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Table of Contents
What is a Company Profile?
Company Profile Functions for Companies
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As an Overview of the Company
As Branding and Publication Media
As a Marketing Strategy
Why Do You Need to Build a Company Profile?
What Contents Should You Put in Company Profile?
o Front Cover and Table of Contents
o About / Company History
o Company Vision and Mission
o Company Products/Services and Portfolio
o Advantages / Reasons for Choosing the Company
o Client List and Customer Testimonials
o Back Cover and Contact Information
What does a Good Company Profile Look Like?
Tips and How to Create a Company Profile
o Define Purpose
o Use the Best Layout
o Select Content to Display
o Tell about the Company
o Include Customer Testimonials
o Don’t Forget the Contact Info
o Proofread before Published
Characteristics of a Company Profile
Examples of Company Profile Design
o Bloomberg (https://www.bloomberg.com/company/)
o Google (https://about.google/)
o Nike (https://about.nike.com/)
o Philips (https://www.philips.com/a-w/about.html)
o Sony Music (https://www.sonymusic.com/)
o Starbucks (https://www.starbucks.com/about-us/)
o Walt Disney (https://thewaltdisneycompany.com/about/)
Summary
What is a Company Profile?
A company profile is a comprehensive summary of the company. Commonly,
it aims to convey information to the audience regarding the products or
services offered.
A company profile also usually includes its history, values, and advantages,
hoping that the audience would be interested in trying its products and
services.
In short, the company profile aims to dispatch information about the existence
of a company in detail. Thus, it can boost customer awareness of a company.
Additionally, the company profile is also notable in attracting the recognition of
investors. Without a detailed company profile, investors will not be interested
in financing the company.
Company Profile Functions for Companies
Companies that focus on managing a business will unquestionably make a
company profile as good as possible. The following are the three functions of
a company profile for companies:
As an Overview of the Company
A company profile is a property for every company to tell about what and who
they are, their history, the values they carry on, and the products or services
they offer.
As Branding and Publication Media
A company profile is a tool for the audience to get to know the company
better. The information listed on the company profile must explain the
advantages of the product or service offered.
Hence, it’s more beneficial to create a company profile based on the
audience’s point of view and tailor it to the target market.
As a Marketing Strategy
A company profile built-in earnest will draw the attention of potential
customers to understand more about the company and the products or
services they offer.
This will stimulate business growth for the company itself. Company profile as
a marketing tool can also grow the company’s strong values in the eyes of
potential customers.
The know-how is to include the company’s benefits, ability, and position
compared to its competitors.
Why Do You Need to Build a Company Profile?
Creating a company profile is one of the most indispensable parts of the
company’s growth. Why?
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Demonstrating the company’s culture and values. Composing a company
profile can emphasize the company’s concrete culture and strong values to help
attract potential investors.
Enhance the company’s image. An influential company profile can boldly
appear in the public’s eyes, particularly the targeted market.
Accelerate business growth. A company profile can assist as a business plan
and strategy to amplify business works and increase earnings.
What Contents Should You Put in Company
Profile?
To give potential consumers an outstanding first impression, you need to
create the most immeasurable company profile. It can also be used as an
adequate marketing tool to lure investors.
So, what are the contents of a company profile? Here are 7 pieces of
information you need to put when creating a company profile:
Front Cover and Table of Contents
An engaging front cover can trigger the audience’s curiosity to read the
contents. Therefore, give consideration to the following two things when
designing the front cover:
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Make sure the cover can seize attention. The exterior of a company profile
must be able to captivate the attention of the readers. But at the same time, it
must be informational enough to proffer an overview of the company. You can
use an attractive image to put on the cover or use a clean and minimalist layout
design.
Add company logo and tagline. Adding a company logo on the company profile
cover is necessary, while the motto is voluntary. One thing you need to pay
attention to is making sure the size of the company logo fits. Not too tiny or too
huge.
While the table of contents must be added to the company profile to make it
more comfortable for readers to find the information they are looking for. For
example, sections about the company, products/services, contact information,
and so on.
Don’t let the audience get puzzled in finding the information they want to
comprehend because there is no table of contents.
About / Company History
Besides the design that steals the attention, a company profile must tell a
story about the company. Write an inspiring narrative starting from how the
company established, what are the company’s accomplishments, or even
ideas for future advancements.
In addition, also append information about the company’s founders, the type
of business, and numerous other details. It’s all-important to be displayed in
the company profile to enrich the familiarity of the users.
Company Vision and Mission
Vision is a description of the goals and objectives to be obtained by the
company. While the mission is the efforts, plans, and strategies brought out to
achieve that vision.
They are both the cornerstone in endowing the company. Our advice is to use
inspiring images that are related to the company’s values and industrial areas
to reflect your company’s goals and beliefs.
Company Products/Services and Portfolio
This is the core component of a company profile. Most potential customers will
concentrate on reading what product or service the company offers.
Thus, add details about the product or service you are selling, perfecting it
with photos or images. If there are too many products or services, just provide
an overview.
In addition, uniting a portfolio is a must especially for companies engaged in
the service sector. A portfolio demonstrates the work and capabilities of your
company.
Include a brief and enlightening description in each portfolio, such as client
name, type of service, job description, year, and so on. Add high-quality
images to complement each portfolio.
To make it neater and more convenient for customers to navigate, you can
also sort the portfolios alphabetically or chronologically. If you offer more than
one service, splitting your portfolio per category is also a great idea.
Advantages / Reasons for Choosing the Company
Write down all the advantages that stand out from your company when
compared to other opponents. Explain what can make potential customers be
interested to use your product or service.
For example, is it because of quality assurance? Is your company a pioneer
and the first to invent such a product or service? Or does it use
environmentally friendly technology? Just write!
Client List and Customer Testimonials
Regarding the portfolio, write about your company’s encounter if it has worked
with well-known clients. Showing big clients to a profiled company can build
the reputation and trust of potential customers.
If necessary, add testimonials from these clients after using your company’s
products or services. But keep in mind that in revealing customer testimonials,
just write testimonials from influential people.
For example, company executives, well-known people, and those with the
equivalent characteristics as the targeted market.
Back Cover and Contact Information
Often underrated, the back cover is as significant as the front cover. The back
cover is a section to display your company’s contact information.
Readers intrigued by your company’s products or services need to know how
to reach you. Hence, write down the contact information as effectively as
attainable.
The contact information that must be incorporated in the company profile is:
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Company’s address;
Phone number;
Email address;
website URLs;
Social media accounts (Facebook, Twitter, Instagram, LinkedIn, etc.),
QR code if necessary, potential customers can communicate with you directly
with no need to type in a number or email address.
What does a Good Company Profile Look
Like?
The thing you need to know when creating a good company profile is to
assure that it has the following criteria:
1. Attractive and professional design. Use color combinations, typography, and
other design elements that match the company’s logo and branding to bolster an
elegant and professional impression.
2. Fill in the company profile that is short, concise, and clear. Writing the
contents and structure of the company profile is better left to an expert copywriter
who has the skill in writing company profiles.
3. Include essential points. A good company profile must include crucial details
related to company information as a shred of reliable evidence.
4. Use quality broadcast media. If you want to publicize a company profile on the
website, make sure you use the assistance of an acknowledged website
developer.
5. Take the aid of photos, pictures, or illustrations. In addition to looking
attractive, using images, photographs, and graphics on a company profile can
help clarify the message.
Tips and How to Create a Company Profile
A company profile is a representation of the company. Everything listed on the
company profile will reflect the branding, values, and goals buttressed and
worked by the company.
Hence, companies need to create a genuinely high-quality company profile.
Here are some tips on how to create a company profile to accomplish the
demanded business goals:
Define Purpose
A company can produce more than one type of company profile thus can be
used for multiple purposes. For example, a company profile intended for
potential customers is unquestionably unsuitable for investors.
Therefore, before creating a company profile, you must define the goals you
expect from the company profile that you will make. Different purposes,
different company profile appearance is also created.
Use the Best Layout
After determining the goal, choose the company profile layout that best suits
your necessities. Then design the fittest possible company profile layout.
Assume you don’t have a company profile design approach. In that case, you
can look at the company profile template design inspiration available on the
internet, for example, on Pinterest.
Select Content to Display
The next step is to choose the information to be displayed. As explained
above, there are 7 items that you must include in your company profile,
varying from company history to contact information.
You do not have to list all company information. But most importantly, include
major points that help the audience get to know your company better.
You also surely do not need to reveal personal data, such as company
financial reports.
Tell about the Company
In writing a company profile, you should make an appealing story to precede
your company. Use short words, don’t beat around the bush.
Make the audience feel as if they are carried away when they read the
company’s story, thus encouraging them to fall in love with the company.
Many companies are thriving by executing this method.
Include Customer Testimonials
Testimonials are honest opinions from customers after trying your product or
service. It can be an appended value to the products your company develops.
A genuine testimonial from a customer can be a splendid marketing strategy.
It can encourage other potential customers to feel the same way. Testimonials
also feel more peculiar and don’t look like advertisements.
Don’t Forget the Contact Info
Never create a company profile without writing thoroughgoing contact
information in it. Include your address, phone number, email address, social
media accounts.
This is helpful so that potential customers can reach you when they need
something akin to your business. As an ultimate touch, also add a Call-toAction button that is made as charming as possible.
Proofread before Published
Make sure you do not make the most inadequate mistake in creating a
company profile. Therefore, proofread the company profile that has been done
before publishing it.
Many people skip this step and leave a small error here and there in the
company profile posted. In fact, it can make your company appear less
professional.
Hire a skilled proofreader who also knows your company to review the
company profile. After that, make the necessary changes regarding the
mistakes found.
Characteristics of a Company Profile
To win the competition in the market, you need to prepare a company profile
that is as good as possible. The know-how is to provide a unique impression
that is dispatched on your company profile.
You can choose one of the following four company profile properties or use
more than one and combine them.
1. Passionate. The first characteristic is synonymous with enthusiasm and desire.
You can create an optimistic and passionate company profile that your company
can overgrow and fight. These characteristics can usually be found in the
company profiles of startup companies that are not hesitant to compete with big
companies.
2. Quirky. This one characteristic illustrates the courage in challenging market
conditions with the ideals they have. Usually, indie companies, anti-mainstream,
and people who have high standards have these characteristics.
3. Irreversible. The characteristics of this company profile at first glance are similar
to Quirky. The difference is, it is packaged in a more relaxed style by inserting
humor or illustrations. Companies with irreversible characteristics seem serious
in working on the products or services offered. But on the other hand, looks
relaxed in the face of other things.
4. Authentic. As the name implies, these characteristics describe the company’s
seriousness in overcoming the problems of potential users. The hallmark of a
company that applies authentic factors to its company profile is full of honesty.
They are also recognizing existing weaknesses and sticking to promises and
commitments.
Summary
In today’s era, showcasing the best representation of the company is a
necessity. You should expedite the public’s tendency to research products or
services before making a purchase.
Hence, every company needs a company profile as a medium to display vital
information about the company. Company profile is an efficient answer to
augment exposure from potential customers.
Company profile is one of the foundations to achieve company goals. So,
make sure you build a company profile as strong as possible so that your
business can be victorious and expand in the future.
Here at Timedoor, we also provide the services needed to get your company
profile website up and running. Head to our contacts page and see how you
can get started!