10 Reasons People Buy
When I learned this, it changed my life
It gave me pegs on which to hang reasons for people to buy
Most people only give prospects ONE reason to buy now
- This list gave me a one-two-three-four punch and more in my copy
• To Make Money
• To Save Money
• To Save Time
• To Avoid Effort
• To Escape Pain (Physical / Mental)
• To Get More Comfort
• To Achieve Greater Cleanliness / Hygiene
• To Attain Fuller Health
• To Gain Praise / Feel More Loved
• To Be Popular / Increase Social Status
C O P Y W R I T I N G S E C R E T S M A S T E RC L A S S
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