SESSION 1 ELEMENT OF COMMUNICATION BPO 302 Business Communication Ms. Kathleen A. Caringal COURSE INSTRUCTOR TOPIC OUTCOME At the end of the module, students are expected to: Explain the nature and power of language Describe the different types of miscommunication Illustrate the importance of perception management in communication COMMUNICATION IS LIKE THE HUMAN BODY Many Systems Verbal and Non-Verbal Methods Voluntary and Involuntary Intentional and Unintentional Communication System Failure Communication Breakdown THE NATURE OF LANGUAGE Language is symbolic Elements create symbols Meanings are in people, not in words Meanings are personal OGDEN & RICHARDS TRIANGLE OF MEANING "The spoken word belongs half to the one who speaks it and half to the one who hears." -French Proverb THE THENATURE NATUREOF OFLANGUAGE LANGUAGE Language is rule-governed Understanding rules helps us understand each other 1 Phonological Rules how words sound 3 Semantic Rules the specific meaning of words 2 Syntactic Rules how words or symbols are arranged 4 Pragmatic Rules how people use language in everyday interaction THE POWER OF LANGUAGE Language shapes attitudes Naming Credibility Social and sexual preferences Status Sexism and racism LANGUAGE REFLECTS ATTITUDES Power and Affiliation CONVERGE Language convergence is a type of language contactinduced change whereby languages with many bilingual speakers mutually borrow. Converge happens when an individual adjusts his speech patterns to match those of people belonging to another group or social identity. DIVERGENCE Divergence happens when an individual adjusts his speech patterns to be distinct from those of people belonging to another group or social identity. Attraction and Interest Demonstrative pronouns Negation Sequential Placement Responsibility IMPRESSION MANAGEMENT INVOLVES managing others' view of oneself issues of honesty or dishonesty choices of faces and impressions choice of words and tone Our perception of others shape the way we communicate with them and vice-versa MISUNDERSTANDINGS IN LANGUAGE equivocal words relative words slangs and jargon overly abstract language confusing facts and opinions confusing facts and inferences emotive language evasive language END OF SESSION 1
