Restaurant Advertising Plan Plan Of Action For Social Media Marketing & Management • Conduct a thorough audit of your current social media profiles. • Define your goals and objectives for the next 30 days. • Research your target audience and create buyer personas. • Develop a content calendar for the next 30 days, including topics and posting frequency. • Create or curate high-quality content aligned with your brand and target audience. • Optimize your social media profiles bio, profile picture, cover photo, etc. • Schedule and publish the planned content across your social media platforms. • Engage with your audience by responding to comments, messages, and mentions. • Monitor social media analytics to identify top-performing content and engagement metrics 02 Plan Of Action For Social Media Marketing & Management • Create and share engaging and interactive stories on platforms like Instagram or Facebook. • Experiment with different types of content videos, images, polls, etc. • Run a social media contest or giveaway to increase engagement and reach. • Use relevant hashtags to expand your reach and visibility. • Conduct a social media advertising campaign to increase reach and conversions. • Share testimonials to highlight the success of your products. • Analyze your social media metrics to identify peak engagement times and optimize posting schedules. • Share user-generated content and give credit to the creators. 03 Requirements For Social Media Management & Marketing • Clear Goals and Objectives : Define your social media goals and objectives. This could include increasing brand awareness, driving website traffic, Reach to maximum people or improving customer engagement. Having clear goals will help us to tailor their strategies accordingly. • Content and Assets : Provide us any existing content or assets that can be used for social media marketing, such as high-quality images, videos, testimonials, or customer reviews. • Access to Social Media Accounts Access : Access to your social media accounts. This may involve providing login credentials or adding them as an admin. • Budget : Will need of the budget for campaign running it all depend on you how much budget you want to spend for advertising but recommended is 30$ for one day. 04 Requirements For Social Media Management & Marketing • Report : We will need reports on weekly basis to analyze the data how many customer have place the order through our campaign, so it will be easy for us to optimize the data. If the campaign is not providing. • Business Manager Access : Create a Facebook Business Manager account if you haven't already. This will serve as the central hub for managing your ads, we will take the access of your business manager for advertising. • Facebook Page : We will be need of your Facebook page through this we can advertise & post your content on profiles. • Facebook Pixel : We will be need of Facebook pixel, Facebook Pixel is a piece of code that tracks user activity on your website. Install it on your restaurant's website so you can track conversions and optimize your ads. 05 Monthly Social Media Marketing & Management Package Diamond Package (200$) • 2 social media platform (Facebook & Instagram) • 15 Unique posts + 5 Reels • 1 Ad Campaign Platinum Package (300$) • 2 social media platform (Facebook & Instagram & Tiktok) • 20 Unique posts + 10 Reels • 2 Ad Campaign Monthly Budget For Advertising (USD-200$) 06 THANK YOU!