Uploaded by Tucker Blair

$100M Journal

advertisement
Copyr
i
ght© 2023byAl
exHor
moz
i
Al
lr
i
ght
sr
eser
ved.
Nopar
toft
hi
spubl
i
cat
i
onmayber
epr
oduced,
di
st
r
i
but
ed,
ort
r
ansmi
t
t
edi
n
anyf
or
m orbyanymeans,
i
ncl
udi
ngphot
ocopyi
ng,
r
ecor
di
ng,
orot
herel
ect
r
oni
cormechani
cal
met
hods,
wi
t
houtt
hepr
i
orwr
i
t
t
enper
mi
ssi
onoft
hepubl
i
sher
,
ex
cepti
nt
hecaseofbr
i
ef
quest
i
onsembodi
edi
ncr
i
t
i
calr
evi
ewsandcer
t
ai
not
hernoncommer
ci
alusesper
mi
t
t
edby
copyr
i
ghtl
aw.
Forper
mi
ssi
onr
equest
s,
wr
i
t
et
ot
hepubl
i
sheratt
headdr
essbel
ow.
Acqui
si
t
i
on.
com
771
0NFM 620,
Bui
l
di
ng1
3C,
Sui
t
e1
00,
Aust
i
n,
Tex
as78726
1-'P& Att.1
Ac.c.oM'�AN'f •tJGt V ,oeo �e'21E�
TM15 Jo1Ae.1JAI.
To C14 •OE 'lolA.
DEAR
READER
DON'T JUDGE ME FOR MY
MY 1 GOOD ONE BECAUSE
100 BAD IDEAS JUDGE ME FOR
IT'S THE ONLY ONE THAT MATTERS
INSIDE
ENCLOSED
LOOM
JOURNAL FOR BOTH
PLEASE FIND
MY PRIVATE
AND
OFFERS
LOOM LEADS THESE BOOKS
HAVE CONSUMED A LOT OF MY TIME B
EFFORT OVER THE PAST FEW YEARS I
CURATED
MY
ONLY
THE
MOST
LEGIBLE
OF
IN
NOTES
AND
I GROUPED THEM
A WAY THAT MADE SOME SENSE OF
THE CONCEPT EVOLUTION
AS YOU LOOK
THROUGH THESE NOTES YOU WILL
SEE ME WRESTLE
WITH
IDEAS
IN
FRONT OF YOUR EYES YOU'LL
SEE HOW THEY EVOLVED AND MAYBE
GET A DEEPER
UNDERSTANDING AS
A RESULT YOU'LL ALSO SEE
SOME
IDEAS I CUT FROM THE BOOKS BUT
STILL HOLD MERRIT IN THEIR OWN
RIGHT I HOPE YOU ENJOY BOTH
THESE NOTES AND THE BOOKS AS
MAKING
ENJOYED
MUCH AS I
THEM FOR YOU
YOUR
BIGGEST
ALEX
PS
YOU
CANNOT
FAN
HORMOZI
LOSE
IF YOU DO NOT QUIT
\�%LE of- Lt) N't"E M "r:>
100
M
OFFERS
JOURNAL
BY
ALEX
HOR
MOZI
f,e,,�ee ���
e
Th
F
•
�
0
1
-r
EV6'-''-'
�
N
�
t-->
Co
F
fA� o
GRAND SLAM OFFER
Mta
Mtv
I on I
GUARANTEE
FREE
s
put
I
IIE
EH
p
PROBLEMS
754T
p
KEEFE
ÉÉ
MONETIZATION
PAIN
PurgIIIG
EFFETE
GROWING
I
tent
AGEE.IT
HowTo PRINTMoney
towToMAKEPROFITABLEOFFERS
towToAcquireCustomers At A Profit
ii
ii
5
s
i
Survey
4 SALES In
3 COMPETITORS
ALAN W NO COACHING
COACHING W No
ALAN
Confirmation Remora
SALES DATA
GAL
PRODUCT ROADMAP
TOOLS
SECTION I
DAI
100
CLIENT FINANCED
DAI DIS DEY
100 doo doo
SECTION II
Antena
317 7
I Ito É
Ee
Ee Ee Ee
Ee
FIND
ACQUISITION
SECTION III
Promotions
GEy
HÉ
gto
w
37th
Disygydd
mug
PREMISED
tooooo
Ee Ee
ULTIMATE MONETIZATION STRUCTURE
n'ftp.EE
I
Ere
ÉÉ
OFFERS
É I IQ
É
ÉÉÉÉÉ
t.it8335
AHA
SECTION IT
PIMEDIA
tI
G
NEW CLIENT SOURCE
EAEDMEDIA
OWNED MEDIA
IIE
Get
DINERS
É
E
CENTREFERRAI
SECTION O
SECTION I
START
CLIENT
FINANCED
DAI
DAI DIS DEY
FEI
FEI
it
HERE
Ere
EE EE
j
Ere
Ere
Ere
is
is
Remedia
111111,11
ACQUISITION
s
outbound
p.gg
tooooo
i
1
Igs
tBDF
ATTENTION
PROMOTE
LIQUIDATE MAXIMIZE
III
STABILIZE
CLIENT
SECTION I
DAI
100
JK
HERE
START
SECTION O
ACQUISITION
FINANCED
DAI DIS DEY
100 doo doo
317 7
EE Ee Ee
EE
507
Ere
Ere
Z PROMOTIONS
ownetmen­
É EIYea.N­ET
É
Ere
55 1ÉÉÉ
SECTION III
G NEW CLIENT SOURCES
Enema
15
Ere
SECTION II
PALMEDIA
55
FR
Ein
73
GE
Ej
gtfo
OBEIDI
117Éj F i.EE
Meighan
Yothu
SECTION IV ULTIMATE MONETIZATION STRUCTURE
ATTENTION
EE
it
PROMOTE
LIQUIDATE MAXIMIZE
omomi
Est uppity
881.0ft
1
STABILIZE
SECTION I
DAI
100
CLIENT FINANCED
DAI DIS DEY
100 doo doo
SECTION II
Antena
317 7
Ee Ee Ee
Ee
FIND
ACQUISITION
OFFERS
SECTION III
Promotions
toga
ftp.DID
Diosdado
tMB_l
Maims
tombs
Ee
Ere
ÉÉ
Ee Ee
ULTIMATE MONETIZATION STRUCTURE
n'ftp.EE
It
I Ito É
É I IM
ÉÉÉÉÉÉÉ
t.it8335
FHA
SECTION IT
PIMEDIA
tI
G
NEW CLIENT SOURCE
EAEDMEDIA
OWNED MEDIA
IIE
OUTBID
DINERS
Éi
Ei.IE
CENTREFERRAI
SECTION I
DAI
100
Ee
N
FENCE
CLIENT FINANCED
DAI DIS DEY
100 doo doo
317 7
Ee Ee Ee
Emote
ii io.o
New CLIENT Sources
Pamela
ÉE
IIIII
Ee
Ere
1
E
PROMOTIONS
too
i3
i.IT
DisgaSu
month
Meigs
Ég
up
ÉÉ
ÉÉÉÉ
9
upset
ÉÉ
Ee Ee
7
d
outbound
ÉTIFIE
i
I Isf É
jt
W FREE BDISCOUNT
OFFERS
it
ACQUISITION
new
ConIfa
7
i
yD
7
SECTION I
GRAND
Bonus
AFTER
I
town
OFFER
Bonus
29
28
Fei
NEW CLIENT SOURCES
Bix
III THE ÉÉ
Partners
É
SECTION
I
i
RESELL
Et
DggDIIt
II
Moist
RAINMAKING
788
8
SECTION VII
SECTION
UPFRONT CASH
É
Fei
SECTION
ACQUIRE
i
51 5
FFEFFIY.MY
MY
EEEMEDIA
1
SECTION
PROMOTION
SECTION II
G
CFA
IT
SLAM
Bonus
I LEFT
SECTION I
Egg
SECTION VIT
ADVANCED LEAD GEN
I iii
ioooo
I
SECTION
7
aces
411
j
SECTION
gym
g
BEFORE
PROBLEMS
SOLUTIONS
BUNDLE
im
54533
I
F
If p
a
n
naive
two
SECTIONI EXECUTION
pigs
pigged
piano
i
Bonus
AFTER
to
Eid
ENHANCING
II
s é
I
LEFT
at
qq.ws
Bonus
t
g
29
Bonus
Q�1�1NAl­
�f'rC-� OF
D�eit
'rS
N
E
N
Po
M
o
G
31
FEGte
g.gg
10,000
CURRENT
SERVICE
Eiti
2
3
SUPERIOR
OFFER
PREFRAME
AUTHORITY
Social Proof
Price ANCHOR
SPLINTER STACK
PRODUCTS
FIFA IF
Soup
5 4
99
2
FEE
Out
1 Done
BACK GUARANTEE
PROGRAM
2000
FREE
TODAY
WHEN You BECOME
A
MEMBER
7
SAME SERVICE FOR
LESS BUT LONGER
I BONUSES
SERVICES
NEXT LOGICAL NEED
SCARCITY
X
LEFTYSPOTS
of UNITS
URGENCY
AVAILABILITY
X
By
RELATES
DOUBLE YOUR MONEY
GET Our
st
To
DATE
Time
CRAZY GUARANTEE
FOR CONTINUITY
GIVE HIGH
VALUE PRODUCT SERVICE
AS
FREE BRIBE TO
ENTER CONT
For Continuity Down see Your
UPSELL
f'1t. �,- Vtz.At=T
OF T�e,
\JA\.IAE
��u Pt'i\01\J
WHAT You PAY
PRICE
WHATYaG
VAUUE
EQ
VALUE
f
pact
and
DREAM
of
ACH
Etta
Time
B
oh
SACRIFICE
I
VALUEEQUATII
O
I
DREAM
Outcome
PERCEIVED
X
LIKELIHOOD OF
ACHIEVEMENT
EE
TIME
Decay
X
EFFORT B
SACRIFICE
VALUE
He s:r U)tJUPr
()f -r" E
P21CE, fo VA1-u£
D•>��EPf'NC.,'j
VacattttYonsitan
Price
I
customer
t
SURPLUS
Business
J
Surplus
t
Profit
COST
with
A
PRICE
Short
TERM
VALUE
it
Cost
IN
EG
CUST
EXP
PRICE
VALUE
DISCREPANCY
TO
Path
PRICE
SMH
T
Point
of
CANCELLATION
f,tt�'r 'DIZAFr
OF Tt\E··
V 1c.1 GIA�
\IS. \JIC TU.O\A.�
C-'ltlE OF-
�e,u
Virtuous v Vicious
PREI
Cycre
HFÉÉasE
DECREASE
DECREASE
INCREASE
DECREASE
ÉmÉÉÉÉÉnt
PERCEIVED VALUE
RESULTS
DEMANDINGNESS
REVENUE FOR
Y.ÉÉÉe
DECREASE
DECREASE
DECREASE
DECREASE
Bet
INCREASE
INCREASE
INCREASE
DECREASE
FULFILMENT PER CUSTOMER
HELIAS
INCREASE
EÉÉ
PERCEIVED VALUE OF SELF
INCREASE
PERCEPTION OF IMPACT
RESULTS INCREASE
SERVICE LEVEL
SALESTEAM CONVICTION
INCREASE
INCREASE
f,tt�'f
IZAF<
OF 'Tt\E-.
SALf� ro ,:::CA1.F 1<,ME"'r
LotJ,-1 tJIA IA I'll
TERMS
DURATION WHEN THEY PAY BONUSES
DISCOUNTS
ACTIONS REQUIRED
GUARANTEES
How LONG
WHEN THEY PAY
WHAT THEY GET
HOW THEY KNOW THEY LL GET IT
INCENTIVE TO ACT TODAY BONUSES B DISCOUNTS
WHAT THEY HAVE To Do
T
Easy To SELL
HARD
TO
FULFILL
HARD
EASY
TO
TO
FULFILL
SEL
f,tz.!.1' OtzAF(
OF Tt\E:
6 �•E�
'lo
C (2.EAIE \(au�
C':,ttAtJO S.t.AtJ\
6fFClt
DREAM
OUTCOME
PROBLEMS
OBSTACLES
FEB
As
SOLUTIONS
x
MAXIMIZE
PROFIT VALUE
FINAL HIGH VALUE HIGH PROFIT
OFFER
My
VALUE I COST X
IÉÉÉ
r
D
as
STACK
T VALUE I Cost
T VALUE T COST
A VALUE I COST
a value a cost
T VALUE I COST
T VALUE T COST
f,tz. �1' 'DIZAF(S
OF Tt\E:
N\ A<;, I l 1-\ EAOll tJE
Fot�IAL.f\
OFFER HEADLINE FORMULA
OFFER
NHANEER t
DURATION
EYEEET
EAD
POWER
WORD
PODER
WEEKS
of
Hours
of
Months
OF ATTEMPTS
Back
IF
ODEEIMET
TIME
Duration
HIDES
of
KIMI G
IS
Dress
SKINNY Jeans
AUTOPILOT
PACKED GYM
PASSIVE
JEEFEED
Prop
RECURRING
P
ÉIÉÉ
Transformation
INTENSIVE
ACCELERATOR
BLUEPRINT
BOOTCAMP
PROJECT
INCUBATOR
SHRED
LAUNCH A SHORTCUT
BLAST
MIRACLE
ROADMAP
DETOX
SUNDOWN
CRUSHER
ENHANCER
FREE
87
GIVEAWAY
AVATAR CALL
ExampII
FREE
28
OFF
FLASH SALE
HOLIDAY
LOCAL AREA
SEASONAL
OUT
NOTE You DO
ZI
GUARANTEE
NE
DAY DETOX
NEED EVERY PIECE THIS IS A FRAMEWORK
87
OFF FIRST 2 MONTHS
DAY BIKINI
BLUEPRINT
7 FF 6 WEEK PROFIT PROJECT
SUMMER 6 WK TONED STOMACH MIRACLE
21 DAY NEW CLIENT SHORTCUT
SOUTHAUSTIN SKINNY JEANS PROJECT 7 6 PACK SHORTCUT
NAMING
NUMBER
WHO
AVATAR
WHAT
WHERE
MISSION
WHEN
WHY
How
HOW LONG
EXPIRATION
REASON
HOW MUCH
Boo
YAY
How I DID EA
Vio
El
SOMETHING DIFFERENT
using
M
A
G
1
CHEADLINEFORMULA­MAGNET
MAKE A MAGNETIC REASON
AVATAR
GOAL
ANNOUNCE THE AVATAR
T
GIVE THEM
INTERVAL
INDICATE
CONTAINER
COMPLETE
NAMING WORD
AVATAR
MISSION
A
A GOAL
TIME
INTERVAL
WORD
WITH A CONTAINER
MAGNETIC
AVATAR
GOAL
EXPIRATION
REASON
INTERVAL
CONTAINERIZE
TIME
REASON
OUTCOME
AVATAR
PACKAGE
WHO
WHAT
WHEN
WHY
How
WHERE
M
A
G
1
CHEADLINEFORMULA­MAGNET
MAKE A MAGNETIC REASON
AVATAR
GOAL
ANNOUNCE THE AVATAR
T
GIVE THEM
INTERVAL
INDICATE
CONTAINER
COMPLETE
A
A GOAL
TIME
INTERVAL
WORD
WITH A CONTAINER
MAGNETIC
AVATAR
GOAL
INTERVAL
CONTAINERIZE
GIFT WRAPPING
ORIGINAL OFFER
B
VALUE BUNDLE
AN
OFFER
FALL 6 WK
c
Spin 6 28 DAY
BLUEPRINT
Lynge
00
MAGICAL
Offer
inacicai
IEEE
7
g
8
qq.gggt
OFFER
3
SAMEBUNDLEPFFERENTWRAPPERT
,tt�'r IZAFf
Of 'it\E:
G 14 "«.A tJ -re ec:_.
l�EC,tc-u�-r
GUARANTEES
WE
WORTH
ER EEIIIÉ
GOI
t.ptf
W
IF You DONT ACHIEVE X
RITE
REFUND
SERVICI
DOUBLE
HALFBACK
Y TIME
IN
RETURN ADSPEND
GIVE You ANOTHER Y PERIOD
WORK W YOU PERSONALLY WORK
W
You 1 1
éi
WILL
WE
DOPAYFOR COMPETITOR'S PROGRAM
KEEP WORKING W Yan FOR
FREEUNTIL You Do
RSERVICT
pg
OPTIONAL ADDCONTINGENCIES
FREE
UNTIL
2x WHAT PAID FOR
You Do FREE OF CHARGE
GIVE You OUR PAYMENT PLUS WHATEVER
WE SPENT
HOTEL t AIRFARE
Your HOTEL
AIRFARE
PHONE
PAY You FOR Your TIME FOR
CALL IF CALLNOT VALUABLE WE
EARLIER
Fest
WILL
PAY
WE WILL LET
You OUT OF YALE CONTRACT FREE OF CHARGE
A new
II
cent
at
first 14 Days
WE WILL PAY FOR YOUR AD SPEND UNTIL You Do
PLAYEDZNDPAYMENT I WONT BILL
You AGAIN UNTIL AFTER You MAKE YOUR FIRST
D FORMANCE ONLY PAY ME XX PER PERSON WHO WALKS IN
Your DOOR IF NO ONE Shows You Don T PAY
HOW TO CREATE AN ATTRACTIVE GUARANTEE
SALE
WeimaTESMOSTPFPCEP
AND REVERSE THEM
RESENT
THINK OF THEIR TIME EMOTION
THE MORE SPECIFIC
IT IS
THE MORE
IT
IN TH
B OUTSIDECOSTS
WILL STANDOUT
f,tt 5-1' 'DIZAF(
Of Tt\E:
s�,t=-r,�6
b\APPL'I: 0EMAN1'
(14ttuE
pythYBDenan
cura
Curve
ÉtiiteenEE.IE
Eman
NITS
FIFE Ee
sum
I
TIE
UNITS
og are
PRICE
0
A PRICE
5000
2000
PRICE
DEMAND UNITS
qq
2
Eff
h
500
At
Eman
SCENARIO TWO
2
3
5
5
10
SCENARIO One
7
UNITS
HIGHEST
POTENTIAL
suet
L PRICE of
PRICE
Unit
s
I
1 UNIT
A PRICE
DEMAND UNITS
5000
2000
500
A PRICE
2000
g
2
0 qfq
qq.EE
10,000
SCENARIO Two
2
EIiii p iiib
I
sw
WANT TO Buy
NEXT TIME
DEMAND UNITS
ygq
7
3
5
5
5000
SCENARIO ONE
2
pÉÉÉÉÉiÉi
10
zero wit
WANT to Buy Next
TIME
G>
M
1
�
u
�,e,
C>�-r-' THE
TABL€ oF
S
'rN
-r-E
1\1
----
(DRAWINGS BELOW)
START HERE
GEN
DEFINE MEDIA LEAD
TYPES PROBLEM BOOK SOLVES
RECAP OFFER TRAFFIC
LEADSTAGES ACTIVITYSTAGES
SECTION I
LEADS CONTENT PROMOTION 3 CONTAU
TO DISCUSS THE
EVERYTHING WE USE
SUBJECT IS WRONG
DEFINE THE TARGET
MARKET DEEPER UP Down ADJ BROAD
VENDORS AFFILIATES
TARGET CUSTOMERS EMPLOYEES
MULTIPLE OFFERS MULTIPLE PIPELINES
WHERE WHEN ARETHEY
SECTION II
ONE PLATFORM FIRST
WHICH TO START WITH
AIN US INTERRUPTION
MEDIA CONTENTDEFINITION TYPESOF MEDIA
ÉÉ
WHAT THE
section
AUDIENCES
DEFINE MY US OTHERS
I S
DICE STORY GC
SECTION II
10x STORY
FILTERS
B
VALUEUS INTERRUPTION
sina.rs
FLYER STORY
SCALE
EMPLOYEES VENDORS CUSTOMERS
COST OPERATIONAL DRAG RELIABILITY
WHO
SELF
PERSON METHOD PLATFORM OFFER
ORDER OF VARIABLES
MORE NEW BETTER CHEAPER MEDIA
SECTION E
B2B
LEVERAGE
BTC B2B 2C B2 B2B
SECTION VI
EXECUTION
22
MINE
1
o
OTHERS
L
1
a
START
NO MATTER HOW ELEGANTYOURTHEORY
IF THEEVIDENCEDISPROVES IT IT IS WRONG
HERE
IF You CANNOT EXPLAIN IT IN SIMPLE
it
terms you Do Not UNDERSTAND
ax'll ÉÉÉÉsuÉÉJisÉE
DEF
RICHARDFEYNMAN
MED B LEAD
SECTION I
RICHARD FEYNMAN
steps
um
REDEFINE TRANSACTION
CUSTOMERS PARTNERS EMPLOYEES
PE
Story
IMAGES
STAKEHOLDERS
AFFILIATES INFLUENCE
VALUE ADD RESELLERS
see
D S ACRONYM
L E A
WHO WHY
DEFINE THE TARGET
HIRE SELL OPP
MULTIPLE OFFERS MULTIPLE PIPELINES
SUB
SECTION I
WHERE WHEN ARE THEY I FILTER
MEDIUM MEDIA CHANNELS VALUE AIN
STORY
WHERE VALUE GOESAFFLOWS
TREATE
IMAGES HUMAN SENSES
SECTION III
4
GIVE
WHAT
HowLONG
I CH
I AVATAR
I OFFER
SIZE OFMEDIA FALLACY
4 ACTIVITIES
ASK
ACTIVITIES
How How Much
OR INTERRUPT IT
VALUE
IN TERR
B
VOLUME
RULE OF
100
SKILL
X
TIME
JOHN WAITE
PERSON METHOD PLATFORM OFFER
SECTION IV
COST
P
EVALUATE
OPER DRAG RELIABILITY
SCALE
Outcome YIN
SECTION I
MORE
IMPROVE
SCALE
EXPAND
2
Re Eu
MARKET
DEEPER UP DOWN ADJ BROAD
NEW BETTER CHEAPER
MEDIA
0
a
LEVERAGED ACQ
SECTION II
B2B BZC2C BZB2B B2B2C
BC
TIME
EXECUTION
MONEY OPM OPT
SEQ OF PAIN
NEXT CHANNEL LEVELS OF COMPLEXITY
WHO IS DOING IT
DICE STORY
WHAT
COMP
is
WHEN ARE THEY DOING
ASK
GIVE
ATTRACT ANN
y
I
INTERRUPT ATTN
I
I
l
1
IT
1
o
I
o
4
d
É
CONCENTRATION
CE VALUE
How
MANY
APPLIES
TO
CORRELATED
INVERSELY
OFTEN
I
CONTENT ON MEDIA
USE PLATFORM TO CHANNEL
I USE STAGE TO PRESENT PITCH USING VOICE B
WHITEBOARD
I USE FACEBOOK TO DM
MESSAGES USING TEXT
1 CHANNEL CONTENT USING MEDIUM
ON PLATFORM
THE PHONE
I SAY MY DITCH USING MY VOICE ON
PRESENT MY PITCH USING SLIDES VISUALS TEXT VOICE
I
ON
200M
I
DELIVER CONTENT USING
I
SPEAK
MEDIA
PLATFORM
ON
VOICE BBODY ON STAGE
MY SPEECH
US MESSAGES
CONTENT US PROMOTION
PROMOTIONAL
ARE OUTBOUND MESSAGES ACTIVITY
TO
PROMOTIONS
PROMOTE US
CONTENT THAT
I PROMOTE BY MAKING
You
N
PROMOTION
X
PROMOTIONS
OFFER
X
MEDIUM
A
PLATFORM
LEILA SAYS WE'RE
TERRIFIED
HOG WHY
S
FUCKED
MCVIE THEATER
PROCESSING
EXPLI FEELING
30 DAYS LIGHT
RECAP OF LOSING
OF
TALL
Now
I'M TERRIFIED
FEELING
BER
HERE'S WHY
GRC
NOW
TELLING Lay
TELLING SHAME
READ
FAILURE
WE'LL FIGURE OUT
POSITIVE
LOST MONEY
LEAVE ME
WORKED out
150K
FEELING
GIRL
IDK FIGURE
LOK
LICENSING
Fiennes
Y
VISUAL
AUDIO
1
TO GROUP
TACTILE
PAY BEFORE
PAT UPON SALE
1 TO MANY
CALL SMS DM
OPOST CONTENT
ODAY
CONTENT
TIME EFFORT
OPM OPT
I ÉTM
FETISH
TEXT
MEDIA
IMAGES
PRE FILTER
GRAPHICS
AUDIO
LOCATION
STEPS
COST
Sale
PERMISSIONED
TIME
INTENTIONAL
MEDIA
MAFFETT
Pay MORE
NEW
BUSINESS
EMPLOYEES
CUSTOMERS
VENDORS
AFFILIATES
Was.GE
LEADI
OFFER ATTN
Inputs
Mact
LUBI
STEP
AUDIENLEWARTH GROWING
INTERRUPTION
IIE
PLATFORMS
New Cut
OuLÉ
OLD Cust
TENTACLES
MORE FREQUENCY EARN ACCESS
ACCESS
MORE UNIQUES OWN
MOREIMPRESSION
Puttford
I I
1
I
I
MASS
1 Gp
MIIIIIIAT
POST
COLD REACH
MESSAGES
ADVERTISEMNTS
INTENT SEARCH
CONTENT
REACH AD
OUTREACH
1 I
1 MANY
I
1 1
CONTENT
ADVERTISE
NET
8
TOLD
DISCOVER TOLD
OB ADS
MANY
SEARCH 1
Age
LOOK ASK SEARC
wne
Post
HOW PEOPLE
FIND THINGS
CUSTOMERS
OUT
INTENT
PEACH
ATTRACT
BROADCAST
ADV
E's
TARGET
CUSTEMER EMPLOYEE VENDOR
WHO
WHAT
FI
WHERE
CHANNEL
WHEN
How
How
I I
l
Man
a
MUCH
HOW LONG
OF
Wino
PROCESS B
METRICS
QUANTITY
Duration
MANY
PLATFORM
SEASON TRIGGER TIME
Day
I
ATE
DAY
WHEN WILL PERSON
Do It
3 WAYSTOGETNELLEADI
THE E KEY STAKEHOLDERS
BUSINESS
ITO I
CUSTOMERS
EMPLOYEES
AFFILIATES
LOW TRUSTS HIGH
TRUST
VENDORS
OUTREACH
MEDIUM
SPEED
BETTER PRE FILTER
MIRE T
MANY To I
EILEEN SLOW SPEED
NIIIcI.I
OBBETERipIEIEM
MIRE P
OR
MANY BROADCAST FAST SPEED
BETTER PRE FILTER
More P
I
to
TARGETING
G
STEPS
TO
STAKEHOLDER
METHOD
STRATEGY
PROCESS 31
TIMING
METRICS
WHO
CHANNEL
NEW
OR
STAKEHOLDER
Ig IIE L
LEADS
CHANNEL
INCENTIVE
SEASON DEFEE
TIME OF DAY
WHAT WHERE HOW WHEN
WHY HOWMICH
LEADFLOW
Eff
IO
IT
x
Pressure
DESIRED
É
stuff
ÉÉ ÉÉ
PAID
99 9 9
EARNED
ÉÉ ÉÉ
outbound
É É E
É É É AFF
REFERRALS
É
É
É
É
FILTERS
1
DESIRED
OWNED
ATENTION
1
I
STUFF
i
r
e
PRESSURE
LEADDISTILLATIONPROCET
4
fi stIiI
Pressure
I
I
AVATAR
WHO
G METHODS
WHAT
PLATFORM MEDIUM
Pic
MEDIUM
WHEN TIME OF DAY Yr
SEGMENTATION
WHY
WHERE
SOURCE SELECTION
Post ACTION PROCESS
LIMITING BELIEFS
How
STORIES THEY
PRESSURE
PROLES
Post ACTION
BREAKDOWN
TELL
HAVE
WHAT MUST THEY
ELIGIBILITY
ASPIRATIONS
DREAMS
INCOME SINGLE
GENDER LOCATION
GOALS
B
DEMOGRAPHICS AGE
STATUS SEASON TITLE PROFESSION
t
MORE
É
BEITER
CHEAPER
PRESSURE
TRAFFI
x
PERSUASION
É
INTRO
OUTLINE
MEDIUM
SYSTEM
EQUATION
WHERE
WHEN
BOOK
LEADS
WHO
6
INTRO
Syst
WHO
METHODS
RAT
PEOPLE
PRESSURE
FREE DEC
LEVERAGE
EXECUTION
STORY
METHOD
FILTERING
How
D SPEND
MORE
D NEW CH
BETTER
3
WHERE WHEN
PRICE PT
PROCESS BREAKDOWN
MORE
CH
TFRICTION
EX
MEDIUM
D ADD
2
2
NEW CH
BETTER PERSUASION
REMOVE STEPS QUALIFICATIONS
PERSUASION
PRIMARY ACTION
SPEND
POST
COMM
Comm
Comm
DELIVER ASK
41
RAW
REFINED
FILTERED
AIN
PROJET
FINAL
PROCESS
Product
G
NURTURE
QUAL
EXCLUSION
LEAD
NOT CREATION
INCLUSION
WHERE'S WALDO
AVATAR
ATTENTION
PRÉEYEMETERS
HEIST
Pressure
LEAD
FLOW
MORE
DIFFERENT
BETTER
CHEAPER
LEAD
FREE
ATTENTION
X
Filters
PRESSURE
in
ij
FLOW
É EEE
FISH
GOLD PANNING
DIAMOND MINING
WHAT FISH
WHERE ARETHEY MOST
CONCENTRATED
FILTER
BAIT
REEL IN PROCESS
PRESSURE
PUMP
REFINE
STREAMS
OF ATTN
MÉÉT
I PAID
EARNED
3 OWNED
74
15 AFFILIATES
OUTBOUND
16 REFERRALS
AIN
IEEE
Taa
QUALIFIED
LEAD
FEE
I
REFINING
a
e
E
T
PRE FILTERED
EYEBALLS
PERSUASION
Pump
IEMMA
A
QUALIFIED LEADS
Section I
SECTION II
SELECT
TARGET
P
PRE FILTRATION PROCESS
PINEDA
I
SECTION
PLATFORMS
EIEMEDIA
IN
III
THE
OUTBID
section
R
E
S
OWNED MEDIA
ÉÉ Y
s
u
DINERS
R
E
CuentREFerraI
É iqjEIEYE
PEOPLE
REFINEMENT
It
IT
e
QUALIFIED
SECTION
TURNING
MORE VETETELET FEWER
IN
ÉÉÉ
É
e
SECTION
I
PRESSURE
VALVE
I
How WE
GOT HERE
PRE FILTRATION PROCESS
SECTION
I
PINEDA
PLATFORMS
IN
ENEMEDIA
THE ÉÉIF
OUTBID
SECTION
DINERS
E E
qq.ie
PEOPLE
VOLUME
MÉGM
MULTIPLIERS
SECTION
TURNING
IT
VI
OI
OWNED MEDIA
ÉÉ
É
CuentREFerraI
IÉÉÉ
REFINEMENT
t
I
SECTION
P
QUALIFIED
t.IE
R
E
E
R
E
SECTION II
GsectionI
SELECT
TARGET
PRE FILTRATION PROCESS
PINEDA
I
SECTION
PLATFORMS
ENEMEDIA
IN
ÉIF
THE
OUTBID
section
DINERS
É
PEOPLE
P
R
E
S
OWNED MEDIA
ÉÉ
É
g
R
E
CuentREFerraI
j.EE E
REFINEMENT
A
QUALIFIED
SECTION
TURNING
IT
MÉEPIFEWER
IN
ÉÉÉ
É
SECTION
I
PRESSURE
VALVE
0
STARTTHEREEE
I.GE
J
É
II
III EtEETEEDIDS
LEADS
I
11
SOLUTION
PROBLEM
UNPDEErsstt nob
MAGNETS
ADVERTISING
TIREETMAEELEEDADS
CORE FOUR
III
MORE BETTER NEW
ÉÉÉ's
a
a
I
I
EGETEERPPLETTLETELELP
FOUR LEAD TYPES
I
INNAANVUUT HFE.ec
DM
Egitto
STEP
STEP
STEP
CUSTOMERS AFFILIATES
STEP
LEARN L
EMPLOYEES AGENCIES
3
4
5
O
LOSE
WE
2
7
O
�IG\Al:\N�
T�f
\\
01Af'
ott-E Fo"'�''
MEDIA MATRIX
K
LENGTH
SHORT
WÉÉIp
WATCH
LISTEN
Messages
REELL
SOUNDBITE
MEDIUM
Articles
CUP
SHOW
71
LONG
Book
MOVIE
CONCERT
YIN
AVATAR MEDIUM
PLATFORM
MAXIMIZE LEVERAGE
ACTIVITY
YIN
T
AVATAR
WHERE
T
T
T
LEVERAGE
AXIMIZE
CAVITY
I WHO
I WHERE
TARGET REFINEMENT
MEDIA PLATFORM
B WHAT
POPULATION
LONG
I'How How Much How Were How
TL AMPLIFICATION
MORE NEW
BETTER LONGER
MARKET EXP
B D
D
YOU
CHANGE
www.t
PEOPLE
DD
pattern
a
OTHERS
yEbxEi
D
CHANGE
WHEREWHAT
E
YET
INTRO
W
PROMOTION
CONTENT
I
More
MEEEEE
WIDER
PLATFORM
NANI
I
OFFER
n
more
POPULATION
Patement
X
is b
you
III rumors
I
MORE
MESSAGES
MORE POSTS
I
SPIN TH
FLYWHEEL AGAIN
µ
EXECUTION
WHAT TO DO NE
VARIABLES
ADVERTISING CYCLE
OFFER
ADVERTISE
AITAR
ME
ACQUISITION
CHANNEL
PLATFORM
AUDIENCE
ENGAGED
LEADS
SEE
um
7
7
SEE
THE NEW CLIENT
WHY
OTHERS
I
FI
Dont
1B PLAT
Know
7 LEVERAGE
OTHERSOR PLAT
OTHERS
1B Own
OTHERS 0113 OWN
PLATFORM
1B
OB
platform
SELF
IN Bonn
4
otitis
ACKNOWLEDGEMENTS
GUIDING PRINCIPLES NAPOLEAN FEYNMAN FRANKLIN
ACQUISITION COM MISSION VISION
BEN FRANKLIN QUOTE
THE NEW CLIENT
FI
WHY
HOW LONG
How MUCH
How
WHEN
WHERE
WHO
WHAT
CONVERSA
OUT
REACH
CONTENT
AD
ACKNOWLEDGEMENTS
GUIDING PRINCIPLES NAPOLEAN FEYNMAN FRANKLIN
ACQUISITION COM MISSION VISION
BEN FRANKLIN QUOTE
SCALED
AVATAR
KEEFE
OTHERS
ADVERTISE
MÉIum
You
ADVERTISE
PÉÉÉii
AUDIENCE
OTHER
PLATFORMS
OTHER
AUDIENCES
START
MEDIUM
PLATFORM
MEDIA
LÉf
Your
AVATAR
MOST ON
REFINE
SCALE
A
MOST ON
BEST
ONE
SIMILAR
AUDIENCE
YOURS
MORE
ADVERTISE
III
You
OTHERS
ADVERTISING CYCLE
OFFER
AVATAR
MÉium
ADVERTISE
ACQUISITION
CHANNEL
ENGAGED
LEADS
PLATFORM
AUDIENCE
ORDER Everything Stackson
ADVERTISE
I
1
PRIVATE
I
0
PUBLIC
IN RIGHT
VISUAL'S OFF NOT
Function
DOING PRIMARY
You
MORE
MORE
PRIMARY ACTIONS
EMPLOYEES AFFICIATES
MESSAGE
Faz Yan
MILE
Faz Yan
CÉFÉÉÉÉ MACHINES
MESSAGE DECREASE
FOR YM
TIME MSG
POST FOR POST FOR POST FOR EXPAND
YOU
YOU
PRODINCPromote
MESSAGE
HIRE
1 TimeDo
REACH
VOLUME
Fon T
L E
T
V
E
R A
DEFINE PRIMARY ACTIONS FOR EACH
G
E
ACQUISITION CHANNEL LEAD STAGES
STRANGER
UNCONTACTED
ACTON
REACTION
CUSTOMER
CONTACTED ENGAGED
ADVERTISE
NO
ACTIVITY
INCENTIVIZE
astr
I
IGNORANT SEEITEAR
TENTAGE
ADVERTISING
HOT
OUTBOUND
INBOUND
In
QUALIFIED
NURTURE
SELL
I
GUILTY
Bty
E
CORE
SOLD
3
FOUR
COLD
HOT
COLD
OUTBOUND
OUTBOUND
HOT
COLD
INBOUND
INBOUND
FINAL
CORE FOUR
PEOPLE WHO PEOPLE WHO
DON'T
KNOW YOU
ITOI
PRIVATE
Ito
a
PUBLIC
WARM
OUTREACH
POST
CÉÉÉN
COLD
OUTREACH
JIM
I GIA� ING»
,,
il-4f
01A 1'
"OVE'f2.'rl�I Al C.
,
,
f
(,,
1,,,
C-1
our
Mors
MCPDTPROEII.IE
OWN
PUBLIC
OTHERS PUBLIC
PRIVATE SELF
INTERRUPTION
SELF
PUBLIC
PRIVATE OTHERS
Pursue
patterns
OTHERS
OTHERS IB
OTHERS
OB OTHERS
OTHERS
got
a
IB SELF
OB SELF I
gyp
VENDORS
PLATFORM
OWN
SELF
OB SELF
IB
IB OTHERS
OB OTHERS
I33
AFFILIATES
EMPLOYEES Cust AFF VEND
PLATFORM
0
Grow
I
MANY
1
No
I I
I REACH OUT
AD
TR
OWN
AUDIENCE
I TAK
TO MY
NETWORK
No Trust
OPS
AFF RUN
ADS
DAY
OTHERS TO
COLD
Cave
Trust
OPT
AFF PROMOTE
REFERRALS
x
WARM
TRUST
op
us
You
FREE
THEIR
CORE
Your
At
OFFER
Leap
MAGNET
OFFER
UPSELL
our
T
A
LEAD
T
CORE
A
OFFER
You
UPSELL
OFFER
YOUR COFE OFFER
THEY SELL
Your
CORE
t
MAGNET
THEY
UPSELL
HEIR
CORE
OFFER
You
GIVE AWAY
CORE
t
A
THEY
THEIR
Your
a
T
A
MORE
STUFF
YOU UPSELL
THE
AND YOU SPLIT THE MONEY EITHER
TIME
TIME CASH OR ALL
ALL
CASH
UPFRONT
FOR X PERIOD
LEAD
I
REVEAL
MAGNET
Z
PROBLEM
IEEE
4
TYPES
3
FREE STEP
OF
STEPI STEPZ STEPS STEPY STEPS
no
FREE
DELIVERY
2
I
INFORMATION
I
MECHANISMS
3
SERVICES
ti
Y
PHYSICAL
PRODUCTS
X
WARM
REACH
OUTS
EMAIL
YOU
1
O
PERSON WHO
KNOWS
PHONE CALL
O
DIRECTMSG
I
II
I
I
Sms
VOICEMAIL
YOUR
EMAIL
YOU
1
TDIRECTMso
II
Il
CONTACTS
LIST
PHONECALL
sus
voicemail
I
EEE
IEEE
I I
YOU
STEP I CLICK HERE
STEP 2 OPT IN
STEP 3 BOOK A CALL
41
BAR
FEESAGES
O
FREE
MASSAGES
GYM
I
44
Fi
46
Xo
VELEADs
0
IEEE
58
5
FIÉTFRÉ
OK
I'LL GIVE IT A Shot
Go
gygy.gg
FREE
801 OFF
601
OFF
,.
\A
C,
C1t
N
•
e
CA
� F•&
'f'"f C.0Hf�IJ ...
'-\N 11')
POST
CONTENT
YOUR AUDIENCE
me
YOU
I
VALUE
o
on
I
0000
II
0000
IIII
IEEE
VALUE
Y
ALFÉECE
an
ÉÉÉÉ
SMoRE
8
MEDIA
É
IE
N
I
WATCH LOOK READ
SH
I
11
CONG SH
N SHORT
LONG
SH
It
LONG
LIVE RECORDED
VIRTUAL
LONG
WATCH
TI
Look
I
READ
LISTEN
LENGTH
PODCAST
RADIO
CLUBHOUSE
IN PERSON
SHORT
ED
LISTEN
SONG
YT
T
MI
ENVIRONMENT LIVE
MEDIA
MEDIA
CALLME C
AUDIENCE
i
EEE
PLATFORM
PROMOTION
gj iQ
EEE
PLATFORM
CONTACTED LEADS
CONTACTED LEADS
MEDIA
MEDIA
CONTENT
CONTENT
É
ADVERTISING
C
PROMOTION
CALLME C
ÉÉ i
AUDIENCE
i
gym
PLATFORM
CONTACTED LEADS
CONTACTED LEADS
MEDIA
MEDIA
DOGS C
AUDIENCE
CONTENT
CALLME C
DOGS C
PROMOTION
CONTENT
CALLME C
PROMOTION
AUDIENCE
AUDIENCE
i
PLATFORM
PLATFORM
CONTACTED LEADS
CONTACTED LEADS
It
How I
ÉÉÉ'S
How You
us
GIVE GIVE GIVE
UNTIL THEY ASK
EE
Ee
Le
FIE
FREE
FIE
AGAIN AND
t.untt.gg
You
AGAIN
3
FEE
r
9ÉI
f
A
DAFÉITION
U
XX
X
2 AFÉETION
Ooo
V
U
3
V
EVERY WORD MUST
CARRY ITS WEIGHT
REWARD
ATTENTION
TAGAn
v
ma
1
ATTENTION
GET
00s
ma
2
AFEETION
vvv
3
REWARD
ATTENTION
SHORT
CONTENT
LONG
US
CONTENT
V
V
U
U
É É
USE
MAKE MONEY
TO
CONTENT
I
ooo
a
it
ET
KEEP
GET
REWARD
D
Ooo
ooo
Ooo
00s
GET KEEP REWARD
I
2
10,0s
s
0iO
3
2
U
V
V
Ooo
Ooo
Ooo
GET
KEEP
REWARD
KEEP
GET
REWARD
KEEP
GET
REWARD
D
OeOe
Or
Oooo
Oooo
GET
KEEP
REWARD
I
H
7
II
to
CONTENT UNIT
OK RETAIN REWARD
HOOK
LONGFORM
RETAIN REWARD
CHITTI
MANY
FORM
CONTENT
UN ITS
SHORTSHORT SHORT SHORT SHORT
ayyy
UNITY
y
CONTENT
MORE
LONG
LONG
SHORT
CONTENT
Unity
M
M
y
UNITS
u
n
R
v
i
n
n
INTEGRATED
SINGLE PIECE
M
v
É
E
R
OF
CONTENT
P
rn
e
CONTENT
HOOK
RETAIN
UNIT
BOOK
LONG
REWARD
HOOK
CHAPTERS
MEDIUM
00k RETAINREWARD Hook RETAINREWARD Hook RETAINREWARD
PARAGRAPHS
IoIIa.IEaRDIoxIIainEwaRDIoxIIainEwI IoIIa EI IoIIa EI
ÉtainREAD
HOOK RETAINREWARD
REWARD
RETAIN
Hook RETAIN REWARD
HOOK RETAIN REWARD
SHORT
ForÉamÉIDForIIAMIEA.ro
IoItami.IE
ooxIIainEwaRDIoxIINEILD
o.EIamEE
PARAGRAPHS
HOOK
RETAIN
REWARD
LONG
HOOK
RETAIN
SHORT
REWARD
MANY CUS
LONG FORM
HOOK
REWARD
RETAIN
CONTENT
UNIT
In
7
rn
REFAIN
I
LIST ITEM
2
T
I
vet
Hook
3
T
rn
REWARD
INTEGRATED
SINGLE PIECE
M
n
i
V
V
É
E
R
OF
CONTENT
n
v
v
INTERMITTENT
MANY
PEES
I
z
3
4
5
contents M M M
E
6
M
E
R
HOOK
RETAIN
REWARD
HOOK
RETAIN
REWARD
HOOK
OF
RETAIN
REWARD
8
7
M
M
MULTIPLE
MULTIPLE
REWARDS
HOOKS
I
I
I
SINGLE
PIECE
OF
CONTENT
THREE RETENTION STRUCTURES
LISTS
A
B
C
D
STEPS
STEP 1
STEP
STEP 3
STEP 4
STORIES
FINAL
CONTENT
HOOK
UNIT
REWARD
RETAIN
M
M
M
P
WIDTH THEN DEPTH
DEPTH THEN WIDTH
9
IT
9I
us
v
V
s
u
COLD
YOU
O
I
REACH
OUTS
MI EMAIL
STRANGER
PHONE CALL
1
D DIRECTMSG
DI
I
sus
VOICEMAIL
COLD REACH OUTS
É
Ites
I
0
I
NO REPLY
REPLY
EE EE
IEEE
0000 O O
EE
O O
000 O
E EE
E
IEEE EE EE
EEE EE EE EE
O
EEE EEE EE
9
O
E
E 0000 EO
0 0
E
I
E
E
E
0 0
FEMA
1
F
PHONECALL
DIRECTMSG
III
II
Sms
VOICEMAIL
1
21
win
BI
REPLY
FREE
THING
SCRAPE
EM
SOFTWARE
Buy Em
Look For Em
PAY BROKERS
MANUAL SEARCH
I
I
d
98
LIVE
RECORDED
AUTOMATED
MANUAL
qq
8
us
E F
yy.gg
I
LEADS LIST
NAME 555 5555
NAME 555 5555
NAME 555 5555
NAME 555 5555
NAME 555 5555
NAME 555 5555
NAME 555 5555
TODAY
I
x
TOMORROW
NEXT
DAY
LESSONS
101
toy
II
111
I
How
it
WORKS
se
\
RUN PAID ADS
YOU
0
P
S
FREE VALUE
FREE VALUE
FREE VALUE
t
ARA
FREE VALUE
FREE VALUE
FREE VALUE
PAID ADS
in
STRANGERS
O O O O
I I
I
I I
I
O O O O
O
I
O O O
IT
EYE
9
tt
9
EE
FOUND YA
i
W.IO
He
a
SHARD
EASY
X
NEW
NEW
PLACEMENTS
PLATFORMS
X
NEW
CORE FOUR
V
BETTER
MORE
NEW
HIGH
RETURN
NEW
MORE
HIGH
Cost
BETTER
Est
v
RETURN
V
15 C
PRICE
10
GROSS
PROFIT
MINET C
COST
10
25
x
MONTHS
250
15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15
LIFETIME
15 15 GROSS
10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10
tootoooootoooootoooootoooootoooootoooootoooootoooootoooootoooootooooo
PROFIT
7388933850
OLD
MONTHS
O
WAY
I
2
to
to
to
cost
30
O
O
CASH
20
10
o
Gross
PROFIT
CASH
FLOW
NEGATIVE
I
BREAK
EVEN
3
to
O
10
4
5
6
to
to
10
O
O
O
20
30
40
CASH
FLOW
POSITIVE
15 C
10 a
FEAR
I
C
PRICE
15
15
15
15
15
15
15
15
15
Gross
PROFIT
10
10
10
10
10
10
10
10
10
Lost
tBFBFTAFTAFTAFTAFTFFFTA
MONTHS
2
LIFETIME
GROSS PROFIT
LTG P
3
4
5
100
6
8
7
10
x
10
9
10
MONTHS
NEW
MONTHS
O
Gross
to
PROFIT
UPSELLI
Cost
CASH
WAY
I
Z
to
to
3
to
4
to
5
6
to
10
20
30
O
BREAK
EVEN
O
TIO
CASH
O
O
O
O
O
20
30
40
50
GO
FLOW
POSITIVE
RICE
15
15
15
Gross
10
10
10
Cost
5
5
5
LTGP
CAC
LTGP
CAC
30 THEN
IS
IF
LTGP
IT
Is
3
CAL
30
PROFITABLE
30 THEN
CALL
30
IS PROFITABLE
IF
LTGP
30
IT HAS A
I
I
CAC
LTGP
LTG
815 815 815
NI
t
LTGP
IF
30
P­ROFIT
AND
3 I
CAL
10
LTGP CAC RATIO
WHAT
WHO
X
WHAT
G MORE
of
C
EASY
HARD
LIKELY
WHO
WHEN
THEMSELVES
FAMILY
FRIENDS
DREAM NIGHTMARE
SLOW
FRAMEWORK
9
LESS
FAST
WHEN
PAST
X
PRESENT
FUTURE
COLLEAGUES
RISKY
RIVALS
ETC
WHO
WHO
9
WHEN
FRAMEWORK
WHAT
X
WHAT
X
Itis
F
THEMSELVES
FAMILY
FRIENDS
G MORE
FAST
COLLEAGUES
SLOW
EASY
HARD
RIVALS
ETC
LESS
DREAM NIGHTMARE
LIKELY
WHEN
RISKY
PAST
X
PRESENT
FUTURE
PAGES
LANDING
LAYOUT
1
AHN AVATAR
2
LAYOUT
T
I
i
iÉIIÉÉÉ
Hexane
SUB HEAD
LAYOUT
xx
3
N AVATAR
I
EMAIL
SUBMIT
EMAIL
EMAIL
SUSBMITT
SUBMIT
THANK Ya
LAYOUT
1
PAGES
LAYOUT
2
STEP 112
HEADLINE
LAYOUT
STE
HEADLINE
APPLY
TESTIMONIES
HEADLINE
3
MORE LEADS
ATTENTION PRESSURE
pig pig
FREE
TIME
ON
FILTER
EXISTING LEAD CHANNEL
TIME EFFORT MONEY SPENT
ATTENTION
TAD SPEND
I 1 I
IEIETI
PRESSURE
ijij
FREE
100
FILTER
200
MORE LEADS
T
VOLUME
TIME
ON
EXISTING
LEAD
EFFORT MONEY SPENT
TAD
100
T
200
of
100
BEITER LEADS
CHANNEL
SPEND
T CONTENT
T OUTREACH
CHANNEIPLATFORMS
100
t
100
HIGHER Y LEADS CLOSED
MORE CONCENTRATED CHANNEL
I CONC
X X X
PRESSURE
X
X X
FREE
xxxx
Xxx
ATTN
X
X
PRESSURE
8818
Tone
4
BETTER FILTERS
PRESSURE
FREE
ADD TARGETED PRESSURE
fix
HENION
TE
PRESSURE
Good
BAD
o
8
FILTERI
YOU
7
ARE
YOU
ARE
HERE
YOU
ARE
HERE
MINIMININITI
MORE
BETTER
MORE
O
É
ÉÉ
ÉIÉIÉIÉE
I
O
BETTER
ILIE
I
NEW
MORE
O
BETTER
I
NEW
I
I
am
MORE
É
ÉIÉIÉÉÉ
FIRE
ÉÉÉIÉÉÉÉÉÉÉÉ
IÉÉÉÉÉÉ
LETTER
ELIE
IL
E
BETTER
ILIE
NEW
PIE
MORE
E
ÉÉ É ÉÉ É ÉÉÉ
É
ÉÉ
É
ÉÉ
É
ÉÉ
E
E
EIEEEEEEEEEEEE
BEITER
E
E
E
IIF
NEI
E
E
EYE
CHEAPER
BETTER
MORE
ÉÉÉ
9
EEE
O
e
00
Got
I
Mmff
er
RELIABLE
E E
É
at
Eine
HOW PEOPLE THINK IT IS
ME
COMPETITOR
IT
tag
REALLY IS
I
I
ÉBgog
t
3 COMPETITORS
EWE
Taylor
iBooks
HOW
ME
MET
ONE ENTIRE PLATFORM
HOW MOST SEE
THEIR MARKET
HOW IT REALLY IS
WARM OUTBOUND COLD OUTBOUND
ONE METHOD
ONE PLATFORM
ONE MEDIUM
Warm inbound COLD 101304
Ikaw
I AM ONE
OF FOUR
THE
ADVERTISERS ON
B
ONE CHANNEL I KNOW
SEE THEREFORE I OWN YH
OF THE MARKET I CANT
GET MUCH BIGGER
ammmm
REFERRALS
AFFILIATES
ONE ENTIRE PLATFORM
HOW MOST SEE
THEIR MARKET
HOW IT REALLY IS
COLD
WARM
OUTREACH
OUTREACH
POST CONTENT
RUN ADS
ONE METHOD
ONE PLATFORM
ONE MEDIUM
im
dammit
I AM ONE
OF FOUR
THE
ADVERTISERS ON
B
ONE CHANNEL I KNOW
SEE THEREFORE I OWN YH
OF THE MARKET I CANT
GET MUCH BIGGER
imam
REFERRALS
AFFILIATES
BROADER
T
UP
CURRENT MARKET
I Down
ADJACENT
Z OTHERS
PEOPLE
ABOUT YOUR STUFF
TELL
LEAD GETTERS
CUSTOMERS AFFILIATES
EMPLOYEES
AGENCIES
Ix
LEVERAGE
AND
y
4x
48
1
THE
DIFFERENCE
BETWEEN WHAT YOU PUT
IN
WHAT
You Get Out
You
4
IT
x
100
SOMEONE
ELSE
YOU
4
YOU
A
At
IT
x
100
x
100
SOMEONE
ELSE
4
IT
YOU
100
100
100
100
100
100
100
100
100
GET LEADS
YOU GET A
100
LEAD GETTER
LEAD GETTER
GETS LEADS
YOU GET
100
100
100
100
100
100
100
100
100
100
100
100
100
100
LEAD GETTERS
LEAD GETTER
GETS LEADS
LEAD GETTER
GETS LEADS
GETTER
GETS LEADS
LEAD
I
2
3
YOU GET
100
A RECRUITER
THEY GET
LEAD GETTERS
LEAD GETTER
GETS LEADS
100
I
LEAD GETTER
GETS LEADS
2
LEAD GETTER
GETS LEADS
3
100
100
100
100
100
100
100
100
100
100
100
100
100
REFERRALS
Join
I
I
OK
REFERRALS
i
j
If
exponential
GROWTH
0
I
3
9
HAMSTER
A
27
WHEEL
DEATH
OF
IM REEEADS
BUSINESS
OWNER
EYE
ENTER
7
EE
EX IT
V
O
EE
CUSTOMERS
SILENT
VOCAL
10
201
201
201
SUPER
VOCAL
201
1
YEEZY
ie
YIU
MINIMIZE
MAXIMIZE
PEOPLE
HOW
REFERRALS
THINK
How
Et
Of
0
I
10
THEY
REALLY
WORK
Work
E E
It
It
SUI
0
I
It
8
E
E
I
E
OF
IE
EE
oh
to
EE
E
PRICE PROFIT
REFERRER
VALUE
RELATIONSHIP
VALUE
I
WHATLEY GET
GOODWILL
NEUTRAL
I
PRICE
WHAT YOH CHARGE
PROFIT
HATER
I
SELL
COST WHAT IT COSTS YOU
BETTER
EYE
CUSTOMERS
It
SET
BETTER
EXPECTATIONS
I
UNDER PROMISE
OVER DELIVER
OVER PROMISE
UNDER DELIVER
GET MORE PEOPLE BETTER
94949499
94949494
0101
SUCCESS RATE
RESULTS
97989797
i i i i
101 SUCCESS RATE
WINS
MAKE FASTER
DAY I
N
DAY 7
LE
N
DAY I
A
DAY 100
N
GOLDEN RATIO
CLIENTS REFERRED
CLIENTS CHURNED
I
REFERRAL GROWTH EQUATION
CLIENTS
RETERRED
MONTHLY
CLIENTS
CHURNED
I
MONTHLY
MONTHLY
Compound NG
GROWTH
FOUR SIMPLE CUSTOMER MILESTONES
ACTIVATE
TESTIMONIAL
7 REFER
Got
CORDER MAY
VARY
ASCEND
3
EXPECTATIONS
PROSPECT
GOOD
É
IIF
Fel
ftp.qq
A
BAD X
pggmisePRomsEouezPromise
UNDER Deliver
VALUE
PROMISE
HANDOFF
X
HANDSHAKE
SALES CUSTOMER SUCESS
SALES
É
CA
T
ACTIVATION
go
ON
GOING VALUE
I
ASCENSION
FF\LIATe-S
AFFILIATES
SENDOEMINEMMMÉM
ITY
Titi
I WANT TO
SELL
YOUR
STUFF
a
I WANT TO
SELL
YOUR
STUFF
YOU GOTTA
BUY IT TO
IT
ETHICALLY SELL
P
You GOITA KNOW
WHAT YOU'RE
TALKING ABOUT
WHAT WILL
You PAY ME
MONEY B
M
É
A
FREE
p
FREE
WHISPER
o
ti
WHISPER
FI
pO
WHISPER
1
o
ti
TEASE
I
Iv
ftp.T.li
TEASE
SHOUT
I
SHOUT
IETI.IE
TEASE
IIIT
I
SHOUT
It
Yui
YOU GET
CUSTOMERS
look
look
look
look
10 OK
50012
40012
30016
200k
YOU GET AFFILIATES HOOK
THEY GET CUSTOMERS
OVERWORKED YOU
80 Hours
WK
WEALTHY YOU
10 Hours
t
I
OTHERS DO
NO ONE CAN
2,000,000
NET WORTH CASH
80 HRS
DOING
IT
BETTER THAN ME
DO IT LIKE ME
INCOME
WK
INCOME
NET WORTH
10 HRS
LEADING
2,000,000
CASH
10,000,000 4
200 HRS
DOING
Hours
Tio LEAD
IN
A
ZHRS ZHRS ZARS
ZHRSTZHRS­.IT
11 IFiiFi
ZOO HRS
OF DOIG
IN
EQUITY
203
DUAL
ADVERTISING
FUNNEL
FRONT
BACK
END
END
EMPLOYEE
LEADS
CUSTOMER
LEADS
Buy Hires
GET
CUSTOMERS
C
DELIVER
X EMPLOYEES
L
INTERNAL CORE FOUR
WARM
ASK
1 1
NEYER
i
1
POSTTo
Your
to
COLD
COLD
OUTREACH
T
PRIMBOTE
NETWORK
POSTS
I III
COMMUNITY
IN HOUSE
RECRYITERS
EMPLOYEE
AFFILIATES
OWNERS
y
RECRUITING
Hoy
SITTING
W
EXTERNAL
CORE FOUR
WARM
COLD
OUTREACH OUTREACH
ÉÉÉÉÉ
LEAD'GETTERS
CUSTOMERS
AFFILIATES
EMPLOYEES
AGENCIES
A
INTERNAL
CORE FOUR
ASKYOUR OUTREACH
NETWORK
POSTTO PROMOTE
JOB
YOUR
NETWORK POSTINGS
A
LEAD'GETTERS
N'T
EMPLOYEE
REFERRALS OWNERS
IN HOUSE
RECRUITERS
RECRUITERS
SEAEFygG
PERFORMANCE DIAMOND
COMMINICATION
2
TRAINING
V
PERFORMANCE
3
C
4
CIRCUMSTANCES
MOTIVATION
G
N
,
s
,
r
�
E
O\I
e
�
�
£
tJ
0
C.t-t ec.� C- IS-,-
•
G1-os, N ��°"' C:.\-\-'t<::>
RULE
OF
100
100 DAY X 100 DAYS
WARM
OUTBOUND
COLD
REACH REACH
OUTS
OUTS
DOLLARS
INBOUND MINYTES
FADS
CONTENT PA
BONUS DO 100 DAY OF MORE THAN
ONE OF THE CORE FOUR
STEP
PICK
I
CUSTOMERS
STEP
TARGET
AFFILIATES
2 RULE OF
100
PICK DAILY ACTIONS
STEP
3
FILL OUT YOUR
ADVERTISING CHECKLIST
H
STEP
DO NEW
STEP
5
DO MORE DO BETTER
USE
EMPLOYEES
Download