and Marketing programme – the
details of which are contained in this Handbook.
nd
This edition covers a period of four years 2011- 2015. The courses
offered are in tune with current academic vision and development goals
of the University. We must note that the University Senate, however,
reserves the right to make changes to any part of this edition at anytime
it deems fit.
This handbook has carefully presented details of the academic
programme, the course structure, contents and credit loads. It provides
information on admission requirements, regulations, governing awards
of Degrees and regulations on conduct of examinations.
Both Lecturers and students will find Handbook very useful from time
to time for guidance. Students are particularly urged to relate well with
their level advisers, supervisors, and Programme co-coordinator for
clarification on any aspect of the handbook that may not be clear to
them.
Finally, I wish to express my appreciation to all those who have
contributed to the success of the preparation of this second edition. I am
particularly grateful to the Dean, Programme coordinators and the entire
Academic and Non-academic staff of the Department. Any
correspondence on this book should be addressed to the Head,
Department of Management Studies, College of Business and Social
Sciences, Crawford University, Faith City, Igbesa, Ogun State.
Prof Patrick O. Yalokwu
HOD (Management Studies)
ACADEMIC STAFF
Marketing
S/N
NAMES
DESIGNATI
ON
FT/P
T
ACADEM
IC
QUALIFI
CATION/
(S)
AREA OF
SPECIALIZATIO
N
1
PROF. AYANLAJA
PROFESSOR
F/T
(MBA,
PhD)
MARKETING
MANAGEMENT
2
PROF. NNAMDI
ASIKA
PROFESSO
R
(ASSOCIATE
)
P/T
(B.Sc,
PhD)
SALES
MANAGEMENT,
MARKETING
RESEARCH
3
DR. OLALEKAN
ASIKHIA
ASSOICATE
PROFESSOR
(ASSOCIATE
)
P/T
(M.Sc,
PhD)
INDUSTRIAL
MARKETING,
RESEARCH
METHOD
Marketing
NON-ACADEMIC STAFF
S/N
FULL NAME
STATUS
1
NWAKAJI GRACE
IFEANYICHUKWU
CLERICAL
OFFICER
2
MRS TITILAYO AMEYE
CLERICAL
OFFICER
Marketing
Philosophy
The Philosophy of Marketing Programme is the development of
creative and innovative individuals who will proffer solutions to
marketing problems facing business and public organizations in
national and in the international markets. To this end, Crawford
University marketing students are exposed to world class education and
training that will equip them to confront both product and services
marketing tasks within the ever changing national and global economy.
Objectives
The objectives of the marketing programme are:
i. To instill in students the guiding principles of the market
profession.
ii. To develop leadership and interpersonal relation skills in the
student.
iii. To equip them with essential analytical skills for the recognition,
definition and solution of marketing problems.
iv. To expose students to cutting-edge marketing programs and
strategies.
v. To groom students towards becoming both sound academics and
professionals.
vi. To prepare students towards taking up the challenges and the
opportunities that the marketing profession has to offer.
vii. To train students to be able to balance profession with moral and
ethical requirements.
viii. To train students in the adoption of rigorous qualitative and
quantitative methods in solving problems facing the
organization and the society at large.
ix. To help students grasp and come to term with the dynamic and
ever-changing nature of marketing.
x. to prepare students towards becoming future marketing managers
and decision makers able to steer their organization towards
success or further success through the adoption of appropriate
Marketing
marketing strategies and programs. In addition, they are able to
develop skills that enable them self-employ.
COURSE STRUCTURE
MARKETING PROGRAMME
Course Code
BUS 101
BSS 105
100 LEVEL HARMATTAN SEMESTER COURSES
Course Title
Units
Status
Lecture
Practical
Hours.
Hours
Principles of
Management1
Mathematics for
Business and
Social Sciences
1
Tutorial Hours
2
C
20
00
00
3
C
30
00
10
Marketing
ECN 101
PSY 101
PHIL 101
Principles of
Economics 1
3
C
30
00
00
Foundation to
Psychology 1
2
C
20
00
00
2
C
20
00
00
Introduction to
Logic &
Philosophy
Marketing
MKT 101
Introduction to
Marketing
ELECTIVES
Any one from:
PSR 101
Introduction to
Political Science
SOC 101
Introduction to
Sociology
2
C
20
2
E
20
2
E
20
GENERAL UNIVERSITY COURSES
Marketing
00
00
Course
Code
CSC 101
GST 101
Course Title
Introduction to
General Computing
Use of English,
Library and
Information sources 1
Units
Status
Lecture
Hours.
Practical
Hours
Tutorial
Hours
3
C
30
00
00
2
C
20
00
00
Marketing
GST 103
GST 109
Course
Code
Music Appreciation 1
Entrepreneurial
Development Studies 1
1
C
10
00
00
1
C
10
00
00
COURSE STRUCTURE
100 LEVEL RAIN SEMESTER COURSES
Course Title
Units
Status
Lecture
Hours.
Marketing
Practical
Hours
Tutorial
Hours
BUS 102
BSS 106
ECN 102
Principles of
Management 11
Mathematics for
Business and
Social Sciences 11
Principles of Economics
11
2
C
20
00
00
3
C
30
00
10
3
C
30
00
00
Marketing
PSY 102
PHIL 102
MKT 104
Foundation to
Psychology 11
2
C
20
00
00
History & Philosophy of
Science
2
C
20
00
00
2
C
20
00
00
Introduction to
Marketing
Communication
Marketing
MKT 106
Introduction to Service
and Social Marketing
2
C
Marketing
20
00
GENERAL UNIVERSITY COURSES
Units
Status
Lecture
Hours.
Course
Code
Course Title
GST 102
Use of English,
Library and
Information sources
11
GST 104
Music Appreciation
11
Practical
Hours
Tutorial
Hours
2
C
20
00
00
1
C
10
00
00
Marketing
GST 132
Entrepreneurial
Development
Studies 1
1
C
Marketing
10
00
00
Course
Code
ACC 201
ACC 203
ECN 201
COURSE STRUCTURE
200 LEVEL HARMATTAN SEMESTER COURSES
Course Title
Units
Status
Lecture
Practical
Hours.
Hours
Tutorial
Hours
Introduction to
Financial accounting 1
3
C
30
00
00
Introduction to Cost
Accounting
3
C
30
00
00
Micro- Economics
Theory 1
3
C
30
00
00
2
C
20
00
3
C
30
00
Elements of Marketing
MKT 201
BUS 203
Introduction to
Business
Marketing
00
00
GENERAL UNIVERSITY COURSES
GST 209
GST 207
BSS 211
BUS 321
Peace and
Conflict
Resolution
2
C
20
00
00
Music
Appreciation
111
1
C
10
00
0
2
C
20
1
C
10
Statistic for
Business &
Social
Sciences 1
Contemporar
y Issues in
Entrepreneuria
l Development
Studies
Course Code
ACC 202
ECN 202
MKT 204
MKT 206
10
00
COURSE STRUCTURE
200 LEVEL RAIN SEMESTER COURSES
Course Title
Units
Stat
Lectu
Practical
us
re
Hours
Hours
.
Introduction to Financial
Accounting 11
3
C
30
00
Micro-Economic Theory
11
Tutorial
Hours
00
3
C
30
00
00
2
C
20
00
00
3
C
30
Retail Management
Consumer Behaviour
GENERAL UNIVERSITY COURSES
Units
Status
Lectur
e
Hours.
Course Code
Course Title
BSS 212
Statistic for
Business & Social
Sciences 11
3
C
30
Information
Management
System
3
C
30
CSC 212
00
Marketing
Practical Hours
Tutorial
Hours
10
COURSE STRUCTURE
300 LEVEL HARMATTAN SEMESTER COURSES
Course Title
Units
Status
Lecture
Hours.
Course Code
BUS 303
Tutoria
l Hours
Business Law
BUS 301
00
3
C
30
00
3
C
30
3
C
30
00
00
2
C
20
00
00
Financial Services
Marketing
2
C
20
00
00
Management of Small &
Medium Enterprises 1
00
00
2
C
20
Management Theory
BUS 321
00
Production and
Operations Management
MKT 303
00
Agriculture Marketing
MKT 305
BUS 331
COURSE STRUCTURE
300 LEVEL RAIN SEMESTER COURSES
Course Title
Units
Status
Lecture
Hours.
Course
Code
MKT 302
Practical
Hours
Tutorial
Hours
Research Method
3
C
30
00
00
3
C
30
00
00
Product Development &
Management
00
00
2
C
20
Purchasing Material &
Management
3
C
30
Distribution & Logistic
Management
3
C
30
Integrated Marketing
Communication
3
C
30
MKT 304
MKT 306
Practical
Hours
Sales Management
MKT 308
MKT 310
MKT 320
ELECTIVES
Any one from:
Course
Code
Course Title
Units
Status
Marketing
Lecture
Hours.
Practical
Hours
Tutorial Hours
MKT312
MKT 314
BUS 332
Oil & Gas
Marketing
Tourism & Sport
Marketing
Management of
Small & Medium
Enterprises 11
2
E
20
00
00
2
E
20
00
00
3
E
20
00
00
Marketing
Course
Code
BUS 401
BUS 411
ACC 405
MKT 401
MKT 405
MKT 407
COURSE STRUCTURE
400 LEVEL HARMATTAN SEMESTER COURSES
Course Title
Units
Status
Lecture
Practical
Hours.
Hours
Business
Policy 1
Analysis for
Business
Decision
Financial
Management
Marketing
Management
Strategic
Marketing &
case Studies
Marketing
Research
Tutorial
Hours
3
C
30
00
00
3
C
30
00
00
3
C
30
00
00
3
C
30
00
00
2
C
20
00
00
3
C
30
00
00
Marketing
Course
Code
Course Title
BUS 402
Business
Policy 11
MKT 402
MKT 410
MKT 412
MKT 416
MKT 499
COURSE STRUCTURE
400 LEVEL RAIN SEMESTER COURSES
Units
Status
Lecture
Hours.
Practical
Hours
Tutorial
Hours
3
C
30
00
00
2
C
20
00
00
2
C
20
00
00
International
Marketing
3
C
00
00
Advertsing
Management
3
C
00
00
6
C
120
00
Laws &
Ethnic of
Marketing
Industrial
Marketing
30
30
Project
Marketing
MARKETING PROGRAMME
COURSE CONTENTS
100 Level
MKT 101: Introduction to Marketing
-2Units
The course examines the meaning of marketing is, its origin,
development of concepts, relationships between it and other businesses
functions. Factors and environmental influences, professional
definitions of marketing and analysis of its responsibilities and tasks.
Multi career development and opportunities for self – employment in
marketing profession, etc.
MKT 104: Introduction to Marketing Communication 2Units
This course is examines marketing communication concepts, principle
of integrated marketing communication; definition of advertising,
(professional definition), its historical background and objectives; sales
promotion, meaning and objectives, methods. Careers development and
opportunities for Self – Employment in Advertising Profession, etc.
MKT 106: Introduction to Service & Social Marketing
-2Units
The course examines the definition of service operation, identifying
service characteristics, service insensitivity and product involvement
mechanism, service quantity and marketing Mix; the social marketing
importance, application of marketing skills and techniques to needs and
problems of the public and social administrations; the relevance of
marketing approach for non – profit organization; etc.
200 Level
MKT 201: Elements of Marketing
-2Units
Overview of the elements, marketing-mix, concept and principles
involved in initiating and executing the marketing process in a business
form. Although emphasis is on the marketing functions and activities of
private sector profit orientaed business.
Marketing
MKT 204: Retail Management
-2Units
This course defines retailing, its historical background and objectives,
functions, sources of fund, limitation. The course will also examine the
function of wholesale, functions, sources of fund and strategies for
positioning retail and wholesale system.
MKT 206: Consumer Behaviour
-3Units
This course is an overview of consumer behavior and buying decision
process designed to cover; psychological concepts, attitude formation,
theories of personality and their measurements social aspect of
behavior; awareness of sales and others.
MKT 302: Research Method
-3units
The aim of the course is to offer useful insights into the nature of
research methods and its relevance and usefulness to individual
researcher, groups, organizations, national bodies etc. it is also tailored
towards enabling students write their final year project without any
difficulties. The outlines include: what is research, types of research.
Historical research, experimental research, quasi-experimental research,
survey research etc. Methods of investigation: Questionnaire and
interview, observational research method, panel technique, guideline for
selecting research topics and how to write research proposal. Problems
and Hypotheses, designs of research, sampling methods presentation of
research reports
MKT 303: Agricultural Marketing
3Units
The objective of this course is to sensitize the student to the crucial role
of agriculture in developing economics in Nigeria. The students will be
expected to recognize the importance of storage and promotion in the
marketing of agricultural products. The nature, scope, type, problems
and control of agricultural marketing will be highlighted. Also. the
importance and problems of standardization and grading in agricultural
marketing will be treated. Other topics of interest include the role of
Marketing
government in agricultural marketing, international market of
agricultural products.
MKT 305: Financial Services Marketing
-3Units
Nature and characteristics of a service, overview of marketing of
financial services. Financial service marketing strategies, marketing
planning, marketing research and product development. Pricing,
financial services delivery system, promotion mix, public relations,
customer relations, marketing audit, and ethics in financial services
marketing. Marketing of banking, insurance and other services such as
equipment leasing, legal services, educational services, contemporary
issues in service marketing.
MKT 306: Product Development and Management
-2Units
Product; consumer and industrial product planning and development,
new product development and marketing appraisal, product branding
and packaging, product mix and strategies, product adoption process,
product life cycle strategies, product management. Contemporary issues
in product development and management.
MKT 308: Purchasing Management
-2Units
Meaning, scope and importance of purchasing functions or objectives of
purchasing process. Purchasing and other departments. differences in
institutional and industrial purchasing.
Differences between government and industrial purchasing. Design and
specification, Standard and standardization, value engineering and value
analysis, quality assessment, and control. Control and disposal of
rejected goods, types of controls. Negotiation, material requirement
planning system, material handling, contemporary issues in purchasing
and material management.
MKT 309: Sales Management
-3Units
Sales management functions, introduction to personal setting techniques
and management. Sales management planning and organizations.
Developing the sales force. Sales forecasting and market measurement,
Marketing
sale territory mapping management, sales forces performance
evaluation, sales analysis. Controlling the sales staffing, compensation
and motivation. contemporary issues in sales management. It will also
cover behaviourial patterns and interrelationship of functional group.
Communication channels and interaction: techniques of persuasion.
Consumer decision theory/models and prediction of consumer/user
behavior is given, situational contexts, contemporary issues in
consumer behaviour, organizational buying behavior.
MKT 310: Distribution and Logistics Management
-3 Units
This course is designed to introduce students to the basic concepts and
principles in supply chain & logistics management, its development
and objectives; meaning and development of logistic & chain
management, procurement, manufacturing distribution, the new
competitive framework, inventory functionality, inventory, planning the
inventory resources, determining orders, order point, lot size etc.
Inventory management policies, marketing channel structure, material
handling, warehouse management, transport management, risk in the
supply chain, global logistics management
MKT 312: Oil and Gas Marketing
-2 Units
The main objective of this course is to expose students to the dynamics
of oil and natural gas marketing with respect to development,
production, transportation, distribution and trading.
BUS 331
MANAGEMENT OF SMALL AND MEDIUM
ENTERPRISES
1
Definitions and concepts. Sourcing and funding of SMEs. Role of
Government in promoting small scale industry, Potentials in
development and management of SMEs. Prospects and Challenges of
Small and Medium Enterprises. Regulatory bodies and government
inter-relations. Marketing: Product and Services. Financial and Legal
management of SMEs.
Marketing
BUS 332
MANAGEMENT OF SMALL AND MEDIUM
ENTERPRISES 11
Small and Medium Enterprises: Going into International Business;
Challenges and Prospects, Business Succession: Issues in succession
(Son, Wife, Brother etc), Social Responsibility and SMEs. Issues
involved in Partnership and Corporation formation. Presentation of
Business Proposals and Feasibility studies.
MKT 314: Tourism and Sport Marketing
-2 Units
Concept and definition of tourism, consumer behavior and tourism
demand, determinate of tourism demand, measuring the demand for
tourism, pattern of tourism demand.
The historical roots, marketing planning and management of tourism,
applying the marketing mix strategies of tourism, travelling agencies
and role of LATA. Regulation agencies in hotel and tourism services,
ministry of commerce and tourism. Contemporary issues in tourism
marketing. An outline of sports and management, mapping, positioning
and briefing, segmentation procedures for sports market, sport demand
analysis, characteristics of saleable sports, criteria for sequencing
government events, application of marketing concept to sporting
activities, contemporary issues in sports marketing.
Marketing
MKT 320: Integrated Marketing Communication
-3Units
The Concepts of Integrated Marketing Communication determine
advertising budget – marginal approaches, sales of thumb, ROI method,
and the task method. Media selection strategies, measuring and
objectives, advertising agency, advertising planning, procedures and
scheduling, global advertising issues, contemporary issues in
advertising, sales promotion, meaning and objectives, methods, setting
sales promotional tools, developing, implementation and evaluation of
sales promotion programmes, contemporary issues in advertising and
sales promotions.
MKT 401: Marketing Management
-3Units
Introduction to strategic marketing management: - meaning and
objectives, marketing strategies and tactics. Strategic marketing
process: - formation, implementation and evaluation. the five competing
philosophies in marketing, environment analysis and forecasting,
marketing in the corporate environment, cost and profitability analysis,
marketing planning and control, marketing audit, decision tools in
marketing strategy, Marketing and functional strategies, contemporary
issues in marketing management.
MKT 402: Laws And Ethics of Marketing
-2Units
Structure of laws in common, statutory, customary etc and influences on
consumers, elements of law of contracts, elements of law of agency and
marketing consultancy services. understanding of legal rights and the
consumer rights, careful consideration of key points and/or analysis of
clauses of consumer protection laws and the diverse statutory laws
ranging from international statutes covering areas such as: Fair trade
practices, fair packaging and labeling, truth in presentation, truth
warranty, children protection in adverts, copyright protection, food and
drug protection, environmental protection etc.
MKT 405: Strategic Marketing and Case Studies
-2Units
The cases shall be in the following areas: New product development
and marketing appraisal, marketing planning, organization and
Marketing
merchandising, marketing planning and control, distribution policy and
public relations, business planning and strategy, production policy,
inventory management, consumer behavior problems, sales volumes
and sales force management, pricing related issues. The student will be
challenged to plan, implement and control chosen business strategies in
a corporate frame work, contemporary issues in marketing, cases and
problems.
MKT 407: Marketing Research
-3 Units
The role of research in marketing, marketing research in Nigeria, data in
marketing research, sources of research data, marketing research brief
and research proposal, sampling theory in marketing research,
quantitative methods of marketing research, presentation of statistical
analysis in marketing, report writing and presentation, contemporary
issues in marketing research.
Marketing
MKT 410: Industrial Marketing
-3 Units
The major objective of this course is to enable the student understand
the behavior models for analyzing industrial buying as well as the
nature and scope of industrial marketing, Topics covered include:
strategy formulation in the industrial market, formulating product
planning, characteristics of industrial marketing, distribution of
industrial products, government markets, industrial sales promotion etc.
MKT 412: International Marketing
-3 Units
Nature and scope of international marketing, Basis for trade: absolute
versus comparative advantage, balance of payments, marketing
strategies in penetrating foreign markets. protection and trade
resolution, cultural and social forces, marketing in Nigeria, Asia China,
America, Japan etc. the nature of the internet, the meaning of internet
marketing, salesmen and the internet, web-based consulting, the internet
and the marketing mix, legal aspects of cyber marketing, applying the
internet to business, cyber marketing as a tool for global marketing
process, internet marketing and e-commerce, contemporary issues in
internet marketing.
Introduction to international marketing, designing international
marketing, strategic international market segmentation, researching
international markets, product policies for world marketing, pricing in
word market, distribution decisions in international marketing,
communication strategies in international marketing, marketing
planning and organization, marketing information system.
MKT416: Advertising Management
-3Units
Advertising: - Meaning and objectives, advertising agency, advertising
planning, procedures and scheduling, global advertising.
Determination of advertising budget: - Marginal approaches, rule of
thumb, ROI methods, the task method. Media selection strategies,
media budgets, media measurement, evaluation and selection,
measuring advertising effectiveness.
SUMMARY OF RECOMMENDED UNITS PER LEVEL
Marketing
LEVEL
SEMESTER
COMPULSORY
UNITS
ELECTIVE
UNITS
TOTAL
UNITS
100
HARMATTAN
21 UNITS
2UNITS
23
RAIN
20 UNITS
NIL
20
HARMATTAN
20 UNITS
NIL
20
RAIN
17 UNITS
NIL
17
HARMATTAN
15 UNITS
NIL
15
RAIN
17 UNITS
2 UNITS
19
HARMATTAN
14 UNITS
NIL
14
RAIN
19 UNITS
NIL
19
200
300
400
Marketing