Musical Instruments Report 2020
Statista Consumer Market Outlook
December 2020
Agenda
01
Overview
03
Consumer insights
▪ Market definition
▪ Analyst opinion
▪ Market overview
▪ COVID-19 impact on eCommerce
▪ Segment overview
▪ Top eCommerce stores
▪ COVID-19 impact
▪ Revenue share by subsegment
▪ Toys & Hobby: top 10 companies by revenue
02
2
Regional overview
04
Appendix
▪ Worldwide comparison
▪ Methodology
▪ KPI comparison
▪ Product overview
▪ Top countries by region
▪ Author
Parts & Accessories are an essential part of the
Musical Instruments segment
Market definition
▪ The musical Instruments segments includes various acoustic and electronic or electromechanical musical
instruments as well as their parts and accessories, sold both for private and public use (e.g. concert halls).
In scope
▪ Acoustic musical instruments
▪ Electronic and Electromechanical Musical Instruments
▪ Parts and accessories of musical instruments
3
Sources: Statista Consumer Market Outlook 2020
Out of scope
▪ Toy musical instruments
The Musical Instruments segment accounted for 7%
of the Toys & Hobby market revenue in 2019
Market overview
Key takeaways
Worldwide revenue share in 2019
▪
In 2019, the Toys & Hobby market generated a total revenue of
US$451.8 billion worldwide.
▪
At 66%, Toys & Games was the largest segment of the Toys & Hobby
market with US$297.1 billion in revenues in 2019. The Musical
Instruments segment had a market share of 7% and its revenue
amounted to US$32.6 billion in 2019.
▪
Key players in the Toys & Hobby market include Nintendo Co., Ltd.,
BANDAI NAMCO Holdings Inc., LEGO Group, Hasbro, Inc., and Mattel,
Inc..
Musical instruments
7%
Sports equipment
27%
Worldwide Toys & Hobby revenue in billion US$
66%
4.5%1
4
493.1
512.4
537.8
562.3
451.8
484.1
586.8
2019
2020
2021
2022
2023
2024
2025
1: CAGR: Compound Annual Growth Rate / average growth rate per year
Sources: Statista Consumer Market Outlook 2020
Toys & Games
In 2019, worldwide Musical Instruments sales
amounted to US$32.6 billion
Segment overview
Worldwide revenue in billion US$
Key takeaways
▪ The worldwide Musical Instruments revenue will increase at a CAGR1
of 6.3% from 2012 to 2025.
44.3
41.9
39.4
+6.3%1
21.8
20.0
23.8
25.7
27.5
29.2
30.9
32.6
▪ Due to COVID-19, the new 2020 forecast for the Musical Instruments
segment is 10.4% lower than the original forecast.
▪ In the Musical Instruments segment, Austria (US$15.2) and Canada
(US$13.6) had the highest annual revenue per capita in 2019.
36.7
34.0
30.9
US$32.6bn
Revenue
2012
5
2014
2016
2018
2020
2022
2024
1: CAGR: Compound Annual Growth Rate / average growth rate per year
Sources: Statista Consumer Market Outlook 2020
in 2019
+6.3%
CAGR1 2012–2025
Due to COVID-19, the 2020 forecast for the Musical
Instruments segment is 10.4% lower now
COVID-19 impact
Worldwide revenue in billion US$1
Pre COVID-19
Post COVID-19
45.1
42.9
40.7
38.5
44.3
41.9
39.4
36.4
36.7
34.5
32.6
-10.4%
34.0
32.6
30.9
2019
6
2020
2021
1: The most recent COVID-19 revision was released in November 2020
Sources: Statista Consumer Market Outlook 2020
2022
2023
2024
2025
Parts & Accessories generates the highest revenue in
the Musical Instruments segment
Revenue share by subsegment
Worldwide revenue in billion US$
Parts & Accessories of Musical Instruments
String Instruments
Acoustic Pianos & Stringed Keyboard Instruments
Electronic & Electromechanical Musical Instruments
Wind Instruments
Percussion Instruments
+5.2%1
44.3
5%
11%
32.6
6%
5%
10%
12%
12%
19%
20%
49%
46%
2019
7
1: CAGR: Compound Annual Growth Rate / average growth rate per year
Sources: Statista Consumer Market Outlook 2020
2025
4%
Nintendo Co., Ltd. had the highest total revenue of
the top companies in the Toys & Hobby market
Toys & Hobby: top 10 companies by revenue
Rank Company
No. of employees2
1
Nintendo Co., Ltd.
2018
2
BANDAI NAMCO Holdings Inc.
2018
3
LEGO Group
2018
4
Hasbro, Inc.
2018
4.6
6
5
Mattel, Inc.
2018
4.5
27
6
Yamaha Corp.
2018
7
ANTA Sports Products Ltd.
2018
8
Amer Sports Corporation
2018
9
Vista Outdoor, Inc.
2018
Mizuno Corp.
2018
10
8
Year1 Worldwide company revenue in billion US$
9.8
6.3
5.9
4.0
3.6
3.2
2.3
1.7
1: Reflects the most recent year for which data was available for all companies shown here 2: In thousand
Sources: Statista Company Database 2020
6
8
17
20
25
9
6
5
Agenda
01
Overview
03
Consumer insights
▪ Market definition
▪ Analyst opinion
▪ Market overview
▪ COVID-19 impact on eCommerce
▪ Segment overview
▪ Top eCommerce stores
▪ COVID-19 impact
▪ Revenue share by subsegment
▪ Toys & Hobby: top 10 companies by revenue
02
9
Regional overview
04
Appendix
▪ Worldwide comparison
▪ Methodology
▪ KPI comparison
▪ Product overview
▪ Top countries by region
▪ Author
In 2019, Austrians and Canadians spent the most on
Musical Instruments
Worldwide comparison
Revenue per capita ranking in US$ in 2019
Revenue share in 2019
Austria
Africa
15.2
Australia & Oceania
9%
Canada
10
13.6
Switzerland
13.3
Iceland
13.3
Luxembourg
13.2
Singapore
13.2
United States
13.0
New Zealand
11.7
Hong Kong
11.6
Israel
Sources: Statista Consumer Market Outlook 2020
1%
11.2
Europe
14%
52% Asia
Americas
24%
Musical Instruments sales in Europe will increase at a
CAGR1 of 3.5% from 2012 to 2025
KPI comparison – Europe (1/2)
Revenue in billion US$
2012
Toys & Hobby total
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
CAGR1
57.0
59.5
62.2
64.7
67.0
68.9
70.6
72.2
75.1
75.0
76.3
78.2
80.0
81.6
2.8%
Musical
Instruments
3.4
3.6
3.8
3.9
4.1
4.2
4.4
4.5
4.1
4.5
4.8
5.0
5.2
5.3
3.5%
Share of total market
(in %)
6.0
6.0
6.1
6.1
6.1
6.1
6.2
6.2
5.5
6.0
6.3
6.4
6.5
6.5
0.6%
Revenue per capita in US$
2012
Toys & Hobby total
Musical
Instruments
11
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
CAGR1
68.8
71.6
74.6
77.3
79.8
81.8
83.6
85.3
88.5
88.4
89.9
92.1
94.2
96.2
2.6%
4.1
4.3
4.5
4.7
4.9
5.0
5.2
5.3
4.9
5.3
5.6
5.9
6.1
6.3
3.3%
1: CAGR: Compound Annual Growth Rate / average growth rate per year from 2012 to 2025
Sources: Statista Consumer Market Outlook 2020
In Europe, France was the country with the highest
revenue in the Musical Instruments segment
KPI comparison – Europe (2/2)
Revenue ranking in billion US$ in 2019
Revenue per capita ranking in US$ in 2019
US$1
France
0.6
Russia
0.5
United Kingdom
0.5
Germany
0.5
Turkey
0.3
12
Sources: Statista Consumer Market Outlook 2020
US$15
Out of scope
Musical Instruments sales in the Americas will
increase at a CAGR1 of 4.9% from 2012 to 2025
KPI comparison – Americas (1/2)
Revenue in billion US$
2012
Toys & Hobby total
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
CAGR1
77.2
80.5
84.1
87.7
91.0
94.0
96.8
99.6
104.8
105.2
107.8
111.5
115.0
118.5
3.4%
Musical
Instruments
5.3
5.7
6.2
6.6
6.9
7.2
7.6
7.9
7.3
8.0
8.6
9.1
9.6
10.0
4.9%
Share of total market
(in %)
6.9
7.1
7.3
7.5
7.6
7.7
7.8
7.9
7.0
7.6
7.9
8.2
8.3
8.4
1.5%
Revenue per capita in US$
2012
Toys & Hobby total
Musical
Instruments
13
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
CAGR1
83.9
86.7
89.7
92.7
95.2
97.5
99.5
101.5
105.9
105.5
107.2
110.2
112.9
115.5
2.5%
5.8
6.2
6.6
6.9
7.2
7.5
7.8
8.0
7.4
8.0
8.5
9.0
9.4
9.7
4.1%
1: CAGR: Compound Annual Growth Rate / average growth rate per year from 2012 to 2025
Sources: Statista Consumer Market Outlook 2020
In the Americas, the U.S. was the country with the
highest revenue in the Musical Instruments segment
KPI comparison – Americas (2/2)
Revenue ranking in billion US$ in 2019
Revenue per capita ranking in US$ in 2019
US$2
United States
4.3
Brazil
1.0
Canada
0.5
Mexico
0.5
Argentina
0.5
14
Sources: Statista Consumer Market Outlook 2020
US$14
Out of scope
Musical Instruments sales in Asia will increase at a
CAGR1 of 7.5% from 2012 to 2025
KPI comparison – Asia (1/2)
Revenue in billion US$
CAGR1
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
142.2
154.7
168.0
181.5
194.7
207.5
220.1
232.9
252.6
259.3
271.6
287.3
302.7
318.1
6.4%
Musical
Instruments
9.3
10.4
11.6
12.7
13.8
14.8
15.9
16.9
16.2
17.8
19.4
20.9
22.4
23.9
7.5%
Share of total market
(in %)
6.6
6.7
6.9
7.0
7.1
7.2
7.2
7.3
6.4
6.9
7.1
7.3
7.4
7.5
1.0%
Toys & Hobby total
Revenue per capita in US$
2012
Toys & Hobby total
Musical
Instruments
15
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
CAGR1
34.7
37.3
40.1
42.9
45.6
48.2
50.6
53.1
57.1
58.2
60.5
63.5
66.5
69.4
5.5%
2.3
2.5
2.8
3.0
3.2
3.4
3.6
3.9
3.7
4.0
4.3
4.6
4.9
5.2
6.6%
1: CAGR: Compound Annual Growth Rate / average growth rate per year from 2012 to 2025
Sources: Statista Consumer Market Outlook 2020
In Asia, China was the country with the highest
revenue in the Musical Instruments segment
KPI comparison – Asia (2/2)
Revenue ranking in billion US$ in 2019
Revenue per capita ranking in US$ in 2019
US$1
China
6.8
India
3.9
Japan
1.3
Indonesia
1.2
South Korea
0.6
16
Sources: Statista Consumer Market Outlook 2020
US$13
Out of scope
Musical Instruments sales in Africa will increase at a
CAGR1 of 8.5% from 2012 to 2025
KPI comparison – Africa (1/2)
Revenue in billion US$
2012
Toys & Hobby total
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
CAGR1
23.4
25.4
27.6
30.0
32.4
34.9
37.5
40.2
44.2
46.2
49.2
52.9
56.6
60.3
7.5%
Musical
Instruments
1.6
1.8
2.0
2.2
2.4
2.6
2.8
3.0
2.9
3.3
3.6
4.0
4.3
4.7
8.5%
Share of total market
(in %)
6.9
7.0
7.2
7.3
7.4
7.4
7.4
7.5
6.6
7.1
7.3
7.5
7.6
7.7
0.9%
Revenue per capita in US$
2012
Toys & Hobby total
Musical
Instruments
17
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
CAGR1
24.5
25.9
27.4
29.0
30.6
32.1
33.6
35.2
37.8
38.5
40.0
42.1
44.0
45.8
5.0%
1.7
1.8
2.0
2.1
2.2
2.4
2.5
2.6
2.5
2.7
2.9
3.2
3.4
3.6
5.9%
1: CAGR: Compound Annual Growth Rate / average growth rate per year from 2012 to 2025
Sources: Statista Consumer Market Outlook 2020
In Africa, Egypt was the country with the highest
revenue in the Musical Instruments segment
KPI comparison – Africa (2/2)
Revenue ranking in billion US$ in 2019
Revenue per capita ranking in US$ in 2019
US$1
Egypt
0.3
Nigeria
0.3
South Africa
0.3
Angola
0.3
Sudan
0.2
18
Sources: Statista Consumer Market Outlook 2020
US$8
Out of scope
Musical Instruments sales in Australia & Oceania will
increase at a CAGR1 of 3.6% from 2012 to 2025
KPI comparison – Australia & Oceania (1/2)
Revenue in billion US$
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
CAGR1
Toys & Hobby total
5.2
5.5
5.7
6.0
6.3
6.5
6.7
7.0
7.4
7.4
7.5
7.8
8.0
8.3
3.6%
Musical
Instruments
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.4
0.3
0.3
0.4
0.4
0.4
0.4
3.6%
Share of total market
(in %)
4.9
5.0
5.0
5.1
5.1
5.1
5.1
5.1
4.3
4.7
4.8
4.9
4.9
4.9
0.1%
Revenue per capita in US$
Toys & Hobby total
Musical
Instruments
19
CAGR1
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
146.3
150.6
155.3
160.1
164.4
168.4
171.9
175.3
184.5
181.7
183.3
187.1
190.7
194.2
2.2%
7.1
7.5
7.8
8.1
8.4
8.6
8.8
8.9
8.0
8.5
8.9
9.1
9.4
9.6
2.3%
1: CAGR: Compound Annual Growth Rate / average growth rate per year from 2012 to 2025
Sources: Statista Consumer Market Outlook 2020
In Australia & Oceania, Australia was the country with
the highest revenue in the Musical Instruments
KPI comparison – Australia & Oceania (2/2)
Revenue ranking in billion US$ in 2019
Revenue per capita ranking in US$ in 2019
US$1
Australia
0.28
New Zealand
0.06
Papua New Guinea
0.01
<0.01
Fiji
20
Sources: Statista Consumer Market Outlook 2020
US$12
Out of scope
In Egypt, the Musical Instruments segment will grow
by 55.9% from 2019 to 2025
Top countries by region
Revenue in the top countries in billion US$1
Europe
Americas
Asia
Africa
Australia & Oceania
+55.9%
+11.8%
+39.1%
9.5
6.8
+20.5%
5.2
4.3
+28.1%
0.6
0.7
2019
2025
France
21
2019
2025
United States
1: Bar heights may vary due to rounded figures
Sources: Statista Consumer Market Outlook 2020
2019
2025
China
0.3
0.5
2019
2025
Egypt
0.3
0.3
2019
2025
Australia
Agenda
01
Overview
03
Consumer insights
▪ Market definition
▪ Analyst opinion
▪ Market overview
▪ COVID-19 impact on eCommerce
▪ Segment overview
▪ Top eCommerce stores
▪ COVID-19 impact
▪ Revenue share by subsegment
▪ Toys & Hobby: top 10 companies by revenue
02
22
Regional overview
04
Appendix
▪ Worldwide comparison
▪ Methodology
▪ KPI comparison
▪ Product overview
▪ Top countries by region
▪ Author
Growing popularity of concerts and live musical shows
driving the market
Analyst opinion
Trends
▪ The global musical equipment industry is being driven by the
growing popularity of live concerts and other musical
performances.
▪ The situation with the COVID-19 pandemic has had an adverse
impact on the industry, with entertainment shows only
expected to begin once an effective vaccine is available at scale.
▪ Fender, Gibson Guitar, Steinway, Roland, and Yamaha are the
major companies operating in this space.
Recommended studies & reports
▪ Toys & Hobby Report - 2020
▪ Music streaming worldwide
▪ Store Analysis: musiciansfriend.com
23
Sources: Statista Consumer Market Outlook 2020
Consumers have shifted to purchasing games & hobby
supplies online in major eCommerce markets in 2020
COVID-19 impact on eCommerce
Shift from offline to online purchases related to the COVID-19 pandemic
U.S.
I have shifted to online purchases
64%
Restaurant delivery / takeout
27%
Food and drink delivery
26%
Hygiene products
25%
Household cleaning
products2
22%
Health products (e.g., medicine)
18%
Clothing
24
UK
15%
Germany
56%
14%
25%
17%
14%
11%
52%
92%
13%
36%
9%
49%
12%
64%
8%
55%
13%
12%
28%
20%
Books
11%
Games
11%
9%
10%
Hobby supplies
11%
9%
10%
11%
China1
32%
13%
Video
9%
5%
7%
Music
Consumer electronics,
household appliances, furniture
Financial products and services
7%
6%
7%
7%
6%
8%
4%
3%
3%
Magazines & newspapers
3%
5%
5%
1: Survey period March 23, 2020 – May 3, 2020; 2: E.g., hand sanitizer, toilet paper
"Have you deliberately purchased any of these products or services online instead of offline because of the COVID-19 / Corona pandemic?";
multi-pick; base: n=19,259, all respondents
Sources: Statista Survey "COVID-19 Barometer 2020"; survey period March 23, 2020 – May 10, 2020
23%
20%
12%
24%
17%
22%
20%
9%
Target.com was the world’s leading online store
specialized in Toys, Hobby & DIY in 2019
Top eCommerce stores by net sales
Biggest online stores with Toys, Hobby & DIY as a main product category in 2019
target.com‘s global eCommerce net
sales: US$6.6 bn
nike.com‘s global eCommerce
net sales: US$5.2 billion
25
Sources: eCommerceDB.com
chewy.com‘s global eCommerce
net sales: US$4.8 billion
Agenda
01
Overview
03
Consumer insights
▪ Market definition
▪ Analyst opinion
▪ Market overview
▪ COVID-19 impact on eCommerce
▪ Segment overview
▪ Top eCommerce stores
▪ COVID-19 impact
▪ Revenue share by subsegment
▪ Toys & Hobby: top 10 companies by revenue
02
26
Regional overview
04
Appendix
▪ Worldwide comparison
▪ Methodology
▪ KPI comparison
▪ Product overview
▪ Top countries by region
▪ Author
We use bottom-up and top-down approaches for our
sizing of the markets’ status quo
Methodology (1/3)
Detailed analysis of the status quo in selected core
countries
We obtain the data from the Statista Consumer Market Outlook for our
46 core economies, such as the United States, China, and Germany,
through an in-depth analysis of each market. To evaluate the markets,
we use the latest data from various country-specific sources and
industry associations, survey results from our primary research (e.g., the
Statista Global Consumer Survey), third-party studies and reports, as
well as our industry knowledge. Because of the considerable amount of
information that is incorporated in the Statista Consumer Market
Outlook and all the interpretation and analysis involved in the process, a
detailed representation of the data sources for each data point is not
possible.
Market sizes are determined using a bottom-up or top-down approach
based on an individual logic for each market segment. Demand-side
factors, such as per-capita consumption, are linked to various
performance factors, such as at-home and out-of-home consumption or
average customer turnover. All markets are assessed at retail prices
including country- and product-specific sales taxes and excise duties.
Other sources, such as household budget surveys on national levels,
complement the demand-side estimates.
For detailed information regarding the methodology, please have a look
at our Consumer Market Outlook Methodology.
27
Sources: Statista Consumer Market Outlook 2020
Underlying data
Macroeconomic indicators
▪ Country-specific statistical offices and census data
▪ International organizations and associations
Market research
▪ Consumer profiling – the Statista Global Consumer Survey
▪ Exclusive representative ad hoc surveys in selected countries on
specific current topics
Key player analysis & monitoring
▪ Company profiles and key performance indicators
▪ Product and price monitoring
▪ News and trends
Studies & third-party data
▪ Market analyses and analyst opinions
▪ Annual reports and industry analyses
▪ Academic studies
We estimate the potential of non-core countries with
the help of macroeconomic and infrastructural drivers
Methodology (2/3)
Driver-based transfer of market data to non-core
countries
The market data for non-core countries is generated using algorithmic
models. To compensate for the lack of available data and to evaluate a
country’s potential, we use the performance ratios of core countries with
a similar infrastructure and similar development conditions as
benchmark values. Then we apply an algorithm-based calculation to
create market KPI estimations, using the country’s key market indicators
as drivers.
Over 100 driver data sets for 150 countries have been collected from a
variety of sources, including the International Monetary Fund (IMF), the
International Telecommunication Union (ITU), the World Bank, and many
others. The data sets either include a forecast from the source or are
forecast by Statista using trend analyses and prediction techniques
based on historical data from 2000 to 2018. The drivers are categorized
and assigned to the markets so that the top three correlating drivers
can then be selected for each market segment.
The chosen drivers do not only have the best mathematical fit, but they
must also have an actual influence on the performance of the markets. If
specific drivers are not available for one country, they can be replaced
with a set of backup economic development drivers of more general
nature.
28
Non-core country market sizing exemplified by1 the
Hungarian Cosmetics market in 2018
Step 1: Choose reference core country2
Poland
(core country)
Hungary
(non-core country)
Step 2: Compare key market indicators3
Population
Consumer spending per capita
GDP per capita
Price level index
Human development index
38.1m
US$8,174
US$14,756
44.0
0.865
9.7m
US$7,542
US$15,679
44.8
0.838
Step 3: Apply an algorithm to estimate market KPIs, using data from the
core country as base and the country’s key market indicators as drivers
Result:
Average revenue per capita
1: Simplified illustration 2: Several core countries are used to get the final results 3: Further key market indicators were used in the final
algorithm
Sources: Statista Consumer Market Outlook 2020
Poland
Hungary
(benchmark)
(KPI estimated)
US$14.04
US$13.63
Our COVID-19 forecasts build on extensive research
Methodology (3/3)
Market environment
Market shock
Economic outlook
Directly affected markets
▪ Expected impact on the general economy
(GDP, consumer spending, investment, etc.)
▪ Directly impacted by quarantine measures
(e.g., Travel & Tourism)
▪ Based on current forecasts by the IMF,
statistical offices, and our analysts
▪ Recession reaction modeled based on
analyst assessments, benchmark forecasts,
leading indicators, as well as our own surveys
Shock dissipation
▪ Revenues expected to return to long-term
trend eventually
▪ Recovery scenario in V-, U-, or L-shape,
depending on the market and country
▪ Time span needed to return to long-term
trend: over 2–5 years
▪ Based on analyst assessments and available
benchmark forecasts
Pandemic outlook
Indirectly affected markets
▪ Lockdown: phase of general quarantine
(4–10 weeks)
▪ Impacted by overall economic performance
rather than by pandemic-specific events and
measures (e.g., most consumer products)
▪ Stabilization: phase of local and individual
quarantines, gradual reopening of the
economy (12–18 months)
▪ Reconstruction: phase after vaccines and
treatments have become widely available
(from mid- to late 2021)
29
Sources: Statista Consumer Market Outlook 2020
▪ Recession reaction modeled by drawing on
historical data (e.g., national accounts,
household budget surveys, and similar
statistics)
About the Statista Consumer Market
Outlook
200+ 150
markets
countries
13
50,000+
years (2012 – 2025) interactive statistics
The Consumer Market Outlook presents the key performance
indicators sales, revenues, and prices of the most important
consumer markets worldwide. Our specialized analysts’ market
calculations are based on data from validated sources.
Accessories
4
Home &
Laundry Care
Alcoholic Drinks
Hot Drinks
▪
▪
Revenues, volume sales, prices, and forecasts
Apparel
Household
Appliances
▪
Covering the period 2012 to 2025
Consumer
Electronics
Non-Alcoholic
Drinks
Beauty &
Personal Care
OTC
Pharmaceuticals
Eyewear
Luxury Goods
Food
Tissue &
Hygiene Paper
Footwear
Tobacco
Products
Furniture
Toys & Hobby
More than 200 product categories in up to 150 countries
Find out more on www.statista.com/outlook/consumer-markets
30
About the Statista Company DB
The company analytics platform
The Company Database provides information on more than 1.5 million listed
and privately held companies and contains the most important company key
figures as well as in-depth analyses. Additionally, we offer a wide range of
extra KPIs for listed companies. Use the Company Database as a starting
point for your market assessment. It is also the perfect tool for conducting
research on basic data and provides valuable insights into foreign markets.
More than 180 countries & regions covered
Customizable industry, country & region rankings
In-depth information on over 1.5 million private
companies and more than 40,000 listed companies
Analyze your competitors and your industry
Find out more on https://www.statista.com/search/?companies
31
About the ecommerceDB
The toolbox for all eCommerce-relevant questions
ecommerceDB.com offers direct access to URL-related revenue
information together with forecasts, customizable top, country,
region, and category rankings, KPI analyses, and extensive
eCommerce-relevant contact information for over 20,000 online
stores.
In-depth analysis for over 20,000 online store URLs
Adjustable top, category, country & region
rankings
Download shop profiles for seamless processing
Direct contact to our eCommerce analysts
CONTACT US
TEL
+49 40 688 93 12 51
E-MAIL
Sina.Pohlmann@statista.com
Find out more on ecommercedb.com
32
Author
Yufei Han
Junior Analyst
y.han@statista.com
Yufei Han studied Business Administration at the University of International
Business and Economics, Beijing, (B.A.) and at the University of ErlangenNürnberg (M.Sc.). He gained a comprehensive understanding of market
structures working as a researcher for the business development department
of Siemens Healthineers. In the Consumer Market Outlook, he is mainly
responsible for electronics and durable goods.
www.statista.com