Osena Spiked
Coconut Water
TEAM 5
Alejandro Hernandez, Jonas Kristensen,
Santiago Corredor, Guobang Feng,
Giuseppe Ramonda, Renato Cantarelli,
Our Team
Alex Hernandez
(Head of Finance)
Jonas Kristensen
(Product Manager)
Santiago Corredor
(Head of Communications)
Guobang Feng
(Head of Marketing)
Giuseppe Ramonda
(Head of H.R)
Renato Cantarelli
(Communications)
Agenda
1
About The Company
2
The Market
3
The Facts
4
Our Pitch
5
Back To Us
Osena
Created in 2019, in Philadelphia
US-based company
"You have the power to live a balanced
life fueled by adventure"
Balance of freedom and control with
added benefits
Functional beverage space
A sustainable approach to our
operations
The objective of taking care of the
environment and feeling good about
tomorrow.
Meet our product
Our Market Presence
INFANT INDUSTRY
Increasing interest
Driving factors
Covid 19
Younger generations
MARKET SHARE
0.5-1%
North America: 14 B
CAGR: 19.07%
ABV segmentation: 5-6.3%
DOMINATING BRANDS
White Claw (45%)
Truly (18%)
Bud Light (10%)
Bon & Viv (7-9%)
Main competitors
Dezo
We use all-natural ingredients and source fair trade, sustainably
produced coconut water, so that we take care of the environment
and always feel good about tomorrow.
Horintos
"So, you can take a shot, wherever the night takes you"
We exist to keep you running wild and free from the barriers that get
in the way of reaching your destination.
Vizzy
"Close your eyes and picture an exotic paradise"
Strengths & Weakness
Strengths
100 calories
0 sugar
natural electrolytes
sustainably produced coconut
water
Weakness
oversaturated market
higher prices than
competitors
competitors are already
settled in
Threats & Opportunities
Threats
Market segmentations of Dezo
Influence of Dezo
Alcohol has a different kind of connotation
historically
Opportunities
The advocation of hangover alleviation
Increase of influence from
spokesperson
Our Statistics
Raised $500,000 in previous
campaigns
650 Points of Distribution
$270.000 in Revenue in 4 months
Spiked Seltzer is a $16B industry
Valuation Cap of $5M
Our Statistics
The Coconut Water market
holds:
43% of Gen-Z
Fresh, Natural, Young
43% Gen-Z Market
Share
55% Non-White
55% non-white
113 Million
How are we planning to
make profit?
1- Get together!
2- Have fun and make
memories with pictures!
3- Tag us using your
pictures
4- Receive a coupon code to
have a discount code for
your next order
5- Rinse and repeat!
Our Pitch
$700,000 investment
10% stake in company
The beginning of our plan to launch the
company into stores across the country
Osena has had success locally
How We Plan On Using It
50%
30
%
10%
10%
Marketing
Production
Store Presence
R&D
Elevate the brand
and enter new
audiences
Launch facilities in
west coast to handle
demand
Enter wholesale
stores. Costco,
Trader Joes
Flavour Research
Step into
international resorts
and spas
Increase production
Target stores with
matching values
New line of products
like watermelon
water
5 Year Plan
1
2
3
Increase revenue
from $3M to $6M
Reach a presence
in 50 states
Enter Hospitality
Industry
Our Learning Points
Alex Hernandez
Low Context
Jonas Kristensen
(Low-context)
Santiago Corredor
High-Context
Guobang Feng
High-Context
Giuseppe Ramonda
High-Context
Renato Cantarelli
High-Context
Thank You!
Our Sources
Advanced Biotech. (2022, February 24). Big Flavor Trends of 2022 Include Exotic Spices and
Healthy Choices. Retrieved from Advanced Biotech: https://www.adv-bio.com/big-flavor-trendsof-2022-include-exotic-spices-and-healthy-choices/
Allen, C., & Surraco, V. (2022, October 16). Why we created Osena. Retrieved from Osena:
https://drinkosena.com/pages/about-us
King, R. (2021, June 9). The next best thing in booze? North Jersey natives create bubbly spiked
coconut water. Retrieved from North Jersey:
https://www.northjersey.com/story/life/food/2021/06/09/osena-spiked-coconut-water-creatednorth-jersey/7585498002/
https://www.statista.com/outlook/cmo/alcoholic-drinks/hard-seltzer/north-america#volume
https://www.grandviewresearch.com/industry-analysis/hard-seltzer-market