Models of Communication
Objectives:
• 1. differentiate the various models of
communication;
• 2. explain the process of communication
through the elements involved; and
• 3. recognize the importance of the models
in understanding the communication
process as applied in everyday life.
Aristotle Model
Speaker
Message
(Listener)
Audience
Aristotle’s Model of
Communication
 The first and earliest model
 Aristotle focused on the speaker
and the message, but the most
important part is the setting
where the listener is situated.
 The setting dictates the message
3 settings:
1. The legal setting – the courts
2. The deliberative setting – the
political assemblies
3. The ceremonial setting - the
celebrations held when they won
a war, lost or had a new leader,
welcoming a visiting leader
Delivering a SONA
Shannon-Weaver Model
Shannon-Weaver’s Model of
Communication
Claude Shannon and Warren Weaver
(1948) gave us the concept of noise.
This is often called the telephone model
because it is based on the experience of
having the message interfered with by
noise from the telephone switchboard
back in the 1940’s.
Shannon and Weaver assert that
the message sent by the source is
not necessarily the message
received by the destination
(listener) due to the intervention
of noise or anything that hampers
the communication.
Schramm’s Model
Schramm’s Model of communication
Wilbur Schramm is considered as the
father of mass communication.
Schramm
asserts
that
communication can take place if there
is an overlap between the field of
experience of the speaker and the field
of experience of the listener.
•Field of experience –
everything that makes a
person unique.
It is the field of experience of
the listener that needs to
overlap with the speakers field
of experience which can
happen when the two fields
have commonalities
White Model
Expressing
Symbolizing
Transmitting
Thinking
Receiving
Decoding
Monitoring
Feedback
White’s Model of communication
Eugene White tells us that
communication is circular and
continuous, without a beginning
or end. This is why he made a
cyclical model.
•Eugene white contributed
the concept of Feedback to
the field of communication.
Feedback is the perception
(observation) by the speaker
about the response of the
listener
• Form a group with 8 members
• Each group will draw on the chalkboard
and explain the four models of
communication (3 pts each). Two
students will be in charged for each
model.
• The first group who finished the model
CORRECTLY and CLEARLY should
clap three times to get additional 2 points.