Use market analysis techniques to research the target market for your own product or
service
Target Market Analysis
In-depth analysis of your target market's demographics, pain points, motivations for
purchasing, expectations of your company and brand, and other factors can be gleaned via
buyer persona research.
Data Analysis of Market Niche Positioning
Using the results of market segmentation research, you may divide your target audience into
distinct subsets (or "segments") defined by shared requirements, pain points, expectations,
and objectives.
Brand Awareness Research
Finding out how well-known your brand is within your demographic requires doing brand
awareness research. What it really tells you is what people think of when they hear your
company name, and what they associate you with.
Research Campaign
In order to gauge future performance, it's important to look back at previous efforts and
assess how well they were received by your intended audience and existing consumers. Down
order to narrow in on the features of your work that matter most to your target audience, you
need to conduct experiments and then conduct a thorough analysis of the results to determine
what worked and what didn't in your previous campaigns.
Interpret the findings of your market research and market analysis
Brand Analysis
Without Any Outside Promotion, We've Managed to Raise Brand Recognition
Unaided brand awareness is the market research KPI that kicks off this sample report's
power. This key performance indicator (KPI) sample from a market research study is quite
useful since it presents the data in a straightforward line graph, allowing you to easily see
how your target audience associates your brand with a specific field.
more exposure for the brand
As such, this market research report's example KPI centres on how much help with brand
recognition was provided. In this visually informative guide, you'll learn which of your ads
and messages are resonating with your ideal customers and why.
Survey Data Analyzing Client satisfaction
Existing consumers and their opinions about the brand's connection with them represent some
of the most valuable information a company may have. Because it costs a business five times
as much to win over a new client as it does to keep an old one, this is of utmost importance.
Net Promoter Score (NPS)
Your Net Promoter Score (NPS) will tell you how likely a consumer is to suggest your brand
to their peers, making it an important aspect of any informed market research presentation.
Customer Satisfaction Score (CSAT)
Customer satisfaction (CSAT) is the next example of a key performance indicator used in
market research reports. Almost of customers who have a negative interaction with a brand
will never return. Improving your CSAT is crucial if you want to maintain customer
satisfaction and win their loyalty over the long run.
Findings From Recent Studies Regarding New Product Development
In this last sample report of market research, the emphasis is on the product and any novel
features it may have. As such, the study can inform future product iterations, market
expansion, and price strategies.
Reason for use
As a first example of KPI-based market research for product creation, we will look at usage
intent. Consumer intent measurements should be included whenever a report on market
research is being drafted.
Purchase Intention
Your audience's willingness or incentive to buy the product is another factor to think about
when planning how to convey market research results. This efficient key performance
indicator delivers a plethora of information at a glance based on percentages, allowing you to
generate precise predictions centred on your product or service offerings.
Results analysis with team of marketers

Gather as much information as possible about the market: Research your potential
customers and find out what influences their purchasing decisions. If you broaden
your perspective of the market, you may use other firms as a benchmark than the ones
you normally analyse. Thus, you will be in a better position to collect the most
relevant information for your sector. Next, let's talk about the implications of this.

Check your own studies for accuracy: Internal analysis is one thing, but confirming
with a third party is also very helpful in avoiding data bias.

Take use of useful information for making smart choices: You'll be better prepared to
position your brand if you have a firm grasp on consumer psychology, the current
market, your rivals, and the trends that will shape the industry in the future. If you
combine this qualitative information with the quantitative data you've gathered, you'll
have a far better chance of developing a marketable product. Our data analysis
methods primer is a great place to start if you want to learn more about the various
approaches.

Prepare for the future with some strategic thinking : Strategic planning is required to
meet the many obstacles that arise when an organisation sets out to achieve its longterm objectives, develops and releases a new product, expands its regional market
presence, or merges with another company.
References
(Saura, 2021)
Saura, J.R., 2021. Using data sciences in digital marketing: Framework, methods, and
performance metrics. Journal of Innovation & Knowledge, 6(2), pp.92-102.
(Graham and Kennedy, 2022)
Graham, C. and Kennedy, R., 2022. Quantifying the target market for advertisers. Journal of
Consumer Behaviour, 21(1), pp.33-48.
(Melovic et al., 2020)
Melovic, B., Cirovic, D., Dudic, B., Vulic, T.B. and Gregus, M., 2020. The analysis of
marketing factors influencing consumers’ preferences and acceptance of organic food
products—Recommendations for the optimization of the offer in a developing
market. Foods, 9(3), p.259.