The following text is an ecotourism advertisement that promotes and informs the readers
regarding a memorable vacation in Rwanda and bespeaks social concern. It achieves this by
employing high-frequency lexis ('amazing', 'beautiful') amalgamated with the liberal use of
hyperbolic statements ('one of the most beautiful places on earth) and the second person 'you'.
The tone is didactic, showering the text with brevity and slightly persuasive because it portrays
the gorilla as a fascinating animal in the wild.
The text follows a succinct and organised structure by utilising subheadings which divide the text
into parts and provide a chronological order. Moreover, the subheadings clasp the target
audience's attention by setting an awaiting mood. Imperative sentences are persistently employed
in the extract to provide advice and guideline, while present tense is adopted throughout the text
to convey a sense of immediacy.
The extract beings with the quote, 'A life-changing experience!' to gather the audience's attention
by hiring single quotation marks for emphasis and further connotes how ecotourists are
supporting this moment of conserving mountain gorillas. Furthermore, the exclamation mark
illustrates the exhilaration discerned by the tourist hence promising the readers that they will feel
the same when visiting the gorillas. The adjective 'life-changing' suggests that this will be a
unique experience.
'50-year database of such information denotes that Dian Fossy is in this industriousness forever;
therefore, they are trustworthy and will keep the tourists safe since they have an overwhelming
knowledge regarding gorillas. 'Complex personalities and behaviours' compare gorillas to humans
and reveals that gorillas are one of those unpredictable species that possess innate and learned
behaviours.
'Brings you to one of the most beautiful places on earth is hyperbole and is negligibly paradoxical
because, in reality, it is one of the places in the world, but not some majestic intriguing site as
represented. It implicitly establishes a distinction between gorilla tourism and other activities to
promote Rwanda among the impending tourists. Additionally, the utilisation of 'you' creates an
intimacy between the reader and the writer and helps to keep the readers engrossed.
Mountain forests are at risk because of deforestation and subject to various other actions, as
reflected through the statement 'few remaining tropical mountain forests'. It also suggests that the
mountain forest in Rwanda is undoubtedly priceless and a must-visit place; this adds an
enticingly persuasive side to the advertisement.
Paragraphs nine, ten and eleven offer advice and guidelines to the tourists, which implicitly
exemplifies their knowledge. Finally, the text concludes with a 'click here' link written by the
author to follow the conventions on an advertisement.