PRESENTATION ON
CHANGING FAMILY
-
Sofiya Sangat.
Shreeya Shakya
Palmu Tamang.
Pema Tspel.
Nilesh Mahato
Table of contents
01
Changing Family
02
Family Stage
03
Family Types
04
Socialization
05
Roles of Family
FAMILY
-
Defined as a group that consists or two
people (a man and a woman) and children
who are related by blood and occasionally
adoption.
Factor affecting family change
Factor affecting family change
•
•
•
Economic Factors.
Increasing opportunities for women.
Changing social norms.
CHANGING FAMILY
CHANGING FAMILY
-
Marriage.
Divorce.
Child bearing.
Lone parenthood.
Family Stages
Full
Nest I
Full
Nest II
Full
Nest III
FAMILY TYPES
NUCLEAR FAMILY
NUCLEAR FAMILY
1
Two parents and their
children.
3
Attention.
2
Raising their kids
together.
4
Strong and Successful
SINGLE PARENTS
SINGLE PARENTS
1
One parent.
3
Raising kids can be
hard.
2
Raising kind alone.
4
Can also be hard for
kid.
EXTENDED FAMILY
EXTENDED FAMILY
1
Two or more adults.
3
Provide care.
2
Social support.
4
Childcare.
CHILDLESS FAMILY
CHILDLESS FAMILY
1
Cannot have or don’t
want.
3
Working couple.
2
Postpone having child.
4
Adventurous couple.
STEP FAMILY
STEP FAMILY
1
Merge into one.
3
Unique set of strength
and weakness.
2
More common over the
years.
4
Hard letting new
people into family.
GRANTPRANT FAMILY
GRANTPRANT FAMILY
1
Grandparent raising
their grandchild.
3
Parents aren’t around
to take care.
2
Uncommon.
4
Act as parents to
their grandchild.
Socialization of Family members
Consumer socialization of children
-
Ways to develop consumption skills.
Observation.
Co-shopping.
Reward of materials.
Stages of consumer socialization.
Pre
operational
stage
Concrete
operational
stage
Formal
operational
stage
Intergenerational Socialization
-
Product loyalties and brand preferences.
Eg; Coffee, Clothes, Gadgets, etc.
ROLES OF FAMILY MEMBERS
Father
Mother
Children
ROLE OF FATHER
-
Providing love and care.
Providing moral guidance.
Supplying basic necessities.
Protection and security.
A head of the home.
ROLE OF MOTHER
-
-
Giving birth to children.
Cooking for family.
Keeping the house and the
surroundings clean.
Assisting the husband financially
when necessary.
Ensuring peace.
ROLE OF CHILDREN.
-
Obeying the parents.
Assisting in household chores.
Maintaining good tradition.
Keeping the family name alive.
Role of parents in consumer behaviour
Authoritarian parents.
Neglecting
parents.
Democratic parents.
Premissive
parents
Environmental Determinants of Consumer
Behavior
Presented by:
Group B
Amit Malakar
Anusa Gurung
Mandira Shrestha
Manohar Singh Mahata
Simran Pradhananga
CONTENTS
01
Family Decision Making
02
Consumption Related
Roles
03
Family Life Cycle
01
Family Decision Making
01
Family Decision Making
The decision are made with the direct or indirect involvement of two or more family
members.
Conclusion on Family Decision Making
• Different family members are often involved at
different stages of the decision process
• Different family members often evaluate
different attributes of a product or brand
• The direct involvement of family members in
each stage of the decision process represents
only a small part of the picture
• Over conflicts in decision making are less
common than agreement
02 Consumption Related Roles
of family members
Consumption roles of
a family
Influencer
Gatekeeper
Family members who provide
information about a product or service
to other family members
Family members who controls the flow
and direction of the contents of
information
Buyer
Decider
The one with the power to select
The one who makes the actual
the product whether individually or
purchase
jointly
Contd.
Maintainer
Preparer
The members who maintain the product for
The one who prepare the product for family
continued use and satisfaction
consumption
Disposer
User
The member who disposes the product
The consumer of the product or service
03
Family Life Cycle
ANY QUERIES?
THANK YOU
Group Dynamics and Customer Reference Group
Presented By,
Manisha Karki
Pema Yangdak Lama
Ashish Shrestha
Nitu Maharjan
Rajeshwori Neupane
Table of Contents
●
●
●
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Definition of Group Dynamic
Group Development stages
Types of Reference group
Influence of Reference group on consumer behaviour
Group Dynamic
●
●
●
Group means Collection of two or more people
Dynamic word comes from Greek Word “Force”
Group dynamic is a social process by which
people interact face to face in small groups.
Group Development Stage
1. Forming
● Little agreement
●
●
Unclear purpose
Guidance and Direction
2.Storming
●
●
●
●
Conflict
Increased clarity of purpose
Power struggle
Inter group formation
3. Norming
●
●
●
●
Agreement and consensus
Clear role and responsibilities
Trust each others
Leaders is selected
4. Performing
●
●
Clear Vision and Purpose
Focus of goal achievement
5. Adjourning
●
●
●
Task completion
Good feeling about achievement
Recognition
Reference Groups
Contd…………..
. Primary Reference Group
. Secondary Reference Group
Reference Group Influence on Consumer Behavior
●
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Driving forces behind purchase decisions
Influence on consumers having little knowledge about
product’s attributes
Perception towards the brands
Attraction Towards the particular product
Influence based on product types and consumers
Social Class
Rasu Khadka
Nibha Sah
Aakriti Thapa
Nhuja Manandhar
Rachana Sthapit
Content:
1.Meaning of Social class
2.Measurement of social class
3.Types of social class
4.Lifestyle of Upper Class
5.Lifestyle of Middle Class
6.Lifestyle of Lower Class
Acknowledgement
Introduction to Social Class:
●
●
●
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●
Groups with members having similar values and social status
People who share similar economic positions, lifestyles, attitudes, and behaviors
Usually meet the five major criterion
Determines an individual’s choice, purchase, and consumption
Important to marketers to understand the needs of the consumer
Measurement of Social Class
Types of Social Class
1.Upper Class
❏
❏
Elite of the society
Low percentage of people
2.Middle Class
❏
❏
White Collar job
Concentration of population in the middle
class
3.Working Class
❏
❏
Affluent working class
Blue collar job
4.Lower Class
❏
Poor low class
Types of Social Class:
1
UPPER CLASS
10% of the population
which hold 76-87.8% of
the wealth.
2
MIDDLE CLASS
40% of the population
which hold 11.6-23% of
the wealth.
3
LOWER CLASS
50% of the poor
population which hold
less than 2% of the
wealth.
Lifestyles profiles of the social class
Upper Class
●
●
●
●
●
Comes from elite of the society
Occupy the highest place and status in society
Purchase high priced products
Wants to have best enjoyment of life
High level professionals
Lifestyles profiles of the social class
Middle Class
Upper- middle class:
●
●
Comfortable position in society.
White- collar professionals.
Lower- middle class:
● “Common- man” in society.
● Semi- professionals, craftsmen.
Lifestyles profiles of the social class
-Middle Class
●
●
●
●
●
Account value for money.
Looks for benefits.
Less conscious of brands.
Rational purchase decision.
Orientation towards saving.
Lifestyles profiles of the social class
Lower Class
●
●
●
●
●
Poverty, Homelessness and unemployment
Do not have a huge demand
Do not get a quality of food like other class people
Focus on price while making a purchase
Do not get equally respect as other class people
...is where I’d like to go next!
Selected Consumer behaviour application of social class
Presented By:Group E
Anjali Shrestha
Divyani Dhanaha Magar
Hashrat Ali
Rishu Yadav
Sushma Bahing Rai
table of contents
1.
2.
3.
4.
5.
Social Class & Consumer Behaviour
Types of social class
Importance of social class on consumer behaviour
Application of social class in consumer behaviour
Influence of social class & culture
Social Class
Consumer
behaviour
Types of Social Class
Importance OF SOCIAL CLASS ON CONSUMER
BEHAVIOUR
❖
❖
❖
❖
Initiator
Influencer
Decision maker
Buyer
Application of social class in consumer behaviour
❖
❖
❖
❖
Analysing market opportunity
Selecting target market
Marketing mix decisions
Use in social marketing
Influence of social class on consumer
behaviour
❖ an individual has his own choice and mindset,
❖ social class has great impact on consumer behavior,
❖ grouped in social classes according to income, wealth, education, or type of
occupation,
❖ upper class, for example, has more disposable income,
❖ lower class, focus more on necessities,
Culture, sub-culture and cross cultural
influence
Presented by Group F:
Manisha Rai
Anugya Rai
Yeshi Dolma
Janak Tamang
Lokesh Bharatti
Rayan Tamang
Acknowledgement
●
We would like to express our special thanks of gratitude
to our subject teacher
● Mr.Santosh Sharma
● for the opportunity to present the topic of Culture,
Subculture and cross-cultural influence.
Content
●
Culture
-Features
-Measurement of culture
● Subculture
● Cross culture influence
Culture
Sum total of learned belief, value and customs that serve to direct the
consumer behaviour of member of particular society.
Features of culture
●
Inherent in nature
●
Satisfy human and social need
●
Not inborn, learnt as a result of socialization process
●
Dynamic and adaptive
●
Can be shared
The Measurement of Culture
Content analysis : Focus on content of verba, written and pictorial
communication.
Consumer Fieldwork : select sample of people from a particular
society and observe their behaviour to draw conclusions about value,
belief and custom.
Value measurement survey instruments : measures value directly
through survey (questionnaire)research.
Culture Cont'd.
●
●
●
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Huge influence on thought process and behaviours.
Influence buying behaviour.
Cultural is learned.
Culture helps to provide insights.
Subculture
● Subcultures are cohesive groups that exist within a
larger culture.
● A cultural profile of a society or nation is a
composite of two elements.
● Each subculture has its own unique traits.
● Subcultures are relevant units of analysis for market
research.
Types of Subcultures
Social Class Subculture
Ethnic Subculture
Gender Subculture
Religious Subculture
Age Subculture
Subculture
Regional