By Application Analysis To know how our report can help streamline your business, Speak To Analyst Growing Focus on Increasing Customer Base to Drive Software Demand in Lead Generation & Customer Retention Adoption of CRM solutions is increasing mainly for marketing and sales automation, customer management, lead generation & customer retention, customer support and contact center, CRM analytics, and social media management. The lead generation & customer retention segment accounted for the largest market share in 2022. Further, digital transformation occurring across various end-use industries is driving the enterprises to implement software. Also, businesses are witnessing an increase in service and product enquiries, and the adoption of the software is expected to help with the lead creation process. CRM analytics segment is expected to showcase high CAGR during the forecast period. The availability of multiple platforms and the increasing acceptance of integrating analytics into solutions have enabled organizations to derive richer insights from their business data, driving the growth of this segment. For instance, in July 2021, new tools were introduced by Genesys for enabling rapid innovation for AI-driven customer experiences, including employee development and feedback, open messaging Application Programming Interface (API), and bot development and orchestration provided across multiple channels. These features provided by applications would surge the demand for CRM analytics. Dear Client, I hope this message finds you well. I am Mohamed Reda From Egypt. I have been an investment research analyst for a MENA based VC firm and currently working for a MENA based energy Mega firm . I have analysed various industries in the Mena and conducted various market analysis reports in the region. ( Cant share those due to non confidentiality agreements) I believe my manufacturing and engineering knowledge plus my market analysis skills can be the exact mix you need for the job. Have attached a couple of Sample slides for your reference. Let's have a quick zoom meeting to discuss furthuer details. Sincerely, Mohamed Reda