communication
and globalization
Presented by Group 5
Objectives
Understand the implications of
globalization on communication.
Use Standard English and bias-free
language in writing.
Explain the notion of World Englishes
in the context of English being a
global language
Communication
Communication is the act of giving,
receiving, and sharing information -- in
other words, talking or writing, and
listening or reading.
globalization
Is a process of interaction and integration
among the people, companies, and
governments of different nations, driven
by international trade, investment, and
aided by information technology.
Globalization
EXAMPLES:
The first Starbucks outlet opened its doors in
1971 in the city of Seattle. Today it has 15,000
stores in 50 countries.
Through its stores and purchases, it provided
jobs and income for hundreds of thousands of
people all over the world.
What is the impact
of globalization
to you?
Implications of Globalization
on Communication
Airfare has become cheaper, making
international travel more accessible.
Many Filipinos have migrated to other
countries for work or to live.
Implications of Globalization
on Communication
Free trade has brought multinational
companies and foreign investors to the
Philippines.
The internet has made the world feel
smaller, enabling instant international
communication.
impact of
globalization in
communication
virtual interaction
In today's globalized work environment, virtual communication
and collaboration are crucial. Entrepreneurs must learn how to
use different communication tools effectively. For instance,
emailing distant team members requires specific etiquette, unlike
face-to-face meetings. Virtual meetings also need a different
approach, and people new to online group communication may
struggle. So, when selecting communication training, opt for
courses that help you navigate these challenges in virtual
interactions.
Cultural Awareness in
Speech
Globalization has made cultural awareness a crucial skill for effective
communication, leading to the development of communication skills
programs. Today, entrepreneurs and employees need to understand
subtle cultural differences that affect communication, like
vocabulary, expressions, tone, and sensitive topics, even when they
speak the same language. For example, in Japanese business culture,
it's impolite to ask personal questions initially, while in the U.S., it can
show warmth. People who grasp these nuances can communicate more
effectively across cultures.
Cultural Awareness in
Body Language
Awareness of cultural differences in body language can be just
as important as the nuances of speech. Modern training
programs teach students to understand acceptable speaking
distances, conflict styles, eye contact and posture in different
cultures, accepting that the physical expressions of their own
culture are not universally accepted. Look for training programs
that address these differences to prepare you for face-to-face
meetings with foreign suppliers, customers or team members.
Time Differences
Global collaboration introduces a new challenge: communicating
with people in different time zones. When you work with
counterparts on the other side of the world, they might be asleep
while you're working. Communication programs should teach you
how to bridge this gap by understanding your colleagues'
communication preferences based on their culture. Sharing
information between shifts is crucial for dispersed teams'
productivity, making it a significant concern for many companies.
World Englishes
David Crystal (2003) begins the first chapter of
the book “English as a Global Language” with the
assertion that English is, in fact, the global
language.
English's global status raises questions about its
use by speakers with different mother tongues.
World Englishes
Robert McCrum et al. (1986)** explores the rise
of English as a global language.
English's history shows a contest between
standardization and localization in both written
and spoken forms.
Varieties of English
English varieties exist worldwide due to regional
differences, accents, and unique expressions.
The internet has made the world feel smaller,
enabling instant international communication.
Standard English ensures consistent spelling,
punctuation, and grammar for broader
comprehension.
Culturally Sensitive
and Bias-Free Language
Cultural sensitivity means respecting cultural
differences and avoiding biased language.
Bias-free language applies to race, ethnicity,
gender, social class, age, and disability.
Key principles include using inclusive and
neutral terms, avoiding stereotypes, and putting
the person first.
Here are some general principles
to follow when referring to
different groups or categories:
1. Race and Ethnicity
Avoid identifying individuals solely by race or
ethnicity.
Be aware of preferred terms and avoid
stereotypes.
Here are some general principles
to follow when referring to
different groups or categories:
2. Gender and Sexual Orientation
Favor gender-neutral terms and avoid genderbiased words.
Respect the preferences of individuals regarding
sexual orientation terms.
Here are some general principles
to follow when referring to
different groups or categories.
3. Social Class
Use terms that accurately describe social class
without reinforcing stereotypes.
Here are some general principles
to follow when referring to
different groups or categories.
4. Age
Refer to a person's age only when relevant.
Use age-appropriate terms, respecting preferred
labels.
Here are some general principles
to follow when referring to
different groups or categories.
5. Disabilities
Use identity-first language and put the person first.
Avoid stigmatizing terms and highlight individuals'
abilities.
Synthesis
Adhere to these principles but stay informed
about evolving language preferences.
Engage in respectful dialogue and ask
individuals about their preferred terminology.
Thank
You