Marketing Maniac/ Marketing Madness/ Marketing Mafia/
Marketing Maestro
Round 1
In this round, participants must create a marketing-related meme that is funny, clever, and
relevant to the marketing world. The participants can use any meme generator tool available
online, such as Canva etc. They will then be required to share their memes with us and post it on
their Instagram feed with the hashtag #Marketing______Challenge,
Judging Criteria:
The entries will be judged based on humour, creativity, and relevance. (80%
component), rest 20 % will be based on number of likes and comments each team gets.
(1 like =1 point, 1 comment = 2 points)
Either keep the account as public or create a new account for the competition.
Round 2
In this round, participants will be given a set of images related to marketing. They will have to
develop a creative caption that is relevant to the image. The participants will be required to share
their entries with us.
Final Round
In this round, participants must create a short video promoting their favourite brand or even
promoting the society. The video should be creative, visually appealing, and informative. The
participants can use any format for the video, such as a boomerang, reel, or IGTV. The video
should not exceed 1 minute.
Judging Criteria: The entries will be judged based on Creativity, relevance, Quality, and
extra effort taken.
The team with the most creative and relevant entry that can get the most likes and
comments on the post will win and get a certificate and cool goodies.
Rules and Guidelines :
1. Participants can choose any company/ startup they like
2. The meme can be submitted in any format such as jpeg, png, pdf, etc
3. The participants should not use any inappropriate words
4. Demeaning any competitive company/ brand in the meme would not be
allowed.
Marketing Maniac/ Marketing Madness/ Marketing
Mafia/ Marketing Maestro
Online Quiz Round
Gear up for a 20-minute quiz, testing your knowledge in Marketing. Put your best foot forward as
the number of correct answers and speed is the name of the game.
Round 2
The participants are supposed to upload video entries containing original marketing strategies of
the chosen company.
Round 3
Participants will take part in GDs where they will be judged by a panel of illustrious judges on
various parameters such as originality, execution and more.
IN DETAIL:
Round 1
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A Google Form will be circulated on participants’ registered email ids/ whatsapp
The Google Form will contain a Google Drive link where the participants ought to upload
their video entries
Requisites for the video:
o Participants should choose a company (large scale/small scale) of their choice
and suggest marketing strategies
o
o
The video should be at most a minute-long
The video shall conclude with the participants’ names
Round 2
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The shortlisted participants will be added to the WhatsApp group and will be informed
further through the same
The shortlisted participants will be divided into groups for group discussions
They will be given a company on the spot and asked to come about with an original
marketing strategy
The proposed strategy should cover all aspects such as targeted audience, budget, and
a thorough execution plan
Copying a pre-existing idea will lead to point reduction
Once a participant puts forth an idea, the others are allowed to contradict, crossquestion, and thus put forth their own opinions
*Suggested venue for the event: Seminar hall