AHPDN01G: ADVANCED HOLISTICS PROFESSIONAL DEVELOPMENT
MODULE 2: ATTITUDE
2ND SEMESTER: S.Y. 2022 - 2023
LECTURER: Ms. Margered Danque
ATTITUDE
Attitude is defined as a stable set of tendencies of
opinion, interest or purpose involving expectancy
of a certain kind of experience and readiness with
an appropriate response. It is an evaluation
statement either favorable or unfavorable which
concerns objects, people, or events. It reflects
how you feel about something. To make it
simpler & specific, attitude is your way of looking
or a point of view at something and can be
defined as your mental state.
Components of Attitude
Attitude has three (3) components represented
by the ABC model of attitudes. This stands for
Affective, Behavioral, and Cognitive.
The affective component involves your feelings
or emotions about something. The behavioral
component is the way your attitude influences
how you behave, while cognitive involves your
beliefs and/or knowledge about an attitude.
For example:
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I like Ed Sheeran– affective component.
I will listen to Ed Sheeran’s songs –
behavioral component.
I believe Ed Sheeran is a great
singer/songwriter – cognitive component.
Attitude Formation
While attitudes are learned through the
years, there are some inherited
characteristics that may be acquired
through nature1 and/or nurture2. These
are some of the learned characteristics
that affect your attitude formation:
1. 1 Nature – biological/genetic
tendencies that impact a person’s
traits.
2. 2 Nurture – the influence of learning
and other influences from one’s
environment.
 Experiences: Your personal
experiences with people and
situations develop our attitude
towards such people and
situations.
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Perceptual biases: Perception
is the result of a complex
interaction of various senses
such as feelings, seeing,
hearing and so on and plays an
important part in our attitude
and behavioral formation.
Observation of the other
person’s attitude: When we
like someone, we try to
emulate that person’s
attitude.
Association: Our association
with the group we belong to
strongly influences our
attitude. Our close association
with a group would encourage
us to be consistent with the
attitude of the group.
Personality: Personality is a
set of traits and
characteristics, habit patterns
and conditioned responses to
certain stimuli that formulate
the impression that a person
makes upon others and this
impression is a function of
your attitude.
Importance of Attitude
Is attitude important?
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This is probably one of the questions you
may have in mind, especially in choosing
or landing a career in the future. While
your intellect may lead to a better future,
it is important to understand your own
attitude and see if you will be on the right
path.
Essentially, employees who have a
positive attitude will create a healthy
atmosphere in any organization. They will
also develop positive relations with team
members and subordinates, supervisors,
managers, and top management. Having a
positive attitude will have different
significant benefits for an individual in
many aspects. These are the aspects
related to the importance of attitude:
1. Career Success
- Performance is a parameter to
measure employees’ success in the
workplace. Performance leads to
success either through promotion or
increased compensation. The positive
attitude of an employee will help him
to think of ways to accomplish their
task in a well-defined manner.
2. Productivity
- An employee with a positive attitude
tends to take more interest and
responsibility and will provide better
work, which in turn will improve
productivity.
3. Leadership
- Managing a diverse workforce is a
crucial task for achieving the objective
of an organization. The positive
attitude demonstrated by leaders or
employees will result in proper
communication between the
subordinates which will lead to
efficient work.
4. Teamwork
- A positive attitude of employees helps
them to appreciate each other’s
competencies and work as a team to
achieve common objectives.
5. Decision Making
- An employee with a positive attitude
and mindset will help employees to
make better decisions, in an objective
manner. It will enable employees to
choose wisely and logically and avoid
them taking an unambiguous decision.
6. Motivation
- Motivation is an important factor for
efficient work. An employee with a
positive attitude will always be
mentally prepared to face any
obstacle in a job. The moment they
are successful in overcoming
obstacles, they are motivated to move
forward.
7. Interpersonal Relations
- Customers prefer to form a
relationship with someone who is
positive in nature. A positive attitude
helps in establishing valuable
customer loyalty.
8. Stress Management
- A positive attitude and thinking will
reduce the stress of an employee and
with reduced stress employee can
take a better decision and increase
their productivity which results,
employees, to enjoy better health and
take fewer sick leaves.
SUMMARY
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Attitude may have different qualities
which serve to identify why people react
in a certain way. This may be
characterized through the following:
o Attitude is tendencies of purpose,
interest, or opinion of the person
to assess some objects in a
favorable or an unfavorable
manner.
o Attitude is an evaluative
statement: either favorable or
unfavorable concerning the
objects, people, or events.
o Attitude influences human
behavior: A positive attitude
towards a thing will influence
human behavior towards the thing
favorably and vice-versa.
o Attitude has intensity: It refers to
the strength of the effective
component. For example, we may
dislike an individual, but the extent
of our disliking would determine
the intensity of our attitude
towards the person.