NAME: PRAJAKTA KARALE CLASS:FYBA DIV:B ROLL NO:FDAR057B SUBMITTED TO: ASST.PROF AKSHAY NAIR IMPORTANCE OF COMMUNIVCATION What is communication? Communication is the process of passing information and understanding the same from one person to another through verbal and non-verbal means thus, communication means to understand information, facts or opinion of someone. Meaning: the word communication originates from the latin word ‘communis’ which means ‘common’. This means that we try to establish commonness with someone in communication. Good communication is good branding: when persuasive communication is part of your image, people are more attracted to you and you are likely to gain more professional opportunities. Clear and evocative communication can also drive business success. People Wnt to buy from brand that know how to communicate effectively. Apart from increasing customer engagement, great communication fosters brand loyalty. Communication is all around us, from the moment we wake up and switch on the radio, read the newspaper, pass the advertising boards on the to work and listen to the train announcements. During our working day, communication enables tasks ro be completed diligently and ultimately makes us and the company more professional. In business, communication skills are highly valued. Leader with ineffective communication skills can often be the root cause of productivity related issues. Types of communication VERBAL COMMUNICATION Verbal communication occurs when we engage in speaking with others. It can be face-to-face, over the telephone, via Skype or Zoom, etc. Some verbal engagements are informal, such as chatting with a friend over coffee or in the office kitchen, while others are more formal, such as a scheduled meeting. Regardless of the type, it is not just about the words, it is also about the caliber and complexity of those words, how we string those words together to create an overarching message, as well as the intonation (pitch, tone, cadence, etc.) used while speaking. And when occurring face-to-face, while the words are important, they cannot be separated from non-verbal communication. NON-VERBAL COMMUNICATION What we do while we speak often says more than the actual words. Non-verbal communication includes facial expressions, posture, eye contact, hand movements, and touch. For example, if you’re engaged in a conversation with your boss about your cost-saving idea, it is important to pay attention to both the their words and their non-verbal communication. Your boss might be in agreement with your idea verbally, but their nonverbal cues: avoiding eye contact, sighing, scrunched up face, etc. indicate something different. WRITTEN COMMUNICATION Whether it is an email, a memo, a report, a Facebook post, a Tweet, a contract, etc. all forms of written communication have the same goal to disseminate information in a clear and concise manner – though that objective is often not achieved. In fact, poor writing skills often lead to confusion and embarrassment, and even potential legal jeopardy. One important thing to remember about written communication, especially in the digital age, is the message lives on, perhaps in perpetuity. Thus, there are two things to remember: first, write well – poorly constructed sentences and careless errors make you look bad; and second, ensure the content of the message is something you want to promote or be associated with for the long haul. LISTENING The act of listening does not often make its way onto the list of types of communication. Active listening, however, is perhaps one of the most important types of communication because if we cannot listen to the person sitting across from us, we cannot effectively engage with them. Think about a negotiation – part of the process is to assess what the opposition wants and needs. Without listening, it is impossible to assess that, which makes it difficult to achieve a win/win outcome. Have you ever talked with a friend about a problem only to realize that he just doesn’t seems to grasp why the issue is so important to you? Have you ever presented an idea to a group and it’s met with the utter confusion? Or maybe you’ve been in an argument and other person suddenly accuses you of not listening to what they are saying at all? What’s going on here? The answer is miscommunication and in some form or another we’ve all experienced it. It can lead to confusion, animosity, misunderstanding or even crashing multimillion dollar probe into surface of mess. The fact is even when with another person, in the very same group and speaking the same language human communication is incredibly complex. But good news is that a basic understanding of what happens when we communicate can help us prevent miscommunication when we communicate.one interpretation called the transmission model views communication as a message that moves directly from one person to another. But in reality this simplistic model doesn’t account for communication’s complexity. Enter the transactional model which acknowledges many added challenges of communicating. With this model it’s more accurate to think of communication between people. As we communicate our message we receive feedback from the other party. Through the transaction, we create meaning. As human we can’t help but send and receive message through our own subjective lenses. When communicating a person expresses their interpretation of a message and the other person they’re communicating with them hears their own interpretation of that message. Our perceptual filters continually shifts meaning and interpretation. Simultaneously every person interprets the message they receive based on their relationship with the other person and their unique understanding of the semantics and connotation of the exact words being used. They can also be distracted by other stimuli. But luckily there are some simple way that can help us all navigate our daily interaction for better communication. 1. Recognize that passive hearing and active listening are not the same. Engage actively with the verbal and non-verbal feedback of others and adjust your message to facilitate greater understanding. 2. Listen with your eyes and ears as well as with your guts. Remember that communication is more than ords. just w 3. Take time to understand as you try to be understand. In the rush to express ourself it’s easy to forget that communication is two-way street. Be open to what other person might say. 4. Be aware of your personal perceptual filters. Elements of your experiences including your culture, community and family influences how you see the world. Say “this is how I see the problem but how do you see it?” Don’t assume that your perception is the objective truth. That will help you work toward showing a dial. Talking is the integral part of living. We talk to our family members, friends, people at work even strangers but do we really communicate with them? Let’s see how communication is different than talking. Talking simply refers to speaking words and sentences, sometimes message is understood and sometimes not. Communication is one step further in the process it is the sharing of information between two or more people to reach a common understanding. Communication is a two-way process it needs a sender and a receive. The sender’s role is to speak clearly while the receiver’s role is to pay attention to the speaker. However quite often people focus more on what they want to say rather than listen to others. Communication is the basis of all relationship. We communicate with others for many reasons. For eg: when you can’t find your clothes you reach out to your parent, we also need to talk to others to share our joy and sorrow with others. At works we talk to our co-worker to share ideas exchange information and seek help from them. We communicate not just verbally but also nonverbally through our body language and facial expression. Another mode of communication is written which includes letters, emails, notes etc. To make sure we talk and write effectively and that we must follow the seven C’s of communication 1. Clear: when writing or speaking to someone be clear about your message. Think what your purpose is in communicating with another person, if you’re not sure then your audience won’t be either. 2. Concise: keep your message short and to the point. 3. Concrete: make sure your message is concrete and gives audience a clear picture of what you want to say. 4. Correct: correct communication is error free. Use language that is understood by others. 5. Coherent: coherent communication is logical it means that all points are connected to the main topic and follow the correct order. 6. Complete: your message should be complete after reading and listeningto your message, others should know what is to be done. 7. Courteous: use respectful and polite language at all time. There are many barriers to communication and these mat occur at ant stage in the process. The use of over complicated language is common barrier. They lead to misunderstanding. As Paul J. Meyer puts it “communication the human connection is the key to personal and career success”. Communication is a way of putting across one’s idea and opinions and listening to those of the others. People who understand the importance of communication develop healthier personal and professional relationship. Communication at personal level: communication is also extremely important at personal level. Individuals who resolve their issues and discuss their problems by communication with each other one is happy space. They express what they feel be it something good or bad. They are also open to listening to the point of view of other people to understand them better. This helps in clearing any kind of misunderstanding that to a whole lot of other problems. On the other hand people who avoid communication and resort to silence tend to complicate things they do not classify anything and often called grudges against others. Communication at professional level: communication is utmost importance in a professional setting. This is the reason why so much emphasis is given on assessing the candidate’s communication skills during job interview. A person who can communicate his point well has better clarity of concepts. On the other hand, somebody who is confused about the facts is likely to fumble while talking about the same. So, the communication skills are good basis of judging his/her knowledge and clarity of thoughts. A person with good communication skills is always confident and can handle clients better. Importance of effective communication: many people understand the importance of communication and want to communicate their points to other. However, they are unable to do so. This is because they lack good communication skills there are very few ways to communicate effectively 1. Listen patiently: healthy communication requires listening patiently as much as it requires putting one’s point across. In order to communicate effectively, you must first listen to what other person has to say. 2. Watch your body language: your body language speaks volume about you. It is essential to keep your body language warm and friendly rather than arrogant and haughty. 3. Watch your words: before you say something to someone make sure you know what you’re saying. At times out of anger or anxiousness, we say things we must not say. Remember, words once spoken cannot be taken back. It id thus suggested not to say something you might regret late Effective communication is essential for both individual and team success as it can help you reduce misunderstandings, develop strong relationships and establish yourself as an active team member. Learning to communicate effectively requires time and practice to master. It's important to understand what to say and how to say it so you can contribute to collaborative efforts in the workplace and help the organisation reach its objectives. In this article, we discuss the fundamentals of communication, why communication is important and how you can improve communication at work. requires time and practice to master. It's important to understand what to say and how to say it so you can contribute to collaborative the workplace and help the organisation reach its objectives efforts in. Increased collaboration and engagement Since most large organisations require people to work in teams, increased communication can enhance employee engagement and productivity. It can also help employees feel valued as key contributors to an organisation's future. They may then be more willing to increase their efforts towards making a difference in the company. This can lead to higher productivity, retention and customer loyalty. Communication can make employees aware of the technologies and experts within departments that they can rely on to ensure efficiency in their work. Teams can share ideas and rectify mistakes more easily in projects using team collaboration software, cloud-based filesharing systems and video and audio conferencing software, all of which provide new methods of communicating with others at work. Greater loyalty Increasing communication and treating your employees well can foster loyalty. When employees feel valued and important to the organisation, they may work longer for the company. This can strengthen the company and positively affect its goals. In addition, with their many years of experience in your company, increased knowledge of workplace operations and familiarity with the industry, employees are more likely to be able to effectively solve problems. Reduced churn The more experience a worker gains, the higher their chances of fitting into more influential positions. This is because they understand the company's objectives and plans. Effective communication can help you ensure employee loyalty and reduce the turnover of skilled and competent employees. This can also help reduce your recruitment and training costs. Fewer workplace conflicts One of the best ways to resolve conflicts in a workplace is by ensuring proper communication among employees. Limited communication can lead to hostile work environments. Ensure that your teams communicate regularly to prevent misunderstandings between managers and employees. This can include setting up talk sessions, listening carefully and being empathetic to others. Improved productivity Effective communication can also help employees understand their roles and perform their duties better, increasing productivity for the organisation. Employees may also prefer to seek guidance from a communicative leader. A manager's guidance can help save the team time and resources that members may normally require to complete a project, help employees feel comfortable carrying out their job duties and show the employees that they're a valuable part of the team. Increased morale Effective communication can also prevent productivity losses due to low morale. When teams are highly motivated, they can positively influence others to work harder and increase productivity. It's important to keep team members aware of their influence on the overall success of the business so they can take pride in their work and be more energetic in the workplace. Conclusion: communication is utmost importance. Jim Rohn once said “if you communicate you can get by, but if you communicate skillfully you can work miracles.” So it is essential to understand the importance of communication. However, it is also more essential to learn the art of effective communication to put across ones point well. It is important to vent out one’s thoughts and feelings to live a fuller and happier life. Communication is important in our day to day life because without it we cannot convey our thoughts, feelings and needs. Communication can be verbal or non-verbal.So, whether in work, in your dealing with life, or in your personal life; the importance of communication cannot be underestimated.