System: set of organized
elements with qualities linked by
elements
Social technical system that
provide goods and services for
third parties
branding
symbol/name that has a
monopoly position for specific
use in the consumer mind
contact phase
evaluation phase
customer process
customer acquisition
customer buying cycle
purchase phase
usage phase
repeat purchase
customer rentention
reputation process
change in demand or needs
Purpose-oriented and create
added value
Preview and planning
business process
change in the environment
organization
mangement
emerging substitute or
competing products
necessary through
innovation process
management cycle
introduction
Organization
growth
Company
coordination
product life cycle
maturity
controlling
saturation
transactions/organizational
costs
decline
Boundaries
Value creation
performance process
added value: difference between
value input and value output
provide the actual product of a
company
quality
depend on the ability to
maximize the customer’s wtp
image
branding
expression of the product’s
importance
value chain (processing stages)
success/survival of the company
normative
employees
customers
Horizons of meaning
investors
Stakeholders
organizationally relevant
representatives of different
environmental spheres
Ensure cohesion
strategic
operational
Management
legitimacy
generating new core
comptencies
securing market positions
customer value
profits
optimally designing the valueadded processes
standardization
create value
stabilization
differentiation
react to change
Environmental spheres
Survival space
Possibilities
Perpetual change
disrupting routines
Environment
Sustainability
Social Responsible Leadership
business environment
impact of an enterprise
triple bottom line
natural environment
social environment