The target audience of any type of campaign should appeal to a certain targeted audience. This is to ensure that the audience that is targeted receives the correct knowledge and information regarding a certain product or service. It is often quite easy to distinguish certain groups of audiences for certain things. However as times it might be difficult if one does not get the correct information of a audience. With that in mind ,our target audience for the Education With Action campaign has to be the students of Nelson Mandela University as we are hosting our campaign in their community grounds. The campaign goes hand in hand with the Narrocco Institute as our campaign is assisting students who are having trouble with their application , registration and any other process. The students of Nelson Mandela University are very much diverse , being that there are students who have scholarship, bursaries , loans and those who are funded by their household beneficiaries. These 4 categories are taken into account when looking for the target audience for our campaign. The targeted audience for our campaign is students who fall under the NSFAS bursary scheme. Those who are funded by NSFAS throughout their academic years are those the campaign is strictly targeting. Our campaigns main objective is to ensure that these students are funded , their application and registration process is ongoing through the new Narrocco system that has been introduced recently. This system has been causing great problems within the students that are NSFAS funded. The system is often down, the students IDs are not found in the system at times , the Pins that are given to the students don't work and so forth. Our campaigns audience which is NSFAS fully funded students are targeted for the reason that the students have been complaining to NSFAS regarding the Narrocco system, emails have been sent , calls are being made and the students are striking as well due to the University not communicating with NSAFAS to change the new system to the old one which had been InteliMali. Our campaign comes in play , as it is created to not only acknowledge those who are complaining but to also serve a helping hand. Our offices are located at Embizeweni Floor 2 , room 401 where there will be 4 advisors who will be helping the NSFAS funded students get their allowances and registration process up to date with the Narrocco system.