The Trading Suite
The Market
5 Mn
25 Mn
Super Active Traders
Contribute over 80% of exchange volumes
They are being
underserved. Active Traders & Investors
Traders have evolved,
trading platforms
have not.
(Equity and Derivatives)
Contribute over 12-11% of exchange volumes
The retail participation is up from 12% in 2012 to 71% in 2022
40 Mn
Active demat accounts in India
100 Mn
Total demat accounts in India
Contribute over 8-9% of exchange volumes
The Opportunity
Traders and Investors holding their demat accounts across,
FYERS
and 100s more...
Traditional brokers
New age brokers
Cutting edge tech
aggressive brokers
still use and pay for multiple products like,
for analysing, risk management and various things.
But very few have a fully integrated system with
their demat holdings.
and 100s more...
And none have any feedback loop to serve users
better with portfolio/positions integrated.
The Product
Practice and Iterations without a feedback loop
only result in activity and not mastery.
This holds firm to its fullest for traders and investors.
So we went ahead and built the first ever self evaluation platform for traders/investors.
Users now,
Trade
Improvise / Optimize
Analyze
Trade Better
with
Using our
Most advanced trading journa
Performance tracking score
Trading insights like never before
*US Patented scoring algorithm
First of its kind Behavioral Insights for trader
Smart Pre-trade analytic
Learn & Practice
The Product
AnaStrat offers a trader with 360 degree view of their performance and insights derived
from various touchpoints from a traders’ prior lifecycle and trading behavior.
US Patented scoring algorithm
The Deep-tech behind >
Market Data
Trade Evaluation
Data Touchpoints
Analytics
Insights
2 Crore+ Daily records
live from NSE
122+ parameter
check per trade
20+ key data
points per trader
40+ analytical
metrics* for traders
Strategic insights
to improve trades
*proprietary
> In Real-time
We’ve developed multiple proprietary AI/ML/DL models in-house.
The algorithm is scalable to serve all kinds of trading assets:
Equities, Futures, Options, FOREX, Commodities, and Bonds,
in all exchanges globally.
Product Offerings
Pre-Trade Analytics
Performance Tracking - The AnaStrat Score
Calculated using our proprietary algorithm (USPTO Patented)
The score helps traders to track progress, upskill
themselves and unlock maximum potential level.
Trade Volume analysed: ~₹3,00,000 crores
Total trades analysed: 23,05,754 trades
Users increasing their score by 1 point reflects to
nearly 4-5% extra gain on their returns.
Trading Insights - Deep Tech
Calculated using our proprietary algorithm
holistic view on capital
deployment, risk management,
impactful insights and
breakdowns that help users
understand know thier
strengths and weaknesses.
A
Behavioral Analytics - Deep Tech
Calculated using our proprietary algorithm
Traits
These insights help traders to
identify and track their behavioral
traits that affect wins and losses
during trading.
Average User Session: ~1 mins
Average Sessions per Day: 1
Risk Appetite
HIGH
Type
Long & Short
Segments
Futures & Options
Terms
Positional
Agression
7/10
Calculative
8/10
Panic selling
Observed
Panic selling
4/10
ne place to analyse the market with various metrics and
data, coupled with insights to help traders and investors
make smarter, data-backed decisions.
O
Average User Session: ~6 mins
Average Sessions per Day: 2
The Trading Journal
Average User Session: ~2 mins
Average User Session: 11 mins
Average Sessions per Day: 3
Average Sessions per Day: 3
ully Automated trading journal enabled with,
F
omment
Tagging and Tag Analytics
C
creenshot
Strategy leg grouping
S
eep stat
Auto-tagging
D
Trade retracing with Trade Chart
Deep Tech stats
Where we are
Using this differentiated and needful offering,
we entered the market and achieved to,
Integrate with top brokers with Special APIs*
Understand root systems of brokers and their limitation
Deep insights on what the users need while trading/investin
Build along with the community and user
Start monetizing soon
User Metrics:
*From November 2021 to August 2022
1,65,882
~8000
~27,000
~18 mins
3
Near Zero
Total Signups
DAU
MAU
Average user
session time
Average Sessions
per day
CAC
**Brokers have built custom APIs to serve AnaStrat’s requirement to integrate.
What’s next?
Users speak up and share concerns when
they know you can solve for them and
provide rich experiences faster.
After deeply understanding the users and their experience,
both about brokers and AnaStrat, they now want,
Quick execution of trades from the dashboard as soon as
they analyse
Similar stats and insights on Equity trades (major demand
All the tools they’ve used before on our platform to keep
things seamless and integrated in one plac
Sharable dashboard
Virtual trade ecosystem to test new strategies and
improve them with AnaStrat’s analytics and insights.
And this is exactly the opportunity we saw,
a seamless experience. So now, we’re onto building,
B
olt Execution
Authenticity Check
L
earn & Practice
Executing smart,
personalised and data
backed strategies from
AnaStrat’s dashboard.
Adding authenticity
+credibility to PnL and
performance claims.
Advanced
Pre-trade Analytics
Set-up builder
and optimizer
eal-time
live trade analytics
Various analytics and
tools for users to analyze
and take data-backed
decisions in a click.
Building strategies from
fundamentals and
technicals, virtually
forward and backtesting,
with analytics
elping traders take
data-backed decisions
on real-time live
positions and portfolios.
o learn investing/trading
with actual trading
practice on charts and
provides real-time
mistake correction.
T
R
H
Competition
We face no direct competition,
but compete with players
(No Competition)
offering sub features.
Learn & Practice
Authenticity Check
Setup Builder
Real-time live analytics
Trading Journals &
Post-trade analytics
Broker Integrated
Real-time automated
Trade Execution
Deep Stats
Trade Charts
Virtual Testing
Bolt Execution
(Building smart options strategies,
with payoff graphs, greek
distributions and deep stats)
Broker Integrated
Real-time automated
Personalized
Virtual Testing
Strategy on Strategy
Leg Variation
Analysing tools
Advanced Pre-trade Analytics (tools & screeners)
Broker Integrated
Execution
Personalized
Portfolio Optimizer
Nudge / Insights
Deep Stats
Analysing tools
Business Model
Business Model: Freemium SaaS
Brokerage Sharing with Bolt Execution
Revenue Model: SaaS + Brokerage sharing
Brokers share 30% to 50% of brokerage per order
= ₹6 to ₹10 per order
SaaS:
Current Plans & Pricing
A trader takes 4 to 5 trades per day.
= 8 to 10 orders per day
Forever Free
Essentials
Professional
Forever Free
For the basics
For the growth
And we have ~5000 of these active traders, daily.
₹0
Per month
Pre-trade Analytic
Trading Blog
Educational Blog
Weekly Webinars
₹499
₹199
₹1199
₹499
Per month
Per month
Everything in free +
Everything in essentials +
Automated Trading Journa
Behavioral Analytic
Tag Analytic
Day-Time Analytic
Trade Charts
Insight
Learn & Practice:
Current Plan & Pricing
Improvement Suggestion
Trade Breakdown
AI trade tagging
Community Access
Community Access
Access the TraderPack™ community to follow
Access the TraderPack™ community to follow
professionals, discuss strategies, share
professionals, discuss strategies, share
badges/trophies and learn more.
badges/trophies and learn more.
For 3 months,
₹14,999
₹5,999/-
Learning to trade/invest with actual trading practice
and real-time mistake correction
The Team
Mohit Golecha
Sunil Bagrecha
Rajath Jain
Karan Kumar
Co-founder
Co-founder
Head of Engineering
Growth
Systematic trading for over 8 year
Core Tech Backgroun
Analytics & AI
Built multiple products across sectors
such as Fintech, Automotive, IOT, et
Co Founded & sold 3 patents
Awarded Top 75 innovators globally, 2017
www.linkedin.com/in/mohitgolecha9/
Trading experience of over 22 year
Chief Inventor
Serial entrepreneur
Innovator with multiple patents and
IP expertise
www.linkedin.com/in/sunil-bagrecha/
10x Data Scientis
Builds at scal
Quant trading exper
Ex- Fractal.ai , Curl Analytics
www.linkedin.com/in/rajath-jain94/
10 years in EdTech (Founder
Robust Trader since 5 year
Brand and Communit
Content Curator
linkedin.com/in/karan-kumar-ba097756/
Projections
*Considering only India
For FY 23 - 24, we’re projecting,
to grow our user base to,
Essential
Professional
Monthly ARPU: ₹500 ($6.25
Paying Users: 1,00,00
MRR: $625,000
Achieving,
MRR: $2,000,00
Paying Users: ~1,50,000 (across products)
Monthly ARPU: ₹1,500 ($18.75
Paying Users: 40,00
MRR: $750,000
Learn & Practice
Monthly ARPU: ₹5,000 ($62.5
Paying Users: 10,00
MRR: $625,000
Pa ing sers
MRR
2Mn
1,50,000
1 72Mn
1,25,000
1 Mn
1,00,000
$
$
y
.
$
.4
$
1Mn
75,000
70
50,000
$6
$
335
K
25,000
K
Dec ‘22
Mar ‘23
Sep ‘23
Jun ‘23
T
Dec ‘23
Mar ‘2
4
imeline
And this is just in India. We look forward to scale to global markets across asset classes.
U
The Raise
Deployment:
$1 Mn
Miscellaneous
Legal, IP, rentals
and others
$ 1Mn
Tech
Product Development
and Operations
Previous fundraise (pre-seed):
In Dec 2021, we raised $300K @ $4M post money
with a PoC to build a user consumable product.
Backed by:
SEA Fund (Lead
Amit Goe
Chandan Joshi
Arnab Bhattachary
Love Meht
Sanjay B Gandhi
$450
Tech/Engineering Team
$150
Tech Infrastructure and Data
$250
Community / Content / Marketing
$100
Rentals and Office Equipment
$50
Miscellaneous and Reserves
Brokers have built accessibility to investing and trading,
we’re building to provide an insightful experience.
To the future of Trading
Contact:
Sunil Bagrecha - Co-founder
E: sb@anastrat.com
Mohit Golecha - Co-founder
E: mg@anastrat.com
Appendix - I
Monthly User and Retention Cohort
User Engagement