INDUSTRY/COMPETITION WORKSHEET
SELECT AN INDUSTRY AND AN EXISTING BUSINESS WITHIN THE INDUSTRY.
Industry Structure and Trends
Factors
Questions
Industry
Structure
Comment on the overall
industry size (# of
competitors) and
distribution of locations
(many in small area or
few and spread out)
What has been the overall
pattern of growth in the
specific business industry
in the last 5 years?
What is expected to be
the pattern of growth in
the specific business
industry in the next 2-5
years?
Overall Industry
Trends and
Forecast
Current
Market ______________
New
Market________________
Risk/Barrier
or Opp.
Competition (List any business competitors (Primary or Secondary) that could impact your business)
Similar Businesses in
New Location
Primary Competitors
These are businesses
that are exactly the
same type as yours
For
Strengths/Weaknesses
try to find data on sales
trends, profits market
share and trade
statistics
Could also consider
good/bad PR
Link to unique
aspects/differences for
your product/service or
Opportunities
Secondary Competitors
These are businesses
that are similar or in the
same sector that
could compete with
your business.
Example – bowling
alley could complete
Name and Location (not
always in same city to
have an impact)
Products/Services
Offered
Strengths/Weakness
to Your Business
Threats/Opps for
Your Business
with movie theatre for
entertainment dollars
Same considerations
as primary
References