GOOGLE COMPLIAN CE CHECKLIST CONTACT US PAGE 3 Contact Us Page Must-Haves ● Business Name ● Business Address ● Business Phone Number Additional Requirements ● Business Email Address ● Hours of Operation ● Setting Expectations RETURNS & REFUNDS PAGE ● Make it very clear if you accept returns or not ● Your refund policy must be uniform across the site ● Put a link to the Returns & Refunds page in your footer ● Indicate who is ELIGIBLE to request a return and refund ● Clearly outline the process for initiating a return ● Give details about how long after an event the buyer can expect to receive their refund ● Include how the money will be sent back to the buyer Bonus Tips ● Don’t be too vague. Provide clear, dry information on this page in particular that answers what buyers want to quickly know. ● If you mention to provide your email address, make sure that it is clearly and correctly indicated on this page. ● Don’t add too much flowery language and other unnecessary marketing fluff-speak. Privacy Policy 7 Factors Google Reviews in Privacy Policy Pages ● What information is collected (example: Name, Address, Email, Phone number, Credit Card Information) ● ● ● ● Why it’s collected Who that information is shared with How the information is kept secure and for how long Which methods you use to collect it (example: forms, newsletter signups, checkouts, client communications) ● How people can opt out or delete the information gathered about them ● Does this all adhere to the country of sale TERMS & CONDITIONS PAGE 6 things you should have in your Terms & Conditions ● ● ● ● ● ● Defining the acceptance of the agreement Limitation of liability or disclaimers Intellectual property rights Termination Notification of changes Contact information SHIPPING POLICY PAGE 3 critical elements you should have on your shipping policy page ● Delivery zones ● Shipping costs and additional costs if shipping across borders (example: customs, duties or import tax) ● Shipping time (including: handling time, transit time, cut-off time) PRODUCT PAGE ↓ added to the file zip. CHECKOUT PAGE ● ● ● ● List all the payment methods you accept before checkout State the full expense a user will bear before and after purchase Set up an SSL certificate Don’t create restrictions on purchases based on a user’s IP address ADDITIONAL REQUIREMENTS & ADVICE ● Improve your website’s speed. (use PageSpeed Insights to measure your website speed) ● Optimize your images. (use tinyjpg.com to compress image files) ● Pick a theme for your store that’s built for speed. ● DO NOT use content that is already published online for yourself. ● Don’t mention COVID-19 on your website if you can help it. ● Use your site footer to its maximum as far as compliance goes. ● Get someone to proofread your site content. ● DON'T TRY TO GAME GOOGLE.