BUSINESS basics
BUSINESS NAME :____________________________________________
BUSINESS VISION:
How do you see your business in the future, how you want it, how you visualize it, how you'd like
it to grow.
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1 YEAR
5 YEARS
10 YEARS
BUSINESS MOTIVE:
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TOP 3 CORE VALUES OF YOUR BUSINESS/BRAND:
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BUSINESS plan
THE EXECUTIVE PLAN:
MARKET RESEARCH:
PRODUCTS & SERVICES:
MARKETING & SALES PLAN:
BUSINESS opportunity
What are the problems that your business is solving? Where is the supply gap? Which demands & customer
pain points is your brand serving a purpose for? Why is your brand different? What new value will it add to
the existing marketplace?
BUSINESS description
Describe your business how you'd to a client.
Your Initial thought process behind
starting the business:
What Exact purpose do you want to serve
(be very precise & keep the scenes as clear
as possible):
REMINDER: You don't have to be perfect to start. You have to START to be PERFECT.
BUSINESS team
List down the members you want on your team, to contribute to your business & their roles.
NAME
ROLE
DESCRIPTION
INDUSTRY analysis
A Detailed analysis of the sector & industry you're brand/business is going to belong to.
Analyze the fields:
FIELD
DESCRIPTION
NOTES:
TARGET market
What's your Target market? Which audience do you want to serve? Be, very specific. Niche Down. Serve a
very particular value to a particular niche.
IMPLEMENTATION time
How & When you'll introduce your products to the market.
PRODUCT
WHEN
HOW
MARKETING plan
Your step-by-step Marketing Plan
FINANCIAL plan
Summary Of your Financial Plan.
TITLE
BUDGET
ACTUAL COST
BALANCE
LOAN
plan
Summary Of your Loan Plan.
LOAN
BANK/FROM
AMOUNT
BALANCE
BUSINESS policies
BUSINESS POLICIES:
CANCELLATIONS,
RETURNS & REFUNDS:
PRODUCT PICK-UPS:
PRODUCT DELIVERY:
OTHER:
PAYMENTS:
BUSINESS planning
TYPES OF PRODUCTS YOU'RE AIMING TO SELL
YOUR PRODUCTION CENTER
NOTES:
WAREHOUSING CENTRE
BUSINESS
legalities
GET THE APPROPRIATE LICENSE & PERMITS FOR YOUR BUSINESS
(Each country, each state, each Local Government has different legal requirements. Proper legal work &
papers are very important)
PEOPLE TO CONTACT FOR LEGAL ADVICES
TIMELINE
NOTES
BUSINESS
branding
BRAND COLOR
Your Brand Palette speaks volumes about your Brand/Business. Pick Colors that express your Brand the
best.
PRIMARY COLOR
SECONDARY COLOR
BASIC TAGLINE
BASIC BRAND DESCRIPTION