The AIDA Framework
The AIDA model is no longer the best layout for your
landing pages!
We've reinvented the ATIDFA model and it converts
much, much better.
Steal our model and increase your conversion rates
today.
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tter.com/oliverkenyon
01
The AIDA model
The old model stands for:
Attention
Interest
Desire
Action
It's a VERY effective way of laying out your landing
pages in order to take your potential buyer through a
journey and maximise conversion rates.
But....
Over the past 10 years we've built a better model.
Before
A
Attention
I
Interest
D
Desire
A
Action
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tter.com/oliverkenyon
02
Introducing ATIDFA
Attention
Transformation
Interest
Desire
FAQ
Action
We've adapted the AIDA model and added some new
improvements that always generate a higher
conversion rate.
Let me break down each section for you with
examples.
After
A
Attention
T
Transformation
I
Interest
D
Desire
F
FAQ
A
Action
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tter.com/oliverkenyon
03
ATTENTION
The main objective of this above the fold section of
your page is to get the users attention. You have
between 5-8 seconds to capture their attention.
Do this with:
1. Strong value proposition
2. Trust and credibility
3. Social proof
4. Imagery
5. Call to action
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04
TRANSFORMATION (NEW)
Even before we start to peak the buyers interest we
need to visually show them:
1. How easy it is to buy
2. The "end goal" or transformation from buying
Use icons, steps and text to walk the buyer through a
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tter.com/oliverkenyon
05
INTEREST
We typically split this section into two:
2. Features
buyer is going to get from this product. Then and only
our features.
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06
DESIRE
Now that we've got their attention, shown them the
outcome and peaked their interest....
It's time to make them desire the product using social
proof.
In this section use:
1. Reviews
2. Testimonials
3. Case studies
4. UGC
In order to make them want the same outcome
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07
FAQ (NEW)
So by now they desire the product but they will more
than likely have an objection or question in their
head. A reason NOT to buy.
Use a simple FAQ to answer any objections
surrounding the ordering/returns/delivery of your
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08
ACTION
Imagine watching the latest Bond movie, you're
enjoying it so you watch until the end and then right
before the ending it just turns off.
This is the same as getting someone to the bottom of
your page and not letting them take action.
Repeat your CTA and make it easy
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tter.com/oliverkenyon
09
ATIDFA
Attention
Transformation
Interest
Desire
FAQ
Action
Before
A
Attention
I
Interest
D
Desire
A
Action
https://twi@oliverkenyon
tter.com/oliverkenyon
After
A
Attention
T
Transformation
I
Interest
D
Desire
F
FAQ
A
Action
10
Thank You for Reading
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tter.com/oliverkenyon