Gilded Age Invention AD
At the turn of the century, the United States experienced a surge in creativity and
invention. During this period of industrialization, many people began experimenting
with new ideas and products. Also, shopping by mail was a growing phenomenon.
Therefore, many companies began creating catalogs for their customers. Using a
reliable internet source, or your textbook, find a product that was invented during the
Gilded Age. Create an advertisement for that product. Remember that you are trying
to show people how that invention will improve their life. You are PERSUADING
someone to buy the new product, BE CREATIVE!!! See the example below.
Steps:
• Select a partner and an invention.
• Create a PowerPoint presentation about your invention as you learn more about
it.
• Make your advertisement. Use a catchy slogan and visuals, correct spelling and
grammar, and accurate facts. It can be made digitally or on paper. It should fill up
one slide or be 8.5 x 11 in terms of size. It should be neat and accurate!
• *AD needs to be your own original work. You can’t copy one from the past.
• Key Items
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Price of Item
Where it was sold
Why someone should buy it
Slogan
Picture
Attractive
No spelling or grammar issues
Gilded Age Invention
Advertisement Rubric
Student Name:
CATEGORY
Content-
Graphics-
Spelling and
GrammarAttractiveness-
PersuasivenessSlogan
Total AD Points
Total Overall
Points
______________________
5
4
All of the facts that Most of the facts
are displayed are
displayed are
accurate. Ad includes accurate. At least 1
price of item, where thing is missing as
it can be found, and well.
reasons to buy the
item.
Graphics are all in
Most graphics are in
focus and the
focus and the
content easily
content easily
viewed and
viewed and
identified.
identified.
There are no
There is 1
grammatical
grammatical mistake
mistakes on the
on the poster.
poster.
The poster is
The poster is
exceptionally
attractive in terms of
attractive in terms of design, layout and
design, layout, and neatness.
neatness.
The advertisement The advertisement is
uses persuasive
moderately
words and images to persuasive. There is
sell its products. The a slogan but it is not
product contains a persuasive.
persuasive slogan.
/25
/75
3
0-2
Some of the facts
No accurate facts.
that are displayed
Multiple items are
are accurate. At least missing!
2 things are missing
as well.
Some graphics are in
focus and the
content is easily
viewed and
identified.
There are 2
grammatical
mistakes on the
poster.
The poster is
acceptably attractive
though it may be a
bit messy.
Many graphics are
not clear or are too
small.
There are more than
2 grammatical
mistakes on the
poster.
The poster is
distractingly messy
or very poorly
designed. It is not
attractive.
The advertisement is The advertisement is
not really persuasive. not persuasive at all.
There is not really a The slogan is missing.
slogan.