BRAND AMBASSADORS Overview Background Brief description of what the brand is & type of content on their Instagram page, stories, and etc. Comparison What part of the content could relate to Mocaa. Story Drafts The drafts I made to post on my story. Canon high quality camera store (printers/ink/toner/office) content: mainly photographs taken by Canon cameras Story content for today: 30 second video of a man explaining their new tech Contained the title of the new tech Also includes a link to learn more The rest of the stories all mostly have links Relation to Mocaa could include glimpses of an advisor from Mocaa working with a student gives an idea of what students/parents would be signing up for Curology Beauty/cosmetic/skincare store content: Various Curology products, skincare tips, before & after results Story content for today: influencers unboxing/appreciating Curology products Contains stories with detailed information about all of their products More before and after results with step-by-step instructions Relation to Mocaa Mocaa could post success stories (similar to before & after results) Detailed description of offered services Collegefindme College consulting, scholarship help, mainly allowing colleges to connect with you through your profile content: college tips, memes Story content: their app, students, internship opportunities, scholarships Relation to Mocaa More involvement in actual schools (college fairs) - may feel more personal & build trust Maybe have an app? (may be more convenient for some users) Empowerly College consulting, similar to Mocaa content: promotions for their site, college related topics (tips & facts) Story content: COVID impact on college admissions, old webinars, promoting their blog Relation to Mocaa More blog posts with opportunities for students, and promoting them on stories Webinars with students that work with Mocaa Story Draft Story Analysis Viewers decreased as we go through each story Not very many interactors Improvements: more interacting elements, less wordy-ness
