August 2015
Business Plan Structure – company xx
Business Plan 
Abbreviations and definitions
ABC
Business Plan 
Definition
Contents
1.
Introduction ..................................................................................................................... 2
2.
Executive Summary ........................................................................................................ 3
2.1
3.
Company XX .................................................................................................................... 4
3.1
3.2
3.3
3.4
3.5
3.6
4.
Overview ................................................................................................................................................ 8
Forecast income statement ..................................................................................................................... 8
Forecast balance sheet .......................................................................................................................... 8
Control and Governance Framework ........................................................................... 9
7.1
7.2
7.3
7.4
7.5
7.6
7.7
7.8
7.9
8.
Income statement ................................................................................................................................... 7
Balance sheet ......................................................................................................................................... 7
Cash flow................................................................................................................................................ 7
Financial Projections ...................................................................................................... 8
6.1
6.2
6.3
7.
Overview of the Satellite industry (Space)............................................................................................... 6
Competitive landscape ........................................................................................................................... 6
Historic Financial Performance ..................................................................................... 7
5.1
5.2
5.3
6.
Overview of Company XX ....................................................................................................................... 4
Business vision for Company xx ............................................................................................................. 4
Products and services ............................................................................................................................ 4
Overview of client base ........................................................................................................................... 4
Distribution ............................................................................................................................................. 5
Future competitive composition .............................................................................................................. 5
Overview of the Company xx Issuing Markets ........................................................... 6
4.1
4.2
5.
Company XX .......................................................................................................................................... 3
Introduction............................................................................................................................................. 9
The Board............................................................................................................................................... 9
Key management ................................................................................................................................... 9
Committees ............................................................................................................................................ 9
Staff ........................................................................................................................................................ 9
Culture.................................................................................................................................................. 10
Training and development .................................................................................................................... 10
Recruitment .......................................................................................................................................... 10
Remuneration and benefits ................................................................................................................... 10
Infrastructure................................................................................................................. 11
8.1
8.2
8.3
Organisation structure .......................................................................................................................... 11
IT infrastructure .................................................................................................................................... 11
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Business Plan 
1.
Introduction
►
Highlight the purpose of the business plan
►
Explain the key components of the business plan
►
What will be attached to the business plan as part of the appendix
Business Plan 
2.
Executive Summary
2.1
Company XX
►
What Company XX’s objectives are
►
Key products/services and types of clients
►
The board which is/will be put in place to ensure compliance
Business Plan 
3.
Company XX
Summary highlights
►
3.1
[captures the key points from this chapter]
Overview of Company XX
►
Background of Company Xx
►
Current owner and shareholders of Company xx
►
Company’s previous strategy (i.e. key market, types of customers and services offered)
►
Company xx’s strategy and ethics
►
Historic financial performance (income statement and balance sheet)
►
Corporate governance
3.2
Business vision for Company xx
►
How will the level of income increase
►
How will the asset side of the balance sheet be developed
►
What is the company’s proposition
►
Where is the opportunity over the coming years
3.3
Products and services
►
Mapping services to clients
►
Descriptive section to follow on the service and each service category (if there are
categories)
►
Provide details of where greatest focus lies / greatest revenue contributors
►
Provide historical context of the service development / positioning
►
Comment on opportunities for growth
3.4
Overview of client base
►
Target client market
►
Total number of clients (by type of client) over time, with composition of current client base
►
Comment on level of fragmentation / concentration
►
Comment on retention levels / loyalty
Business Plan 
►
Results of client surveys / industry recognition
►
Comment on opportunities for growth
3.5
Distribution
►
Overview of how new business is won
►
Show locations on a global map
3.6
Future competitive composition
►
Offering position (including services to be offered and target markets)
►
Operating position (including outsourced technology)
►
Pricing position
Business Plan 
4.
Overview of the Company xx Issuing Markets
Summary highlights
►
4.1
[captures the key points from the chapter]
Overview of the xx industry
►
Macroeconomic background –macroeconomic trends (population, GDP)
►
Historical developments of the xx market
►
Recent circumstances and expected future developments in terms of supply / demand,
regulation, etc
4.2
►
Competitive landscape
Descriptions of supply side – number of institutions and differentiation of service offering
Business Plan 
5.
Historic Financial Performance
Summary highlights
►
5.1
[captures the key points from the chapter]
Income statement
►
Income statement
►
Comments on income statement
5.2
Balance sheet
►
Balance sheet
►
Comments on balance sheet
5.3
Cash flow
►
Cash flow
►
Comments on cash flow
Business Plan 
6.
Financial Projections
Summary highlights
►
[captures the key points from the chapter]
6.1
►
Overview
General approach to building financial projections
6.2
►
Forecast income statement
Table of forecast income statement
6.2.1
►
Breakdown of the drivers of fee income
6.2.2
►
Forecast balance sheet
Table of forecast balance sheet
6.3.1
►
Assets growth
High level analysis on how growth will be achieved
6.3.2
►
Operating expenses
Breakdown of the drivers of operating expenses
6.3
►
Fee income
Liabilities growth
High level analysis on how growth will be achieved
Business Plan 
7.
Control and Governance Framework
Summary highlights
►
[captures the key points from the chapter]
7.1
Introduction
►
Objectives of the control and governance framework
►
Provide a diagram of the compliance framework
7.2
The Board
►
Overall responsibility of the Board
►
Individual biographies of all Board members
7.3
►
Key management
Individual roles and biographies of all key management
7.4
►
Committees
Describe the committees and their objectives
7.5
►
Staff
Show split of employees by department
Table X: Headcount analysis
Department [list as appropriate]
Men
Women
Total
Average age
(years)
Average length of
service (years)
Board
X
X
X
XX
X.X
Management team
X
X
X
XX
X.X
Internal audit
X
X
X
XX
X.X
Risk
X
X
X
XX
X.X
Compliance
X
X
X
XX
X.X
Credit
X
X
X
XX
X.X
Treasury
X
X
X
XX
X.X
HR
X
X
X
XX
X.X
Finance
X
X
X
XX
X.X
Marketing
X
X
X
XX
X.X
IT
X
X
X
XX
X.X
Facilities
X
X
X
XX
X.X
Branch network
X
X
X
XX
X.X
Etc
X
X
X
XX
X.X
Total
XX
XX
XX
XX
X.X
Business Plan 
7.6
►
7.7
►
7.8
►
7.9
Culture
Bring out Company xx’s culture
Training and development
Describe training/development programme for staff
Recruitment
Comment plans going forward
Remuneration and benefits
►
What is the remuneration structure – fixed / variable / bonus?
►
Explain how this varies by department/function
►
Show basic analysis of salary bands in table below. Alternatively could show by department
with average salary in each department
Table 8: Salary bands
Salary band (USD)
0 – XXXXX
XXXXX – XXXXX
XXXXX – XXXXX
XXXXX +
Total number of employees within the band
X
X
X
X
►
What is the benefits structure, if any
►
Comment on pensions liabilities
Business Plan 
8.
Infrastructure
Summary highlights
►
8.1
[captures the key points from the chapter]
Organisation structure
►
Chart showing key people / divisions
►
Comment on key roles of each function
8.2
IT infrastructure
►
Plans for internet supply
►
Background on ancillary systems
►
Chart/table summarising infrastructure and description
►
Overview of any third-party supplier contracts
►
Comment on scalability / processing capacity / required investment
Business Plan 