Check if the product is already researched or not Check the product’s seasonality Open main competitor and run JungleScout to check the Revenue Then run the Helium10 Xray on Main Keyword Remove the sponsored results Check the Prices of competitors and make sure they meet our criteria Check Rating and Reviews (make sure they meet our criteria and no issue with rating or no high competition) If everything is okay till now, find the lowest and average price in last 3 years (after Jan 2021) using Keepa Put these in the Profit sheet Copy the competitor’s ASIN, put it in Revenue Calculator (Seach Amazon Catalog) Put the lowest and then average price, fetch the FBA Fees Then go to Revenue Calculator (Estimate in bulk) and put the ASIN Copy and paste the dimensions in the Profit Sheet Fill required cells in the profit sheet and you’ll get final Profit margin If the profit margin is 20% or above, do the same for two other competitors. Competitors must have same design and almost same dimensions (we need relevant products)