BTHC1 REVIEWER
Initiate guest contact
Creative service solutions
CHAPTER 3 INTRODUCTION TO TOURISM
AND HOSPITALITY
TOURISM AND HOSPITALITY


one of the world’s largest and fastest–
growing industries.
contributes greatly to global economic
development
Components of the Tourism and Hospitality
Network




Food and Beverage Services
Lodging Services
Recreation and Entertainment Services
Travel and Tourism Services
Hospitality


derived from the Latin word HOSPITARE
which means “to receive as a guest”
receives, welcomes, and caters to the needs
of people who are temporarily away from
their homes
End with a “thank you”
Characteristics of the Hospitality Industry
o Product is intangible and perishable
o No such thing as business hours
o Hospitality operations run on a 24-hour
basis all year round
o Characterized by shift work
History of the Early Hospitality Industry
1. History of the European Lodging Industry
2. History of the American Lodging Industry
3. Modern Period
History of the European Lodging Industry
3 Categories of European Travelers
1. Mercenary – moving from their home to
assigned military units
2. Pilgrims & clergymen - moving to places
of worship or the seats of their religious
orders
3. Inerrant merchants - moving from one
place to another to distribute goods and
services
Hospitality Management
– involves the planning, organizing, directing and
controlling of human and material resources within
the lodging, restaurant, travel & tourism,
institutional management and meeting and
convention planning industries.
Hospitality Industry
- comprises of businesses that provide
accommodations, travel, food and beverage and
entertainment to the traveling public.
What do we provide in Hospitality? “SERVICE”
Smile
Make Eye contact
Respect and welcome all guests
Value the magic
History of European Lodging Industry



“The Pilgrim’s Guide” - one of the earliest
guidebook for travelers
Cesar Ritz – was one of the first who
initiated the hotel management chains
Boulanger – the 1st restaurant established in
1765
3 Types of Hotels were Identified Based on
Market Segmentation
1. Transit Hotel – provided economical,
efficient & clean overnight accommodations
2. Vacation hotel - became the center of social
activity
3. Grand Hotel – provides guests w/ an ideal
mixture of unique architecture, and
luxurious interiors, has a reputation by
achieving the balance among luxury,
elegance & good taste
History of the American Hospitality Industry

THE COLONIAL PERIOD - Majority of the
American inns were located in seaports

4 factors that influenced the rapid rise of the
lodging industry in the US




American hotels were run for more universal
enjoyment
Their hotel rates were within the means of
almost everyone
The average American traveled considerably
more than the typical residents of other
countries
The American habit of extensive travel was
a considerable benefit to the worldwide
hospitality industry
Major Differences Between A Hotel & Motel
1. Motels were singled-storied while hotels were
multi-storied
2. Hotels offered a more complete variety of
services
3. Parking was always available at motels
4. The number of parking spaces per room was
greater in motels
5. Hotels offered 24-hour basis while motels give
short time periods
4 General Categories of American Resorts
1. Summer resorts – usually featured seashores,
mountains, or beaches
2. Year-round resorts – was found in Las Vegas
due to its success in gambling
3. Cold – winter resorts – due to mania of skiing
4. Warm-winter resorts – was found in Hawaii
because of the ideal year-round climate and has a
12-month season
The Modern Period
The Use of Technology

Hotels use computerized reservation system


Large hotels operate w/ computerized
accounting system
Bigger hotels control their heat & air
conditioning unit thru computerized energy
management system
Electronic key cards have replaced the
regular door keys
More shops, bars, restaurants are operated
w/ a point of sale (POS) terminal
Two technological developments:
1. Introduction of railway
2. Development of steam power
TWO ELEMENTS OF TOURISM


DYNAMIC – the journey
STATIC – the stay
4 Basic Elements of Travel




Distance
Length of Stay at The Destination
Residence
Purpose of Travel
Travel and Tourism Services
 TOUR OPERATORS – organizes the
package tour
 PACKAGE TOUR – sometimes called
INCLUSIVE TOUR, is an arrangement in
which transport and accommodation are
bought by the tourist at an all-inclusive price
 INDEPENDENT TOUR –one in which the
tourist buys these facilities separately
Tourist Purchasing the Package Tour
1. INDEPENDENT INCLUSIVE TOUR (IIT) –
one in which a tourist travels to his destination
individually
2. GROUP INCLUSIVE TOUR (GIT) – he
travels in the company of another tourist

TOURIST PRODUCT – a combination of
what the tourist does at the destination and
the services he uses during his stay

TOURIST
DESTINATION
–
a
geographical unit that the tourist visits and
where he stays
WED - Wednesday
THU - Thursday
Three Basic Factors of Tourist Destination
1. Attraction,
TUE - Tuesday
FRI - Friday
2. Amenities or Facilities
SAT - Saturday
3. Accessibility
SUN - Sunday
Characteristics of Tourism
1. In tourism, the product is not brought to the
consumer
2. The product of tourism are not used up
3. Tourism is a labor-intensive industry
4. Tourism is people oriented
5. Tourism is a multi-dimensional phenomenon
Greenwich Military Time
Commonly referred to as “GMT,” Greenwich Mean
Time is the time to which the clock at the Royal
Observatory in London England is set. Unaffected
by Daylight Savings Time, or the various time
zones, it is always the same. If for example, the time
was 1:25 pm Eastern Standard Time (EST), it would
be 6:25 pm GMT.
6. The tourist industry is seasonal
7. The industry is dynamic
CHAPTER 4: Travel Formalities
Why travel
important?
formalities
and
regulations
are
These rules and regulations are quite important for
the security of the host country. These formalities
help prevent the illegal movement of illegal
migrants and criminals. They also help the country
limit the illegal entry of unauthorized goods such as
drugs, animal hides, arms, explosives, etc.
Phonetic Alphabet
Calendar of the Month
JAN - January
FEB - February
MAR - March
APR- April
MAY - May
JUN – June
JUL – July
AUG – August
SEP - September
Days of the Week
MON -Monday
OCT - October
NOV - November
DEC – December
Kuwait - Kuwaiti Dinar
Flight Classes
London - Pound Sterling
F- FIRST CLASS
Madrid - EURO
J - BUSINESS CLASS PREMIUM
Melbourne - Australian Dollar
C - BUSINESS CLASS
New York - US Dollar
Y - ECONOMY CLASS
Osaka - Japanese Yen
M - ECONOMY CLASS/COACH DISCOUNTED
Paris – EURO
P - FIRST CLASS PREMIUM
Riyadh - Saudi Riyal
Domestic Airline Codes
Rome - Euro
IATA Codes
association)
-
(international
CX - CATHAY PACIFIC
5J - CEBU PACIFIC
PQ - AIR ASIA
PR - PHILIPPINE AIRLINES
2P - PAL EXPRESS
M8 - SKY JET
GX - PACIFIC AIR
Currencies
air
transport
San Francisco - Us Dollar
Seoul - Won
Singapore - Singaporean Dollar
Sydney - Australian Dollar
Taipei - New Taiwan Dollar
Tokyo -Yen
Toronto - Canadian Dollar
Washington - US Dollar
Passport

Abu Dhabi - Dirham
Amsterdam - Netherlands Guilder

Athens - Drachma
Auckland - New Zealand Dollar

Bahrain - Bahraini Dinar
Bangkok - Thai Baht
Beijing - Renminbi/Yuan
Brisbane - Australian Dollar
Dubai - Dirham
Hong Kong - Hong Kong Dollar
Honolulu - US Dollar
Jakarta - Rupiah
Kuala Lumpur - Malaysian Ringgit

an official document issued by a government
agency of a country to its citizen
it details the bearers’ identity, nationality &
gives a general description (height, color of
eyes, hair, etc.)
a passport is valid for a specified time from
date of issue and authorizes the bearer to
travel outside the country of issue
it includes the photograph of the bearer
Kinds of Passport
Maroon Cover – for Ordinary Citizens
Red Cover – for Government Officials
Blue Cover - for Consul Generals
Characteristics of a Passport
1. It is a distinguish marks
2. Incorporated hologram seals
3. Made up of special paper
4. With unique serial number
Importance of a Passport




documents required for leaving the country
of origin
documents required for transit countries
documents required for entry to, and exit
from the destination country
documents required for re-entry to the
country of origin
VISA
-
A foreign document through its consular
offices issued this authorization and its
specify. The terms under with a government
is allowed to entry in to that foreign country.
Terms Stated in a VISA
1. Purpose of the journey
2. Maximum length of stay allowed to an
individual
3. Period of validity
Types of VISA
1.
2.
3.
4.
5.
6.
Tourist Visa
Working / Business Visa
Student Visa
Transit Visa
Minor Visa
Seaman’s Visa
Alien - a person leaving in a country of w/c he or
she is not a citizen
Immigrant – is an alien who enters a country with
the aim of establishing permanent residence
Citizen – a person who possesses the nationality of
a country. It is acquired by birth