1. Read the case
- Title (scope of the case OR strategy) – keep in mind to know what information to
select
2. Divide the work OR we do everything together – talk through the case (what
problems, analyze, macro trends, drivers etc.)
3. Come up with the challenge – the problem statement you have to solve
- You are the one who gives the company the problem (5 whys framework – ask 5
times why)
- Ideate the vision – strategy statement
o What competences, capabilities
o What the industry position will be if they implement our strategy
 Pioneer – first in something
 Market leader
o When – timeframe
4. Hows
- At least 2-3 strategy pillars
- Sell your solution (how will they buy it)
- Come up with a story
- Growth strategy – synergy between maximizing revenue
5. DETAILED SOLUTION – implementation guideline - timeline
- Calculation
- Financial plan (KPIs)
o growth – number of customers ; revenue
o give some soft impact – focus on their emotions too
o messages that are selling (fulfilling)
- Value creation
When we have the solution – divide the tasks
Analysis job
- Ask the 5 whys
- Do together – but there are small individual tasks
Time management
Software – opportunity for another base for solution
- Save the solutions
- BACKUP SLIDES – proves you did the job
Research – time: ¼ is research
Story = companies, consultant
Delivering + solution – equally important
Alternatives – 4F framework – which alternative is the best (strategic fit, fesability, financial
impact etc.)
Translate it to the language of the company
Risk analysis – if you don’t have it you don’t have a solution
Gather – organize data: from read to analysis
Data – analyze the customers
Who is the best at reasoning the slide – the one presenting it
Selling a story = cohesive presentation = it will connect to each other
What to talk about, how to present it, or practice
My group
1
Presentation
1. Introduce, professional photos
2. Executive summary
Outline, catch them at the first point – later we will explain – highlight
- Challenge
- Strategy – profit is the most important
- Strategic pillars
- Impacts
3. Analysis
How much time (go by your intuition – prove it backwards – financial data)
Common issue: try to explain and you don’t show analysis
Analyze the industry – put the company in the industry (industry position – starting
point – solutions)
Measures already implemented
You’re talking and the data strengthens your point
4. CBMs type comparison
Connect the analysis to the solution -- starts to sell it
Scenarios what to and what not
Potential solutions – multiple (4-5)
Financials – most important
5. Impact – most important
Create a timeline