Case Study task
for students in Business Economics course group G5
Your task is to find some relevant problems in the following topics:
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Hungarian alcoholic-drink industry
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Global energy market
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Hungarian retail store industry
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Global fashion industry
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Global mobile device industry
These problems can be related – but not limited – to the following areas:
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A global-international or local trend,
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a change in trends,
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change in any environmental issues and their effect on the market/industry
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any new macroeconomic circumstance (i.e. the existence of crowdsourcing)
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change in the competition (new entrant to the market)
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Major change of one company in the industry
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Introduction of a new product, technology, or process at a certain company (and its
effects on the company and the market)
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etc.
You should:
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Introduce the background of the relevant problem (possibly with numbers and figures)
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Analyze the effects and their direct or indirect consequences to market actors (i.e. show
some numbers and figures of the changes in revenue, profit, etc.)
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Show the significance of the problem in regard to the company or companies related to
the problem/change.
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Give a solution to the problem in the view of the company and/or the market and give
an argument for your solution
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Give a summary.
Formal and content requirements:
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5-8 pages (without cover sheet) including tables and figures but excluding table of
content and bibliography the minimum length of the body text is 10,000 characters
without spaces.
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Times New Roman 12pt, 1,5 spacing, 2,5 cm margin, justify alignment.
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In any other issues the thesis guidance is relevant.
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In-text citations are needed (missing citations lead to serious consequences! – fail grade
and warning letter).
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The cover sheet should contain the following information
o Name of the author ; Title of the essay ; Course name ; group no.
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The task should be sent in MS Word or in a word compatible format.
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The name of the file should be: Surename_FirstName_BEcase_G2.doc(x) – or other file
format.
The deadline is 13th of December 2022. 23:55 through Moodle in “Case Study task”.
Best of luck!
Regards,
Brenda and Juan