Botanics was formed in 1995 to fill the need of the market for "green," "natural," and "organic" skincare products. The collection of Botanics was expanded with a new range of natural, and effective elements in 2012, which resulted in a relaunch. The Botanics brand has a large product portfolio ranging from skincare to aromatherapy. The brand's primary emphasis is on face skincare, with six subcategories that provide the correct plant-enriched nutrients for various skin types, enabling the brand to reach a variety of customers. According to the Triple bottom lines theory, its business concept has the commitment to measuring its social and environmental impact, in addition to its financial performance, rather than solely focusing on generating profit. Kenton,W(2021). 1. Most Botanics' customers are women who are looking for honest and natural skincare products that work especially for aging skin. The concept of 'natural' appeals to their instincts and meets their desires to be 'ethical', according to the core customers in the 25-35 age group. (Richardson,2015) Botanic's parent company, Boots, is considered as an 'upper middle mass market' retailer. Boots shops benefit from the pharmacy's healthy vibe, and its wide beauty offerings, especially in the bigger stores. (Mintel,2015) The ageing population has given an important impact on the skincare sector, with the majority of older women seeking for products to moisturise their skin and antiwrinkle treatments. This is good news for Botanics since the market in which they target is developing strongly and has a lot of opportunities for expansion. Botanics will have the ability to promote new items as a result of the increase in customer spending. Botanics must engage with the ageing population and ensure that their products offering meets the demands of this huge group. The distribution from Botanics low costs and broad retails make it accessible to the general public. Their products are manufactured with natural materials, supported by scientific technology to maximise the benefits of the ingredients. There are a few distinct contestants in the Skincare industry who compete on different aspects of Botanics, such as how natural the brand is, price range or how mass and premium the market is. For example: Origins, Simple, Nivea, The Body Shop, Dove, and so on... 2. The company is successful with transparent beauty and will continue to promote transparency for the items it offers with the aim to produce more sustainable products and deliver significant product sustainability and safety information to its consumers. It is continually showing the effort to reduce its effects on the environment. Climate action and environmental issues are critical for it, and they should be prioritising whenever possible. With all it does, it strives to decrease its carbon footprint and environmental effect. It also holds its suppliers and partners accountable for adhering to the company's environmental requirements. Botanics is approved by Leaping Bunny, a global programme which has strict requirement on cruelty free standards above legal requirements. - Botanics utilises effective plant extracts from throughout the globe that are responsibly obtained. There is no paraben, SLS, mineral oils, phthalates, petroleum, paraffins, DEA, TEA, or Formaldehyde Donors in any of its products. - 2007 It collaborated with Carbon Trust to lower the haircare range's carbon impact by 20%. It updated its face wipes composed of biodegradable and compostable fibres and debuted its Organic Range with at least 80% certified organic components. - A green study was conducted in 2013 to decrease Botanics' environmental effect by making improvements across all product routes. The average percentage of PCR used in Botanics skincare packaging is 25%. - 2018 On all packs, Botanics owns qualifications like as vegan, sustainability commitment, not tested on animals, and made without parabens. - 2019 Botanics' first 100 percent PCR bottle relaunched the Aromatherapy line. In addition, the firm released its Men's line in 55% PCR packaging, eliminating all secondary packaging. 3. When it comes to buying skincare products, consumers are becoming more ecologically and organically sensitive, according to developing lifestyle trends (Trend watching, 2015). Consumers are attempting to live a healthier lifestyle, as there is a significant increase in demand for organic and natural goods because of this 'greener' lifestyle. As a result, the Brand's aim is to enhance the natural power of plants to meet and assist the consumer's mental health issue. - Its whole product line is vegetarian. All but five include no animal-derived ingredients or by-products, making them safe for vegans. Beeswax that is certified organic is used in these skincare products. - Based on ISO 16128 standards, its organics line must include at least 80% organic materials. - For its goods, the company employs Forest Stewardship Council (FSC) certified cardboard packaging and FSC certified wood, with a minimum of 25% PCR content. REFERENCES: - - - - Kenton,W.(2021, March 16).Triple Bottom Line (TBL) [online]. Availabale at: https://www.investopedia.com/terms/t/triple-bottom-line.asp Brand, R. (2015). Skincare and Vitamin | Health and Beauty Industry | brand channel.com [online] Brand-channel.com. Available at: http://www.brandchannel.com/feature_effect.asp?pf_id=170 Trend Watching, (2015). Beauty & Personal Care Industry Report. [online] Now.ntu.wc.uk. Available at: http://now.ntu.sc.uk/d2l/le/content/311127/viewContent/1443336/View Reports: Mintel Group Ltd, (2015). Beauty Retailing. Issues & Insights. London: Mintel Group Ltd, pp.3,4. https://www.botanics.co.uk/about-us Botanics Sustainability Report 2021 Final.
