Uploaded by Alexa Marie Malabanan

Reviewer in GEARTS+

Reviewer in GEARTS+
Lesson 1: Assumptions and Nature of Art
 Art is Universal
- It
and civilizations. As long as human
beings exist, art is feasible, alive and
 Art as a Means of Communication
- People share a common means of expressing
their thought and feelings that is through arts
like music, dances, literary pieces, decorative
arts, paintings and drawings, sculptures and
others. These forms of art are utilized to
establish and strengthen communication.
 Art is Timeless
- Timeless because it goes beyond the time of
our own existence. Timeless because it
continually evolves. Classical music, for
instance, never fades and goes out of style. It
continually invades our time – listened and
appreciated by many. It remains strong
because it became a witness, a company, a
reflection and journal of our forefathers'
young lives.
 Art Addresses Human Needs
- Because it addresses needs of people from all
over the world. Through directly functional
and indirectly functional arts, we are
provided with a variety of offerings - comfort,
entertainment and education, which would
somehow lead us to self- fulfillment and
 Art is not Nature
- Because art is man-made. It is a creation of
man that may reflect a profound skillfulness
and craftsmanship. It undergoes process and
planning: a result of study and research.
 Art is innate
- The beauty of nature is and silent. It is given.
It doesn't ask for attention since it is naturally
part of it, while it is true that beauty in art
demands human attention for it leads us to its
 Art Involves Experience
- Art is a representation of our experiences. It
demands involvement. The only way to find
conviction and affirmation in art is through
immersion to the arts. We can only appreciate
art if we spend time to look at it, listen to it,
touch it and feel its presence.
Lesson 2: Expressions, Purposes, and Function
of Arts
Art Expressions
1. Visual Art - paintings, drawings, lettering,
printing, sculptures, digital imaging, and
2. Film - focuses on its aesthetic, cultural, and
social value and is considered as both an art
and an industry
3. Performance Art – a live art and the artist’s
medium is mainly the human body
4. Literary works & Poetry - art form where
the artist expresses his emotions not by using
paint, charcoal, or camera, but expresses
them through words
5. Architecture - designing and constructing
6. Dance - series of movements that follows the
rhythm of the music accompaniment
7. Theater - live performers to present accounts
or imaginary events before a live audience
8. Applied Arts - elements of style and design to
everyday items with the aim of increasing
their aesthetic value
Subject and Content
o Subject refers to the visual focus or the image
that may be extracted from examining the
o Content is the meaning that is communicated
by the artist or the artwork.
“Imitation, then, is one instinct of our nature.
Next, there is the instinct for ‘harmony’ and
rhythm, meters being manifestly sections of
rhythm. Persons, therefore, starting with this
natural gift developed by degrees their special
aptitudes, till their rude improvisations gave
birth to poetry.” – Aristotle
Functions of Arts
Arts object or events Arts does not make a
occurring in the real reference to the real world
Factual Content
- the most rudimentary
level of meaning for it
may be extracted from
the identifiable or
recognizable forms in
the artwork and
understanding how
these elements relate
to one another.
Battle of the Waterloo
Conventional Content
- and other cyphers as
bases of its meaning.
interpretation of the
artwork using motifs,
signs, symbols. These
conventions are
established through
Subjective Content
- consulted, a variety of
meaning may arise
when a particular
work of art is read.
These meanings stem
from the viewer’s or
circumstances that
come into play when
engaging with art
o Non-Motivated Functions
- Basic human instinct for harmony, balance,
- Experience of the mysterious
- Experience of the imagination
- Ritualistic and symbolic functions
o Motivated Functions
- Communication
- Entertainment
- Political Change
- Free zone
- Social inquiry, subversion, and anarchy
- Social causes
- Psychological and healing purpose
- A fitness indicator
What makes an art aesthetic?
Aesthetic Analysis
The Scream
 Aesthetic analysis is a careful investigation of
the qualities which belong to objects and
events that evokes an aesthetic response.
 The aesthetic response is the thoughts and
feelings initiated because of the character of
these qualities and the particular ways they are
organized and experienced perceptually.
 What do we actually see? How is what seen
organized? And, what emotions and ideas are
evoked as a result of what has been observed?
What makes something beautiful?
Value of Judgement
 Deciding whether an object or experience is be
considered art is a matter of finding it to be
either attractive or repulsive.
How do you decide is an art piece has value?
Linked Emotions
 Emotions that partially embodied in our
physical reactions. These unconscious
reactions may partly control, or at least
reinforce, our judgement in the first place that
the landscape is sublime.
May be Culturally Conditioned to some extent
 Evaluations of beauty may well be linked to
desirability, perhaps even to sexual
Partially Intellectual and Interpretative
 a complex negotiation of our senses, emotions,
intellectual opinions, will, desires, culture,
preferences, values, subconscious behavior,
sociological institutions, and other factor.
Design Principles and Elements
1. Emphasis - defined as "importance or value
given to a part of the text-based content".
(make the text bold, italicized, heavier
weight, enlarged, darkened or lightened)
2. Appropriateness - how fitting or suitable the
text is used for a specific audience, purpose, or
3. Proximity - how near or how far the text
elements are from each other. When two
things are closely related, bring them close
4. Alignment - lining up text or graphics on a
page. Left or right edges, or center-lines line
up on a common position
5. Organization - conscious effort to organize
the different text elements in a page. Ensures
that while some text elements are separated
from each other, they are still somehow
connected with the rest of the elements in the
6. Repetition - consistency of elements, unity of
the entire design. Repeating some typefaces
within the page
7. Contrast - Juxtaposition and differences of
subjects. (color, size, texture)
Lesson 4:
Lesson 3: Text, Visual, Audio, & Motion
Text Media - Any "human-readable sequence of
characters" that can form intelligible words"
(Rouse, 2015)
Types of Text
Hypertext - serve to link different electronic
documents and enable users to jump from one to
other in a nonlinear way
Plaintext or Unformatted Text - fixed-sized
characters having essentially the same type of
Formatted Text - appearance can be changed using
font parameters (bold, underline, italic, font size,
font color, etc.)