3Cs Assessment Tool
Analyse the 3Cs information that relates to your company. (Word count: 600 words
+/-10%) Refer to the tasks in the assessment handbook. Hint: The 3Cs affect the
organisation’s value creation.
Company (Analyse the factors that relate to your business, its structure, its
capabilities/resources and its purpose) – Word count guide: 200 words (+/- 10%)
Customers (Analyse the factors that relate to your customers such as who,
their needs/wants and how well your product/service meets their needs/wants) –
Word count guide: 200 words (+/-10%)
Competitors (Analyse your organisation’s competitors considering direct
and indirect competitors) – Word count guide: 200 words (+/-10%)
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