Use point form to cover the following in one page!
1)
2)
3)
4)
5)
6)
The Main management question (only ONE and needs to be expressed as a question)
Analysis of the situation (qualitative/quantitative)
Alternatives (distinct options that answer the management question)
Decision Criteria (to be used to evaluate the alternatives and recommend one)
Alternative recommended and why
Action plan (to implement the alternative recommended)
1. How does Uber face issues with regulatory issues, driver classification, and competition from
other ride-hailing companies?
2. The issues were analyzed through various methods including data analysis, and interviews with
Uber executives, higher management, and stakeholders. This allows them to get different
opinions from different points of view.
3. Uber could maintain a good relationship with their drivers by offering better pay or incentives.
They also could provide more training and support for their drivers. Other alternatives are to open
to new services like food delivery. Uber can offer unique different features such as loyalty
programs for customers.
4. Uber decided to bring new safety features and policies for their drivers and riders' safety. Uber
also reduced prices by introducing upfront pricing to show transparency and affordability. Uber
also improves relationships with their drivers by introducing reward programs.
5. Uber can focus on profitability and cost-cutting by reducing drivers' incentives or increasing fare
prices. And bring new policies regarding the safety of riders and drivers.
6. Uber also can make partnerships or collaborations with other companies to expand the business.
They also can invest in research and development to improve the services. Uber also needs to
improve their reputation and public image through marketing and public relations efforts.
Class Notes