Microeconomics Economics Department National Chi Nan University Spring 2022 Lecture19 Profit maximization 1 Microeconomics, Spring 2022 Outline Economic profit Short-run profit maximization Comparative statics Long-run profit maximization Profit maximization and returns to scale Revealed profitability 2 Microeconomics, Spring 2022 Economic profit 3 A firm uses inputs j = 1…,m to make products i = 1,…n. Output levels are y1,…,yn. Input levels are x1,…,xm. Product prices are p1,…,pn. Input prices are w1,…,wm. Microeconomics, Spring 2022 The economic profit for competitive firms The competitive firm takes all output prices p1,…,pn and all input prices w1,…,wm as given constants. The economic profit generated by the production plan (x1,…,xm,y1,…,yn) is p1 y1 pn yn w1x1 wm xm. 4 Microeconomics, Spring 2022 Economic profit is a flow Output and input levels are typically flows. 流量 E.g. x1 might be the number of labor units used per hour. And y might be the number of cars produced per hour. Consequently, profit is typically a flow also; e.g. the number of dollars of profit earned per hour. 5 Microeconomics, Spring 2022 Outline Economic profit Short-run profit maximization Comparative statics Long-run profit maximization Profit maximization and returns to scale Revealed profitability 6 Microeconomics, Spring 2022 Short-run profit maximization Suppose the firm is in a short-run circumstance in ~ x x which 2 2. Its short-run production function is ~ ). y f ( x1 , x 2 7 Microeconomics, Spring 2022 Short-run profit maximization Suppose the firm is in a short-run circumstance in ~ . x2 x which 2 Its short-run production function is The firm’s fixed cost is ~ ). y f ( x1 , x 2 ~ FC w 2x 2 and its profit function is ~ . py w 1x1 w 2x 2 8 Microeconomics, Spring 2022 Short run iso-proft lines 等利潤線 A $ iso-profit line contains all the production plans that yield a profit level of $ . The equation of a $ iso-profit line is I.e. ~ py w 1x1 w 2x 2 . ~ w1 w 2x 2. y x1 p p 9 Microeconomics, Spring 2022 Short run iso-proft lines ~ w1 w 2x 2 y x1 p p has a slope of w1 p and a vertical intercept of ~ w 2x 2 . p 10 Microeconomics, Spring 2022 Short run iso-proft lines y w1 Slopes p x1 11 Microeconomics, Spring 2022 Profit-maximization The firm’s problem is to locate the production plan that attains the highest possible iso-profit line, given the firm’s constraint on choices of production plans. Q: What is this constraint? A: The production function. 12 Microeconomics, Spring 2022 Profit-maximization The short-run production function and y ~ x x technology set for 2 2. ~ ) y f ( x1 , x 2 Technically inefficient plans x1 13 Microeconomics, Spring 2022 Profit-maximization y ~ ) y f ( x1 , x 2 w1 Slopes p x1 14 Microeconomics, Spring 2022 Profit-maximization y w1 Slopes p y* * x1 15 x1 Microeconomics, Spring 2022 Profit-maximization ~ , the short-run Given p, w1 and x 2 x 2 * ~ * y profit-maximizing plan is ( x1 , x 2 , y ). w1 Slopes p y* * x1 16 x1 Microeconomics, Spring 2022 Profit-maximization ~ , the short-run Given p, w1 and x 2 x 2 * ~ * y profit-maximizing plan is ( x1 , x 2 , y ). And the maximum possible profit is . w 1 * Slopes y p * x1 17 x1 Microeconomics, Spring 2022 Profit-maximization y At the short-run profit-maximizing plan, the slopes of the short-run production function and the maximal iso-profit line are equal. w1 Slopes p y* * x1 18 x1 Microeconomics, Spring 2022 Profit-maximization At the short-run profit-maximizing plan, y the slopes of the short-run production function and the maximal iso-profit line are equal. w 1 * Slopes y p w1 MP1 p ~ , y* ) at ( x* , x 1 2 * x1 19 x1 Microeconomics, Spring 2022 Profit-maximization w1 MP1 p p MP1 w 1 p MP1 is the marginal revenue product of input 1, the rate at which revenue increases with the amount used of input 1. 邊際收益產出 If p MP1 w 1 then profit increases with x1. Ifp MP1 w 1 then profit decreases with x1. 20 Microeconomics, Spring 2022 A Cobb-Douglas example Suppose the short-run production ~ 1/ 3 . function is y x1/3 x 1 2 The marginal product of the variable y 1 2/ 3~ 1/ 3 input 1 is MP1 x1 x 2 . x1 3 The profit-maximizing condition is p * 2 / 3 ~ 1/ 3 MRP1 p MP1 ( x1 ) x 2 w1 . 3 21 Microeconomics, Spring 2022 A Cobb-Douglas example p * 2 / 3 ~ 1/ 3 Solving ( x1 ) x 2 w 1 for x1 gives 3 3w 1 * 2/ 3 ( x1 ) . ~ 1/ 3 px 2 That is, so 22 ~ 1/ 3 px 2 ( x*1 ) 2/ 3 3w 1 3/ 2 3/ 2 1/ 3 ~ p * px 2 1/2 ~ x1 x2 . 3w 1 3w 1 Microeconomics, Spring 2022 A Cobb-Douglas example * p x1 3w 1 3/ 2 1/ 2 ~ x2 The firm’s short-run demand for input ~ 1 when the level of input 2 is fixed at x 2 units. 23 Microeconomics, Spring 2022 A Cobb-Douglas example The firm’s short-run output level is thus * 1/ 3 ~ 1/3 p y ( x1 ) x 2 3w 1 * 24 1/ 2 1/ 2 ~ x2 . Microeconomics, Spring 2022 Outline Economic profit Short-run profit maximization Comparative statics Long-run profit maximization Profit maximization and returns to scale Revealed profitability 25 Microeconomics, Spring 2022 Comparative statics of short-run profitmaximization What happens to the short-run profit-maximizing production plan as the output price p changes? 26 Microeconomics, Spring 2022 Comparative statics of short-run profitmaximization The equation of a short-run iso-profit line ~ is w1 w 2x 2 y x1 p p so an increase in p causes -- a reduction in the slope, and -- a reduction in the vertical intercept. 27 Microeconomics, Spring 2022 Comparative statics of short-run profitmaximization y ~ ) y f ( x1 , x 2 y* w1 Slopes p * x1 28 x1 Microeconomics, Spring 2022 Comparative statics of short-run profitmaximization y ~ ) y f ( x1 , x 2 y* w1 Slopes p * x1 29 x1 Microeconomics, Spring 2022 Comparative statics of short-run profitmaximization y ~ ) y f ( x1 , x 2 y* w1 Slopes p * x1 30 Microeconomics, Spring 2022 x1 The change of the output price 31 An increase in p, the price of the firm’s output, causes an increase in the firm’s output level y (the firm’s supply curve slopes upward) an increase in the level of the firm’s variable input x (the firm’s demand curve for its variable input shifts outward). Microeconomics, Spring 2022 A Cobb-Douglas example The Cobb-Douglas example: When 1/ 3 ~ 1/ 3 y x1 x 2 then the firm’s short-run demand for its variable input 1 is * p x1 3w 1 p y 3w 1 * 32 3/ 2 1/ 2 ~ x2 1/ 2 and its short-run supply is ~ 1/ 2 . x 2 Microeconomics, Spring 2022 A Cobb-Douglas example The Cobb-Douglas example: When 1/ 3 ~ 1/ 3 y x1 x 2 then the firm’s short-run demand for its variable input 1 is * p x1 3w 1 3/ 2 1/ 2 ~ x2 1/ 2 and its short-run supply is p ~ 1/ 2 y x2 . 3w 1 x*1 increases as p increases. * y increases asMicroeconomics, p increases. 33 Spring 2022 * The change of the input price What happens to the short-run profit-maximizing production plan as the variable input price w1 changes? 34 Microeconomics, Spring 2022 The change of the input price The equation of a short-run iso-profit line ~ is w1 w 2x 2 y x1 p p so an increase in w1 causes -- an increase in the slope, and -- no change to the vertical intercept. 35 Microeconomics, Spring 2022 The change of the input price y ~ ) y f ( x1 , x 2 y* w1 Slopes p * x1 36 x1 Microeconomics, Spring 2022 The change of the input price y ~ ) y f ( x1 , x 2 y* w1 Slopes p * x1 37 x1 Microeconomics, Spring 2022 The change of the input price y ~ ) y f ( x1 , x 2 w1 Slopes p y* * x1 38 x1 Microeconomics, Spring 2022 The change of the input price 39 An increase in w1, the price of the firm’s variable input, causes a decrease in the firm’s output level (the firm’s supply curve shifts inward), and a decrease in the level of the firm’s variable input (the firm’s demand curve for its variable input slopes downward). Microeconomics, Spring 2022 A Cobb-Douglas example The Cobb-Douglas example: When 1/ 3 ~ 1/ 3 y x1 x 2 then the firm’s short-run demand for its variable input 1 is * p x1 3w 1 p y 3w 1 * 40 3/ 2 1/ 2 ~ x2 and its short-run 1/ 2 supply is ~ 1/ 2 . x 2 Microeconomics, Spring 2022 A Cobb-Douglas example The Cobb-Douglas example: When 1/ 3 ~ 1/ 3 y x1 x 2 then the firm’s short-run demand for its variable input 1 is * p x1 3w 1 * y x*1 3/ 2 1/ 2 ~ x2 and its short-run 1/ 2 supply is p ~ 1/ 2 x2 . 3w 1 decreases as w1 increases. * y decreases asMicroeconomics, w1 increases. 41 Spring 2022 Outline Economic profit Short-run profit maximization Comparative statics Long-run profit maximization Profit maximization and returns to scale Revealed profitability 42 Microeconomics, Spring 2022 Long-run profit-maximization 43 Now allow the firm to vary both input levels. Since no input level is fixed, there are no fixed costs. Microeconomics, Spring 2022 Long-run profit-maximization Both x1 and x2 are variable. Think of the firm as choosing the production plan that maximizes profits for a given value of x2, and then varying x2 to find the largest possible profit level. 44 Microeconomics, Spring 2022 Long-run profit-maximization The equation of a long-run iso-profit line is w1 w 2x 2 y x1 p p so an increase in x2 causes -- no change to the slope, and -- an increase in the vertical intercept. 45 Microeconomics, Spring 2022 Long-run profit-maximization y y f ( x1 , x2 ) x1 46 Microeconomics, Spring 2022 Long-run profit-maximization y y f ( x1 , 3x2 ) y f ( x1 , 2x 2 ) y f ( x1 , x2 ) Larger levels of input 2 increase the productivity of input 1. 47 Microeconomics, Spring 2022 x1 Long-run profit-maximization y y f ( x1 , 3x2 ) y f ( x1 , 2x 2 ) y f ( x1 , x2 ) The marginal product of input 2 is diminishing. Larger levels of input 2 increase the productivity of input 1. 48 Microeconomics, Spring 2022 x1 Long-run profit-maximization p MP1 w 1 0 for each short-run y production plan. y f ( x1 , 3x2 ) y f ( x1 , 2x 2 ) y* ( 3x 2 ) y* ( 2x 2 ) y f ( x1 , x2 ) * y ( x 2 ) 49 x*1 ( x2 ) x*1 ( 3x2 ) x*1 ( 2x2Microeconomics, ) Spring 2022 x1 Long-run profit-maximization p MP1 w 1 0 for each short-run y production plan. y f ( x1 , 3x2 ) y f ( x1 , 2x 2 ) y* ( 3x 2 ) y* ( 2x 2 ) * y ( x 2 ) 50 y f ( x1 , x2 ) The marginal product of input 2 is diminishing so ... x*1 ( x2 ) x*1 ( 3x2 ) x*1 ( 2x2Microeconomics, ) Spring 2022 x1 Long-run profit-maximization p MP1 w 1 0 for each short-run y production plan. y f ( x1 , 3x2 ) y f ( x1 , 2x 2 ) y* ( 3x 2 ) y* ( 2x 2 ) * y ( x 2 ) 51 y f ( x1 , x2 ) the marginal profit of input 2 is diminishing. x*1 ( x2 ) x*1 ( 3x2 ) x*1 ( 2x2Microeconomics, ) Spring 2022 x1 The conditions for long-run profit maximization Profit will increase as x2 increases so long as the marginal profit of input 2 p MP2 w 2 0. The profit-maximizing level of input 2 therefore satisfies p MP2 w 2 0. 52 Microeconomics, Spring 2022 The conditions for long-run profit maximization Profit will increase as x2 increases so long as the marginal profit of input 2 p MP2 w 2 0. The profit-maximizing level of input 2 therefore satisfies p MP2 w 2 0. 53 And p MP1 w 1 0 is satisfied in any short-run, so ... Microeconomics, Spring 2022 The conditions for long-run profit maximization The input levels of the long-run profit-maximizing plan satisfy p MP1 w 1 0 p MP2 w 2 0. That is, marginal revenue equals marginal cost for all inputs. 54 Microeconomics, Spring 2022 A Cobb-Douglas example The Cobb-Douglas example: When 1/ 3 ~ 1/ 3 y x1 x 2 then the firm’s short-run demand for its variable input 1 is * p x1 3w 1 3/ 2 1/ 2 ~ x2 and its short-run 1/ 2 supply is p ~ 1/ 2 y x2 . 3w 1 Short-run profit is therefore … * 55 Microeconomics, Spring 2022 A Cobb-Douglas example py* w1 x1* w2 x2 1/ 2 p p 3w1 x 1/2 2 1/ 2 p p 3w1 p w1 3w1 3/ 2 x1/2 2 w2 x2 1/2 x 1/2 2 p p w1 3w1 3w1 x1/2 2 w2 x2 1/ 2 2p p 3 3w1 1/ 2 4p 27 w 1 3 56 x1/2 2 w2 x2 x1/2 2 w2 x2 . Microeconomics, Spring 2022 A Cobb-Douglas example 1/ 2 3 4p ~ 1/ 2 w x ~ . x 2 2 2 27w 1 What is the long-run profit-maximizing level of input 2? Solve 1/ 2 3 1 4p ~ 1/ 2 w 0 ~ x 2 2 x 2 2 27w 1 to get 57 ~ x* x 2 2 p3 27w 1w 2 2 . Microeconomics, Spring 2022 A Cobb-Douglas example What is the long-run profit-maximizing input 1 level? Substitute x*2 p 3 27w 1w 2 2 into * p x1 3w 1 to get 58 Microeconomics, Spring 2022 3/ 2 ~ 1/ 2 x 2 A Cobb-Douglas example What is the long-run profit-maximizing input 1 level? Substitute x*2 p 3 into 27w 1w 2 2 * p x1 3w 1 3/ 2 ~ 1/ 2 x 2 to get * p x1 3w 1 59 3 / 2 p 2 27w 1w 2 3 1/ 2 p 3 2 27w 1 w 2 Microeconomics, Spring 2022 . A Cobb-Douglas example What is the long-run profit-maximizing output level? Substitute x*2 p 3 27w 1w 2 2 p into y 3w 1 * to get 60 Microeconomics, Spring 2022 1/ 2 ~ 1/2 x 2 A Cobb-Douglas example What is the long-run profit-maximizing output level? Substitute x*2 p p into y 3w 1 3 * 27w 1w 2 2 1/ 2 ~ 1/2 x 2 to get * p y 3w 1 61 1/ 2 27w 1w 22 p 3 1/ 2 p2 . 9 w 1w 2 Microeconomics, Spring 2022 A Cobb-Douglas example So given the prices p, w1 and w2, and the production function y x1/ 3x1/ 3 1 2 the long-run profit-maximizing production plan is 3 3 2 p p p . ( x*1 , x*2 , y* ) , , 27w 12 w 2 27w 1w 22 9 w 1w 2 62 Microeconomics, Spring 2022 Outline Economic profit Short-run profit maximization Comparative statics Long-run profit maximization Profit maximization and returns to scale Revealed profitability 63 Microeconomics, Spring 2022 Profit-maximization and returns to scale If a competitive firm’s technology exhibits decreasing returns-to-scale then the firm has a single long-run profitmaximizing production plan. 64 Microeconomics, Spring 2022 Decreasing return to scale y y f(x) y* Decreasing returns-to-scale x* 65 Microeconomics, Spring 2022 x Profit-maximization and returns to scale If a competitive firm’s technology exhibits exhibits increasing returns-to-scale then the firm does not have a profit-maximizing plan. 66 Microeconomics, Spring 2022 Increasing returns to scale y y f(x) y” y’ Increasing returns-to-scale x’ 67 x” Microeconomics, Spring 2022 x Increasing returns to scale So an increasing returns-to-scale technology is inconsistent with firms being perfectly competitive. 68 Microeconomics, Spring 2022 Constant returns to scale What if the competitive firm’s technology exhibits constant returns-to-scale? 69 Microeconomics, Spring 2022 Constant returns to scale y y f(x) y” Constant returns-to-scale y’ x’ 70 x” Microeconomics, Spring 2022 x Constant returns to scale So if any production plan earns a positive profit, the firm can double up all inputs to produce twice the original output and earn twice the original profit. 71 Microeconomics, Spring 2022 Constant returns to scale Therefore, when a firm’s technology exhibits constant returns-to-scale, earning a positive economic profit is inconsistent with firms being perfectly competitive. Hence constant returns-to-scale requires that competitive firms earn economic profits of zero. 72 Microeconomics, Spring 2022 Constant returns to scale y y f(x) =0 y” Constant returns-to-scale y’ x’ 73 x” Microeconomics, Spring 2022 x Outline Economic profit Short-run profit maximization Comparative statics Long-run profit maximization Profit maximization and returns to scale Revealed profitability 74 Microeconomics, Spring 2022 Revealed profitability 顯示性獲利 Consider a competitive firm with a technology that exhibits decreasing returns-to-scale. For a variety of output and input prices we observe the firm’s choices of production plans. What can we learn from our observations? 75 Microeconomics, Spring 2022 Revealed profitability If a production plan (x’,y’) is chosen at prices (w’,p’) we deduce that the plan (x’,y’) is revealed to be profitmaximizing for the prices (w’,p’). 76 Microeconomics, Spring 2022 Revealed profitability ( x , y ) is chosen at prices ( w , p ) y w Slope p y x 77 Microeconomics, Spring 2022 x Revealed profitability ( x , y ) is chosen at prices ( w , p ) so y ( x , y ) is profit-maximizing at these prices. w Slope p y x 78 Microeconomics, Spring 2022 x Revealed profitability ( x , y ) is chosen at prices ( w , p ) so y ( x , y ) is profit-maximizing at these prices. w Slope p y y ( x , y ) would give higher profits, so why is it not chosen? x 79 x Microeconomics, Spring 2022 x Revealed profitability ( x , y ) is chosen at prices ( w , p ) so y ( x , y ) is profit-maximizing at these prices. w Slope p y y ( x , y ) would give higher profits, so why is it not chosen? Because it is not a feasible plan. x 80 x Microeconomics, Spring 2022 x Revealed profitability ( x , y ) is chosen at prices ( w , p ) so y ( x , y ) is profit-maximizing at these prices. w Slope p y y ( x , y ) would give higher profits, so why is it not chosen? Because it is not a feasible plan. x x So the firm’s technology set must lie under the 81 Microeconomics, Spring 2022 iso-profit line. x Revealed profitability ( x , y ) is chosen at prices ( w , p ) so y ( x , y ) is profit-maximizing at these prices. w Slope p y y The technology set is somewhere in here x x So the firm’s technology set must lie under the 82 Microeconomics, Spring 2022 iso-profit line. x Revealed profitability ( x , y ) is chosen at prices ( w , p ) so y ( x , y ) maximizes profit at these prices. w Slope p ( x , y ) would provide higher y profit but it is not chosen y x x x 83 Microeconomics, Spring 2022 Revealed profitability ( x , y ) is chosen at prices ( w , p ) so y ( x , y ) maximizes profit at these prices. w Slope p y ( x , y ) would provide higher y profit but it is not chosen because it is not feasible x x x 84 Microeconomics, Spring 2022 Revealed profitability ( x , y ) is chosen at prices ( w , p ) so y ( x , y ) maximizes profit at these prices. w Slope p y ( x , y ) would provide higher y profit but it is not chosen because it is not feasible so the technology set lies under the iso-profit line. x x x 85 Microeconomics, Spring 2022 Revealed profitability ( x , y ) is chosen at prices ( w , p ) so y ( x , y ) maximizes profit at these prices. w Slope p y The technology set is also somewhere in here. y x x x 86 Microeconomics, Spring 2022 Revealed profitability The firm’s technology set must lie under y both iso-profit lines y y x 87 x Microeconomics, Spring 2022 x Revealed profitability The firm’s technology set must lie under y both iso-profit lines y The technology set is somewhere in this intersection y x 88 x Microeconomics, Spring 2022 x Revealed profitability Observing more choices of production plans by the firm in response to different prices for its input and its output gives more information on the location of its technology set. 89 Microeconomics, Spring 2022 Revealed profitability The firm’s technology set must lie under y all the iso-profit lines ( w , p ) ( w , p ) y y ( w , p ) y x 90 x x Microeconomics, Spring 2022 x Revealed profitability The firm’s technology set must lie under y all the iso-profit lines ( w , p ) ( w , p ) y y ( w , p ) y x 91 x x Microeconomics, Spring 2022 x Revealed profitability The firm’s technology set must lie under y all the iso-profit lines ( w , p ) ( w , p ) y y ( w , p ) y f(x) y x 92 x x Microeconomics, Spring 2022 x Revealed profitability What else can be learned from the firm’s choices of profit-maximizing production plans? 93 Microeconomics, Spring 2022 Revealed profitability The firm’s technology set must lie under y all the iso-profit lines ( w , p ) ( w , p ) ( x , y ) is chosen at prices ( w , p ) so y p y w x p y w x . ( x , y ) is chosen at prices y ( w , p ) so p y w x p y w x . x 94 x Microeconomics, Spring 2022 x Revealed profitability p y w x p y w x and p y w x p y w x so p y w x p y w x and p y w x p y w x . Adding gives ( p p ) y ( w w ) x ( p p ) y ( w w ) x . 95 Microeconomics, Spring 2022 Revealed profitability ( p p ) y ( w w ) x ( p p ) y ( w w ) x so (p p )( y y ) ( w w )( x x ) That is, p y w x is a necessary implication of profitmaximization. 96 Microeconomics, Spring 2022 Revealed profitability p y w x is a necessary implication of profitmaximization. Suppose the input price does not change. Then w = 0 and profit-maximization implies py 0; i.e., a competitive firm’s output supply curve cannot slope downward. 97 Microeconomics, Spring 2022 Revealed profitability p y w x is a necessary implication of profitmaximization. Suppose the output price does not change. Then p = 0 and profit-maximization implies 0 w x; i.e., a competitive firm’s input demand curve cannot slope upward. 98 Microeconomics, Spring 2022