BASA TUTORIAL INSTITUTE
COMPUTER APPLICATIONS TECHNOLOGY
INSTANT MESSAGING
IN THE BUSINESS WORLD
ABSTRACT
This article reviews the body of research on the use and role of
instant messaging (IM) in Business World, and how IM is a key part
of the Business’s Communication. We have to understand that with
the evolution of human beings must be coupled with the evolution
of the means they use to accomplish their actions. We now have
Intranet he have seen the Transfer in Data has rapidly increased
.Google Meet and Zoom has allowed cross continent meetings and
Applications like WhatsApp allow us to communicate with people
instantly without the time barrier.
KUKHANYA BHEBHE
INTRODUCTION
This article reviews the body of research on the use and role of instant messaging (IM) in Business World,
and how IM is a key part of the Business’s Communication. We have to understand that with the evolution
of human beings must be coupled with the evolution of the means they use to accomplish their actions.
We now have Intranet we have seen the Transfer in Data has rapidly increased. Google Meet and Zoom has
allowed cross continent meetings and Applications like WhatsApp allow us to communicate with people
instantly without the time barrier.
TASK DEFINITION
1. What is the current situation?
We are rapidly expanding our connection to the digital world and in doing so we have turned to its
use in the corporate world. Without a doubt Instant Messaging has revolutionized modern
communication and doing so there is hope that it will speed up the transfer of data in businesses.
Although
2. What will the focus and purpose (desired outcome) of my investigation be?
I will be focused on how the use of Instant Messaging Platforms plays in a part in the building of a
business or either the crumbling of it. I understand that Instant Messaging has changed how we
look at Data Transfer in the business and with that said how has it helped. I will look at the pros and
cons off having a business that has been integrated with Instant Messaging. I hope by the end of
this Investigation I am able to discern whether Instant Messaging is beneficial to a business’s
stability
3. How will I go about conducting the investigation?
Phase 1
Iwill write a report that is intended to bring light to what the effects of IM truly are in the workplace
.we are put in the scenario that we are going through an advancement in technology and as the
people who allow those advancements to occur we have to rise above it all and follow suit.
Phase 2
I will compile a questionnaire that will be answered by people of all ages but similar background.
These will all be workers in the business sector and are currently in a business that makes use of
instant messaging. In hopes that the census will be varied I will also take from workers that are in
businesses that do not permit Instant Messaging in the business structure. This will be
accomplished through the use of sharing the link on Instant Messaging Platforms such WhatsApp,
Instagram. Once this is done the collected Data will be compiled using data collection programs
such as Microsoft Excel for the compilation of Responses from the questionnaires and the use
Microsoft Access to compile Queries in hopes of further detailing my complied Data. I will also use
charts and bar graphs to help display the statistics more accurately
Phase 3
I will create a website that website that will showcase all my data and research to the public to educate
them on the effects of IM in the workplace whether it be good or bad.
4. Who is the information for (target audience)?
The target audience for my Report are employers of a company whom if are not already implementing the
use of IM in the workplace may see what good and bad this will bring about.
FOCUS QUESTION
HOW DOES INSTANT MESSAGING AFFECT THE BUSINESS WORLD?
DISCUSSION AND ANALYSIS




Enhanced Communication Speed and Efficiency: Instant messaging platforms have revolutionized the speed
at which information is exchanged within businesses. Employees can communicate in real-time, reducing the
lag associated with traditional modes of communication like emails or phone calls. Quick responses facilitate
faster decision-making processes and problem-solving, leading to increased productivity.
Global Collaboration: Instant messaging has enabled seamless collaboration among employees irrespective
of their geographical locations. Virtual teams can communicate as if they were in the same physical space,
fostering a sense of unity and teamwork. This has facilitated the rise of remote work and allowed businesses
to tap into diverse talent pools globally.
Customer Engagement: Businesses can use instant messaging to directly engage with customers, addressing
their queries and concerns promptly. This has led to improved customer satisfaction and loyalty. Moreover,
businesses can use chatbots on messaging platforms to provide instant responses and streamline customer
service.
Informal Communication: Instant messaging platforms provide a space for casual and informal
conversations among colleagues. This helps build relationships, boost morale, and create a more relaxed
work
I noticed that most individuals believed that instant messaging was indeed a beneficial software to the evolution of
the business world. We need to understand that even though a software makes things easier it will also bring about
issues if not used properly
FINDINGS
Majority of the businesses make use of Instant Messaging in their Company Structure. This can be seen as the
Advancements taking effect in the formation of the future.
Most people believed that having Instant Messaging the workplace aided in the efficiency of the workers. This lead
to a divide as some people saw the use of the Instant Messaging as beneficial and a small percentage seeing it as a
hindrance.
Businesses that use Instant Messaging have found a way to send their workers work even without them being
present. In the survey discovered that there was no majority nor a minority all the different people had their own
views on whether this encouraged privacy.
CONCLUSION
In conclusion, the impact of instant messaging on the business world has been nothing short of transformative. This
dynamic communication tool has revolutionized the way businesses operate, enabling swift and efficient exchange of
information among colleagues, clients, and partners. The real-time nature of instant messaging has accelerated
decision-making processes, enhanced collaboration across geographies, and fostered a more connected work
environment
Moreover, instant messaging has paved the way for remote work and virtual teams, allowing employees to
collaborate seamlessly regardless of their physical location. This shift has not only increased workforce flexibility and
job satisfaction but has also opened opportunities for businesses to tap into a global talent pool.
However, the integration of instant messaging in the business sphere has also posed challenges. The blurring of
boundaries between work and personal life, information security concerns, and the potential for communication
overload are all factors that require careful management.
BIBLIOGRAPHY
WEBSITE SOURCE
Author(s)/Organisation/Publisher
Nikola Baldikov
Name of website and web page
7 Reasons to Use Instant Messaging in the
Workplace
Date created/updated
30 November 2020
Date accessed
29 March 2023
URL
https://www.brosix.com/blog/workinstantmessenger/
WEBSITE SOURCE
Author(s)/Organisation/
Publisher
Name of website and
web page
T2k
Date created/updated
04 January 2023
Date accessed
29 March 2023
URL
https://www.t2kvoip.co.uk/blog/business-instant-messaging-improving-internalcommunications#:~:text=Instant%20messaging%20is%20an%20essential,benefits%20to%2
0boost%20company%20growth.
Instant messaging for business and how it can improve internal communication
WEBSITE SOURCE
Author(s)/Organisation/Publisher
DeskAlerts
Name of website and web page
Date created/updated
Pros And Cons of Instant Messaging For Business
Communications
07 October 2022
Date accessed
29 March 2023
URL
https://www.alertsoftware.com/blog/disadvantages-of-instantmessaging-for-business
Video Source
Author(s)/Organisati
on/Publisher
Date
created/updated
Date accessed
Zoho Desk
URL
https://www.youtube.com/watch?v=0JT_nFlOS24&pp=ygU0d2hhdCB1c2luZyBJbnN0YW50IG1l
c3NhZ2luZyBpcyBsaWtlIGluIHRoZSBidWlzbmVzcw%3D%3D
11 October 2022
29 March 2023
Video Source
Author(s)/Organisation/Publisher
Respond.io
Date created/updated
16 February 2021
Date accessed
29 March 2023
URL
https://www.youtube.com/watch?v=3DlXWHaEBSk
APPENDICES
ADDENDUM A: FOLDER STRUCTURE
PAT
PHASE 1
Sources
ReportInstant
Messaging
PHASE 2
PHASE 3
ADDENDUM B: QUESTION AND SOURCE TABLE
No.
QUESTION
1
Do you make use of
Instant messaging in the
workplace?
2
What other forms of
communication do you
make use of?
Do you think using instant
messaging is efficient in
the workplace ?
What would you say is
the most appropriate
use of instant messaging
in the workplace?
Does instant messaging
affect the pace of your
work?
Do you believe there is a
downside to instant
messaging at the
workplace?
Does the use of instant
messaging encourage
privacy?
Based on your answer to
the previous question ,
why you think that it
may or may not
encourage privacy?
Would you promote the
use of instant messaging
in the workplace?
3
4
5
6
7
8
9
QUESTION
LEVEL
(1, 2, 3, 4)
2
CATEGORY
TYPE OF SOURCE
Background
Website
2
Background
Video
3
Impact
Website
4
Impact
Website
2
Impact
Video
2
Impact
Video
1
Background
Website
4
Background
Website
2
Background
Video