An all-new perfected KitKat is releasing in Japan for its 50th anniversary
The new and improved classic KitKat mini bars will go on sale in September 2023.
KitKat may not have Japanese origins, but the chocolate treat has become synonymous with the
country, thanks to the many creative and region-specific flavors you can only find in Japan. KitKat
was first introduced to Japan back in 1973 and became somewhat of a good luck token. This is
due to the pronunciation of its name in Japanese – kitto katsu – which sounds like
encouragement, i.e. ‘you will surely win’. Today, KitKat is also a widely soughtafter souvenir among visitors to Japan.
This year marks a special milestone for KitKat as the brand celebrates its 50th anniversary in
Japan. To commemorate the last five decades, the chocolate bar underwent a renewal to come
up with the best KitKat ever.
Source: This is an article from timeout.com (a multilingual city guide) written by Kaila Imada
Kaila Imada is an English Editor at Timeout Tokyo
Published on Wednesday Aug 30, 2023