Case Study
I've spent the last 10 years building a framework for
high converting landing pages.
Here are the most important principles to implement
on your landing pages to boost your conversion rates.
This exact page increased our clients CVR by 250%
and added $63,948 in revenue.
Before
2%
Conversion Rate
https://twi@oliverkenyon
tter.com/oliverkenyon
After
7%
Conversion Rate
01
SECTION 1: Above the fold
This section needs to include 5 key principles:
1. Value proposition and benefits
2. Social proof including reviews, press and images
3. Trust and credibility using icons and merchant
logos
4. Product imagery focusing on UGC
5. One clear call to action
https://twi@oliverkenyon
tter.com/oliverkenyon
02
SECTION 2: Transformation
In this section you need to
clearly explain as if you're
speaking to a 6 year old
exactly how they buy the
product, when it arrives
and how it will benefit
them.
Quite simply put, you need
to annotate the
transformation of purchase
to benefit.
https://twi@oliverkenyon
tter.com/oliverkenyon
03
SECTION 3: Benefits
Here is where we spark the visitors interest.
Notice how the content is short, precise and focuses
ONLY on the perceived outcome and benefits.
Using persuasive copy we're able to get the user pre
sold that we have the solution for their problem.
https://twi@oliverkenyon
tter.com/oliverkenyon
04
SECTION 4: Features
Now that we have them interested, we can focus
more on what actually goes into making our product
so special.
This is where we visually showcase the product and
it's features (in this case ingredients) but notice how
every statement ends with the benefit.
https://twi@oliverkenyon
tter.com/oliverkenyon
05
SECTION 5: Objections
This section is here to do one thing and one thing
only.
If they've scrolled this far then we know they are
highly interested in the product so all we're now
doing is handling any objections and building further
trust.
https://twi@oliverkenyon
tter.com/oliverkenyon
06
SECTION 6: Social Proof
This section is all about desire.
We make them desire our products by showcasing
social proof in the form of reviews, before and afters,
case studies and more user generated content.
The more organic the reviews and images the better
they convert.
https://twi@oliverkenyon
tter.com/oliverkenyon
07
SECTION 7: Action
To increase the customers AOV and CVR we added a
bundle section compiled of 3 options.
2 merely serve as an anchor to the one on display
here.
If you follow our framework and make your middle
(most popular) bundle irresistible it will convert like
crazy.
https://twi@oliverkenyon
tter.com/oliverkenyon
08
SECTION 8: Trust
Anchoring your call to action section with trust seals
and credibility will help increase your conversion rate.
Use this section to display that you're a real business
who operates on best practices that your customers
can benefit from.
Icons + headlines work.
https://twi@oliverkenyon
tter.com/oliverkenyon
09
SECTION 9: FAQ
DO NOT give your traffic any sort of excuse to leave
your page without buying.
The main objective of an FAQ section is to answer any
further questions your potential customers may have
before making a purchase.
Handle any objections in short, snappy answers.
https://twi@oliverkenyon
tter.com/oliverkenyon
10
SECTION 10: Repeated Action
The biggest mistake you can make is having a page
SO GOOD that someone scroll all the way to the
bottom and there's nothing!.....
Add another call to action section so they can
TAKE DAMN ACTION!
Do not forget this one, it's super important.
https://twi@oliverkenyon
tter.com/oliverkenyon
11
Like what you’ve seen?
Want us to design you a
High Converting Landing Page?
https:/ calendly.com/lizaconversionwise/enquiry?month=2023-01
Get Your Landing Page Design Now
Strating From
$5000
https://twi@oliverkenyon
tter.com/oliverkenyon
12
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tter.com/oliverkenyon
12
Thank You for Reading
https://twi@oliverkenyon
tter.com/oliverkenyon