DEANDRA TISSA AZZAHRA – BINUS UNIVERSITY iSeller & Lakoo Product Management Test Case iSeller is one of Indonesia’s top ecommerce omnichannel and POS platforms that enables merchants and SMEs to grow, scale, and thrive. Through a B2B SaaS model, iSeller is able to upsell their existing features and third-party integrations based on specific user needs. iSeller aims to acquire new users & increase net revenue by launching a service that provides supply-chain management capabilities. Management wants to see if it is a segment tapping into. 1. What factors would you want to consider to come up with a go/ no-go recommendation for Management? Key Problem: Introducing new service (SCM solutions) to the market to acquire new users & increase net revenue Main factors • Cost a. SCM Software Development Cost - Set of features - Development team - Technology - Integrations - UI/UX - Testing - Marketing and advertising - Maintenance b. Customer Acquisition Cost CAC = πππ‘ππ ππππππ‘πππ πΆπππππππ πΆππ π‘ πππ‘ππ πΆπ’π π‘πππππ π΄πππ’ππππ Customer Acquisition Channels: - Paid marketing - Affiliate marketing - Email marketing - Social media marketing - Search Engine Marketing and SEO • • • Benefit Increased profits, expand business market in cross-industry Risk Technical/developmental difficulties, unforeseeable events Return on Investment The estimated amount of money that will be gained from completing the project Go/no-go checklist 1) Are the potential clients understand the benefits they can gain from implementing SCM solutions (product) to their business? 2) Is it easy to target potential clients? 3) Is the product addressing the clients’ major pain points? 4) Can the new product showcase at least top 3 of the most important and indemand features in the market? 5) Does the new product unique and different from other similar services in the market? 6) Is it the right time to launch? Is there any well-known competitor aiming to launch their product at a similar time? 7) Can the developer team be provided cutting-edge infrastructure required to make prototype, models, and first production runs? 8) Can product-support costs be covered for in-house manufacturing, development, testing, maintenance, and marketing? 9) Does the product’s value cover at least four times the manufacturing costs? 10) Is the market size big enough to cover spending time of expense and reach desirable ROI? 2. Assuming Management agrees to go-ahead with it, share a list of user stories you will want to prioritize for MVP (phase 1) & post-MVP (phase 2). List of user stories (Phase 1) As a Supply Chain Manager at a local coffeeshop, I want to get flexible in sorting and monitoring every of my procurement in coffee beans suppliers, so that I can get to sell only the best quality of coffee to my customers. (Phase 2) As a Supply Chain Manager at a local coffeeshop, I want to get recommendation of supplier according to my previous purchases, so that I can get to sell only the best quality of coffee to my customers. (Phase 1) As a Financial Planning Manager in a home appliances centre, I want to efficiently plan quarterly and annual budget product procurement from suppliers so that I can speed up cost management report process to upper management. (Phase 2) As a Financial Planning Manager in a home appliances centre, I want to make my own personalized template for budget planning, so that I can speed up cost management report process to upper management. (Phase 1) As an IT Manager in a global automotive electronics company, I am planning to use SCM modules which provides real-time visibility, so that my company can response quickly to changing demand in the market situation. (Phase 2) As an IT Manager in a global automotive electronics company, I want to get the metrics on a daily, weekly, monthly, and annually on the company’s procurement journey, so that my company can response quickly to changing demand in the market situation. (Phase 1) As a Business Analyst in a medical care industry, I want to acquire protective equipment the company doesn’t ordinarily order, so that we can cut expenses and shift the fund for the unexpected requirements in the pandemic. (Phase 2) As a Business Analyst in a medical care industry, I want to acquire more medical supplies with the best deal on pricing and quality, so that we can cut expenses and shift the fund for the unexpected requirements in the pandemic. (Phase 1) As an Operational Manager in a social commerce marketplace, I want to handle the inventory, logistics, and financial management in one place that can be accessible online and adopt an automation process for its accounting sectors, so that the company can enable an intelligence into the distribution systems. (Phase 2) As an Operational Manager in a social commerce marketplace, I want a better only the verified stakeholders can access for the integrated software, so that the company can enable an intelligence into the distribution systems. 3. Share the rationale for your user story prioritization above. If you cannot determine the priority of a story, communicate what data you need to help assess the priority level and how you plan to get that data I am using the MoSCoW technique to define the user prioritization listed above. 1) Must Have ο° Non-negotiable feature, the system makes no sense without this (Phase 1) As a Supply Chain Manager at a local coffeeshop, I want to get flexible in sorting and monitoring every of my procurement in coffee beans suppliers, so that I can get to sell only the best quality of coffee to my customers. β Categories and KPIs are included in the main dashboard of an SCM solution (Phase 1) As a Financial Planning Manager in a home appliances centre, I want to efficiently plan quarterly and annual budget product procurement from suppliers so that I can speed up cost management report process to upper management. β SCM solution must support budget planning that is efficient (Phase 1) As an IT Manager in a global automotive electronics company, I am planning to use SCM modules which provides real-time visibility, so that my company can response quickly to changing demand in the market situation. β Getting real-time data is critical to be included in the SCM solution (Phase 1) As an Operational Manager in a social commerce marketplace, I want to handle the inventory, logistics, and financial management in one place that can be accessible online and adopt an automation process for its accounting sectors, so that the company can enable an intelligence into the distribution systems. β To make ease of repository SCM solution must support online storage (Phase 2) As an Operational Manager in a social commerce marketplace, I want a better only the verified stakeholders can access for the integrated software, so that the company can enable an intelligence into the distribution systems. β Security access is critical to keep the confidentiality of company’s data (Phase 2) As an IT Manager in a global automotive electronics company, I want to get the metrics on a daily, weekly, monthly, and annually on the company’s procurement journey, so that my company can response quickly to changing demand in the market situation. β Metrics journey must be included in the SCM dashboard 2) Should Have ο° Ideal functionality, not a time-critical requirement (Phase 2) As a Supply Chain Manager at a local coffeeshop, I want to get recommendation of supplier according to my previous purchases, so that I can get to sell only the best quality of coffee to my customers. β Recommendation system is a good feature to speed up purchasing flow (Phase 2) As a Business Analyst in a medical care industry, I want to acquire more medical supplies with the best deal on pricing and quality, so that we can cut expenses and shift the fund for the unexpected requirements in the pandemic. β SCM should support companies on finding the best deal for their material purchases 3) Could Have ο° Nice to have feature (Phase 2) As a Financial Planning Manager in a home appliances centre, I want to make my own personalized template for budget planning, so that I can speed up cost management report process to upper management. β This feature is great in order to make budget planning more effective and not time-consuming (Phase 1) As an Operational Manager in a social commerce marketplace, I want to handle the inventory, logistics, and financial management in one place that can be accessible online and adopt an automation process for its accounting sectors, so that the company can enable an intelligence into the distribution systems. β Automation can help companies move from traditional accounting activities that is complicated and prone to human errors 4) Won’t Have ο° Lowest value (Phase 1) As a Business Analyst in a medical care industry, I want to acquire protective equipment the company doesn’t ordinarily order, so that we can cut expenses and shift the fund for the unexpected requirements in the pandemic. β It’s good to provide unexpected budget for other requirements, but this feature have the lowest value amongst other feature that is significant developing on. Note: I am sorry for not using any more creative medium to present my answer due to the limitation of time since I have been on my Finals Week. Thank you for your consideration.
