E-commerce
Introduction to E-commerce
Hello! I am Pamela Tung (董珮如)
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IBT-1A Class advisor
Integrated Marketing
Communication, Ecommerce, and IB
management
peiju@mail.mcu.edu.tw
NO PERSONAL MEETING
AFTER 16:00!!
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General Rules-Grading Policy
 Midterm examination: 20% (Week 9. Nov. 7th)
 Group Term Project: 30% (Week 18, Jan. 9th, presentation)
 Participation: 20% (Various way, roll call, pop questions,
vote/survey, quiz)
 Individual Assignment: 15% (2 HW, Moodle submission)
 Group Assignment: 15%(2 HW, Moodle submission)
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General Rules-Assignment
 Announce before two weeks
 Late papers will not be accepted unless there is
serious legitimate reasons. Provision of a signed
medical note is required and notice must be given
prior to the deadline.
 All written assignments need to be submitted via
the anti-plagiarism software Turnitin.
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General Rules-Textbook
 Strongly recommend to
get the textbook.
 Old version will be fine.
(DO NOT COPY!!!)
 Slide will be provided for
reference.
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Class Leader
• Volunteer
• Recommendation
• Assigned
• 2-3 points added to
the final grades.
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Everything On Demand: The “Uberization”
of E-commerce
– Have you used Uber or any other on-demand service
companies?
– What is the appeal of these companies for users and
providers?
– Are there any negative consequences to the
increased use of on-demand services like Uber and
Airbnb?
Changes are so fast
Introduction to E-commerce
• Use of Internet to transact business
– Includes Web, mobile browsers and apps
• More formally:
– Digitally enabled commercial transactions between
and among organizations and individuals
The Difference between E-Commerce and
E-Business
• E-business:
– Digital enabling of transactions and processes within
a firm, involving information systems under firm’s
control
– Does not include commercial transactions involving
an exchange of value across organizational
boundaries
Technological Building Blocks Underlying
E -Commerce
• Internet
• World Wide Web
– HTML
– Deep Web v s. “surface” Web
ersu
• Mobile platform
– Mobile apps
Major Trends in E-Commerce
• Business trends include:
– All forms of e-commerce show very strong growth
• Technology trends include:
– Mobile platform has made mobile e-commerce reality
• Societal trends include:
– Increased online social interaction and sharing
Key Growth Strategies
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Omni Connect Solution
STORE+ONLINE+MOBILE
Example-FamilyMart app
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