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Project LABA CFO part 2
Name Surname
Samsung
Electronics: global
revenue
2005-2019
Samsung Electronics is a global leader
in semiconductors, telecommunications
and digital media technologies, and one
of the most valuable technology
brands in the world. Headquartered in
Suwon, South Korea, the company was
founded in 1969. Samsung employs
more than 300 thousand people
worldwide and spends nearly 18 billion
U.S. dollars on research and
development each year. Samsung also
ranks amongst companies with the
most U.S. patents granted.
.
1
Revenue/Operating Expenses
Total Revenue decreased from
240 B, KRW in 2017 to 230 B,
KRW in 2019 during 3
years.CAGR=-2%
Total Revenue comparing to `1718 years from 4B,KRW to `18-19
years fall down to -13 B, KRW.
Total Operating Exp. decreased from
57 B, KRW in 2017 to 55 B, KRW in
2019 year.CAGR=-1%
Total Operating Exp. comparing to
`17-18 years from -4 B,KRW to `1819 years grow to 3 B, KRW.
2
In 2017-2018 years Total Revenue
from 4B,KRW comparing to Total
Operating Expenses fall down to -4
B, KRW.
In 2018-2019 years Total Revenue
from -13B,KRW comparing to Total
Operating Expenses grow to 3 B,
KRW.
This downward trend is a clear
sign that 2017-2018 year's devices
failed to demonstrate
competitiveness. Old type
bestsellers been stopped to
produce.
Samsung is losing to Chinese
competitors in major markets —
in China and India.
Head of the company Lee JaeYong In 2017 was sentenced to
five years in prison. He was
released in 2018. Lee Jae-Yong
took the main part in planning
Samsung's long-term strategy, as
well as actively establishing a
dialogue with competitors —
Apple and Google.
Company start restructuring
the management system and
suspending the adoption of
important business decisions.
3
Продажи
In 2017-2018 years Total
Revenue from ,KRW
comparing to Total
Operating Expenses fall
down to -4 B, KRW.
This downward trend is a clear
sign that 2017-2018 year's
devices failed to demonstrate
competitiveness. Old type
bestsellers been stopped to
produce.
Samsung is losing to Chinese
competitors in major markets —
in China and India.
In 2018-2019 years
Total Revenue from 13B,KRW comparing to
Total Operating
Expenses grow to 3 B,
KRW.
Head of the company Lee JaeYong In 2017 was sentenced to
five years in prison. He was
released in 2018. Lee Jae-Yong
took the main part in planning
Samsung's long-term strategy, as
well as actively establishing a
dialogue with competitors —
Apple and Google.
Company start restructuring the
management system and
suspending the adoption of
important business decisions.
3
In the end of 2019 year Samsung has beat out Apple and Huawei in global
smartphone sales with a worldwide market share of 21,6 percent. Huawei on
2 place strengthened positions on Chinese and Indian markets. The 3rd place
Apple, market strategy focuses on the higher end smartphone industry, while
Samsung tries to cast as wide of a net as possible.
Samsung should take care different branches of business through this
sometimes loses in marketing and forming a drawdown in opening sales on a
global and Asian market innovative gadgets. This trend is observed in
comparing quarterly financial reports of competitors.
4
Net Income/Operating Income
Net Income falls from 41 B, KRW in
2017 to 22 B, KRW in 2019 during 3
years.CAGR=-28%
Net Income comparing to `17-18
years from 3 B,KRW to `18-19 years
fall down to -22 B, KRW.
Operating Income falls from 54 B,
KRW in 2017 to 28 B, KRW in 2019
during 3 years.CAGR=-28%
Operating Income comparing to `1718 years from 5B,KRW to `18-19
years fall down to -31 B, KRW.
5
Even in difficult times for the company, the inability to quickly implement
new strategies and solve serious problems with new flagship on time, the
decline in planned sales and the effectiveness of collaborations with
competitors did not change the company's focus on increasing acquisition
and investment in current and total assets of the company.
Total Assets raised in 2017-2019
years from 302 B, KRW to 353 B,
KRW in 2019.CAGR=8%
Total Current Assets raised in 20172019 years from 147 B, KRW to 181
B, KRW in 2019.CAGR=11%
6
Changing focus in diversification of
assets.
7
CashFlow &
OutFlow
Net CF from Operating activities start
extremely fall down to 45 B, KRW in
2019 CAGR=-15% because of paying
big income tax, low dividends
received, extremely small received
interest, Changes in assets and
liabilities arising from Operating
Activities etc.
Net Out Fl. From Financing activities
fall down in 2019 to -10 B, KRW
CAGR=-13% because of decreased
Dividends paid decrease short-term
borrowings, Acquisition of treasury
stock and Proceeds from long-term
borrowings and debentures.
Net Out.Fl. From Investing activities
fall down to -40 B, KRW. CAGR=10%.
8
Critical situation
Net CF from Operating Activities
Comparing to `17-`18 years decreased
from 5 B, KRW to -22 B, KRW in `18-`19
years.
Net OutFl. From Finance Activities
from`17-`18 years was -3 B,KRW
became 6 B, KRW in`18-19 years.
Net OutFl. From Investing Activities from
`17-`18 years from -3 B, KRW raised to
12 B, KRW in `18-`19 years.
Through the all horizontal analysis is
traced big problems in 2018-2019
years .If in 2017-2018 years company
been balanced by all finance
indicators comparable to 2018-2019
years regulation of processes
control failed.
9
RATIO ANALYSIS
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Current ratio/The company has a good level of solvency
Quick ratio/Good ability to pay short-term liabilities by selling the most liquid assets.
Coef. Overestimated
Cash ratio/Sufficiency of liquid assets for rapid settlement of current liabilities. Coef.
is normal
Net Working Capital/Confident increase of the company's liquidity and increase of its
creditworthiness. Coef. Normally, but in 2019 it is worth paying attention to the
effectiveness of the company's financial policy
Equity multiplier/Stable financial condition. Coef. In norm.
Receivables turnover/The rate of using all available assets is good.
Days' sales in receivables/The fin indicator. Stability in the short-term perspective.
Good.
Payables Turnover/The indicator is normal.
Days sales in payables/The indicator should be lowered.
NWC turnover/The effect indicator. Use. the net working capital ratio is normal, but
there is a downward trend.
Total asset turnover/The indicator of the intensity of use of existing assets is normal,
but there is a downward trend.
Profit margin/The coefficient of profitability. the ratio of income to net profit is good,
but there is a sharp downward trend in 2019.
ROA/The coefficient is low. Significant decrease in Net profit from assets.
ROE/The efficiency of capital investment is at a high enough level, in 2019 there is a
serious drop of 2 times, which is already a 10-fold deficit %
10
Profitability (Effectiveness) ratios
ROA decreased
by 53% down to
6% in 2019
which is still
above electronic
companies and
level of industry
ROE
plummeted
54% down to
8% which is still
above industry
average.
NPM decreased
by 48% down to
9% in 2019
which is still
above NPM
electronic
companies and
level of industry
11
General conclusions and future
development of the company
•
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•
•
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The company maintains a transparent policy towards investors, consumers and
financial analysts even in hard times.
Samsung has a tendency to develop "in a spiral" after serious falls in the market,
next year it goes to the top of sales.
Lee Jae- Vong, Vice Chairman and de facto head of Samsung Electronics, intends to
continue working in the most innovative areas to find new sources of business
growth. "We should not be tempted to seek immediate benefits. Samsung should
focus on creating fundamental technologies for long-term business in a rapidly
changing environment, " Li said.
Financial risk management focuses on minimizing market risk, credit risk, and liquidity
risk arising from operating activities.
Company creates and protects the value of the product, does not" burn " the money
of investors. In unstable times, investors are confident in the company and shares
even have growth.
New focus on non-memory chip sector to become the world's top industry
player by 2030. the Corporation intends to invest 60 trillion won on production
infrastructure, and the rest of the planned expenditures - on research and
development.
Samsung react to them big misses in strategy and products and tries to implement
the right solutions as fast as huge company can.
The Company monitors capital on the basis of the ratio of total liabilities to total
equity. This ratio is calculated by dividing total liabilities by total equity in the
consolidated financial statements. The Company has maintained “AA- ” and “Aa3”
credit ratings from S&P and Moody’s, respectively.
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