Strategies to grow your business
with ActiveCampaign
#ACSTUDYHALL
Say hello to
our lovely
presenters!
Shiv Chibber
Education, ActiveCampaign
schibber@activecampaign.com
linkedin.com/in/shivchibber
Monique Lebedew
Education, ActiveCampaign
mlebedew@activecampaign.com
linkedin.com/in/molebedew
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Let’s learn more about you
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Today’s agenda
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Why responsible business growth means
listening to your customers
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6 strategies for igniting growth & how to
apply them using ActiveCampaign
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Resources & recipes to import
Why responsible business growth means
listening to your customers
Understanding where your contacts are in
their customer journey helps you
determine how to start the conversation
they are most likely to respond to.
When you pay attention to your customers'
behaviors, you begin to understand the
questions they ask themselves about your
products or services.
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6 strategies for
igniting growth
1. Follow-up with old prospects
2. Re-engage past purchasers
3. Reward contacts for referrals
4. Use forms to drive engagement with
limited-time offers
5. Use your social business pages for sign ups
6. Easily import opted-in contacts
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Strategy 1:
Follow-up with old prospects
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Why do contacts stop responding?
The action you want people to take isn’t clear or compelling in your messaging
The segment of contacts you’re talking to may be too broad
@ActiveCampaign
Shiv Chibber
Monique Lebedew
Applying Strategy 1:
Re-engagement Campaign
Triggered by "Disengaged" Tag
Import to your account using this link:
http://tplshare.com/4r$FLqX
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Strategy 2:
Re-engage past purchasers
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Automation recipes respond to contact
actions
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Ask for feedback on a past purchase
Upsell and cross-sell new products to enhance the
customer experience
Remind them to re-purchase a previously-purchased
or updated product
Request a company review
Send an incentive to engage again
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Applying Strategy 2:
Reminder to Repurchase Email
Import to your account using this link:
http://tplshare.com/oZ1pH5x
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Strategy 3:
Reward contacts for referrals
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Referrals =
creating a
continuum
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Referral leads convert 30% better than
leads from other marketing channels
83% of satisfied customers are willing to
refer products or services, but only 29% do
30% of companies have a formal referral
program, and they experience 86% more
revenue growth than companies that don’t
84% of consumers worldwide view
word-of-mouth recommendations as the
most influential form of advertising
Referral program benefits
Encourages customers to promote your business
Helps you grow your email list when new contacts opt-in
Converts more new contacts to customers
@ActiveCampaign
Shiv Chibber
Monique Lebedew
Applying Strategy 3:
“Forward a Campaign” Incentive
Import to your account using this link:
http://tplshare.com/fZ__pgh
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Strategy 4:
Use forms to drive engagement
with limited-time offers
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Forms capture contact information &
lead to engagement
Use forms to capture information on your
website, and make a great first impression
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Quizzes
Course enrollment
Downloadable resource
Software demo
Consultation
Contact preferences
Internal operations
Contact Us page
Applying Strategy 4:
Floating bar form offering
discount for newsletter sign ups
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Strategy 5:
Use your social business pages
for sign ups
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Couple form submissions with tags to
maximize your ad spend
Use tags to track social media form submissions by source, and
contact interests related to the social post
Segment with conditional content to provide personalized
educational messaging
Personalization = right message, right time, right person, right
medium
@ActiveCampaign
Shiv Chibber
Monique Lebedew
Applying Strategy 5:
Sharing form links on social
business pages
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Strategy 6:
Easily import opted-in contacts
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There are many ways to import contacts!
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From a .csv file
Conversations chat
Manually add one-off contacts using our mobile app
Create subscription forms
Sync contacts from other apps with integrations
Subscribe by email
Subscribe by SMS
Via an external database
Through the API
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Applying Strategy 6:
Importing contacts
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Resources & recipes to
import
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Resources
How to Make a Killer Re-engagement Email
Sequence and Win Back Lost Subscribers
5 Customer Referral Program Best Practices to
Grow Your Client Base
Do Pop-ups Work? Here’s What They Do to Your
Conversion Rate
15 Proven Ways to Grow Your Email List
Importing and adding contacts to your
ActiveCampaign account
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Recipes to
import to your
account &
training
offerings
Re-engagement Campaign Triggered by
"Disengaged" Tag
Reminder to Repurchase Email
"Forward a Campaign" Incentive
Still hungry? Check our all our recipes in the
ActiveCampaign marketplace!
Want more in-depth, hands-on training? Join us
for Digital Study Hall!
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Q&A
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