JOB DESCRIPTION 2022
JOB TITLE: Management Trainee
VERSION: 2.0
DEPARTMENT: Marketing
Report to- Marketing head
JOB PURPOSE: Overall responsible for Managing the Brand. This role includes
accessing current brand strengths / weaknesses and business expectation and
accordingly plan and execute marketing and consumer centric brand building
activities.
S.NO
Role & Responsibilities
Develop Brand Offer for the brand, variants and new product lines –
1
Packaging and Communication
Develop Annual marketing plan including Go to Market Plan for current
2.
brand and New Launches and execute the approved plans
Work closely with Advertising/Media agency for all ATL creative
3
development & execution and with internal BTL team for planning and
execution of BTL initiatives. Major works include- Innovations, creative
development, Digital mediums to drive consumer awareness, consideration
and trials.
Identify competitors’ brands, assess consumer perception and decide the
4
right positioning for the products.
Manage brand wise ROMI and perform periodic evaluation with respect to
5
annual business plan.
Share approved brand strategy with his executive and monitors the
6
activities pertaining to same.
Liaison with various stakeholders of a new product launch roadmap and
7
prepare regular trackers
Regularly Interact with consumers/non-consumers of RSPL, competitor
8
brand and retailers through Market Surveys during Market visit.
Market visit in a Quarter for Consumer Insight. Participate in brand
9
researches where possible.
Work closely with NSM to identify and deliver new/innovative BTL
10
support material/activation (Monthly Meeting).
JOB/POSITION RELATIONSHIPS
INTERNAL RELATIONSHIPS
EXTERNAL RELATIONSHIPS
R & D Team
Media Agencies
SI Team
Digital Agencies
Sales Team(NSM)
Research Agencies
Procurement
Consumer research team
CTC: 1)You will be paid a Stipend of Rs. 25000 /-( Rs. Twenty
Five Thousand Only) per month till completion of PGDM/MBA
Course.
2)After completion of PGPM/MBA course you will be
required to submit your all semesters mark sheets. After
evaluation of your two/three months performance and
completion of your course, you will be paid a consolidated
monthly gross salary of Rs. 35500 (Thirty-Five thousand five
hundred only)+ Retirals Benefits and Retention Bonus:A. Upon completion of 1year / 12 months, employee will
get 25K.
B. Upon completion of 2years / 24 months, employee will
get 75K.