Sales letter writing tips
Writing the sales letter professionally can make it easy for you to generate business and make profits. Make use of
good grammar and vocabulary, while writing such a letter. There is a lot of competition involved in the market today
and in such a scenario hitting the bull’s eye becomes difficult. Here are the few sales letter writing tips that you need
to follow, if you need a good response in your first attempt:
Identify the prospective customers
If you want to write the letter to the target audience, then it is important to identify the prospective customers. The
target audience can be identified depending on the products and services you planning to sell. Understand the fact that,
you cannot sell everything to everyone. If the product of s women oriented, then you cannot target men’s for the same.
Target area, target age group, target gender etc. appropriately while posting such a letter. In order to identify the
prospective customers, you can go through the previous sales campaign.
Highlight specific points in your sales letter
Is adding only text enough to lure the attention of the reader? Not always! Sometimes to promote your products and
services via sales letter, you may also need to add the graphical presentation. You can make use of the glossy or matte
paper to draft such a letter. When it comes to graphical presentation, you can also add a brochure or a catalog. You can
also add color and pattern to your letter in order to highlight specific points. Select the eye-catching envelope is
equally important.
Start drafting your letter
Follow all the above-mentioned tips and start drafting your sales letter as per your own strategic plan. Drafting a sales
letter can further allow you to improvise the letter before finally sending it to the recipients. Ignore technical details
related to grammar and punctuation while drafting a rough letter. Concentrate on the main subject matter because
errors can be rectified while proofreading the draft. Add relevant information and important points by using a simple
language.
Focus on headline
The first thing, that your sales letter should focus on is the headline. It is an important element that can help you to
grab the client’s attention. You can bold, the headline text. Select the headline that is easy to understand and attention
grabbing. It should incite the reader to further read your sales letter.
Use impressive words to create a desire
There are many impressive words that you can use to create the desire like amazing, acclaimed, revolutionary,
certificate, fantastic, attractive, fashionable, astonishing, exceptional, successful, distinctive, reliable, appealing,
economical, flattering etc.
Initiate the call of action
Initiate the call of action, if you want the reader to purchase your products or services. Your sales letter is incomplete
without the call of action. You should make the purchase process easy for the reader and so follow the right call of
action. In order to initiate an action, you can also add some interesting offers or discounts.
•
•
•
•
•
•
•
Make your letter readable
It is possible to make your letter look readable by adding proper font size. It should not be too large or too
small.
Use fonts that are soothing to eyes.
Make use of conversational style to draft a sales letter.
Write a short sentence and maintain the formal tone.
Long sentences can usually confuse the reader.
You should also not make use of the long paragraphs because reading them can prove to be a daunting task.
Break the information that you want to share in the different parts.