Copywriting Frameworks with
ChatGPT
Understand how to use ChatGPT with different copywriting frameworks to enhance your
copywriting skills and experience increased engagement and conversions.
Copywriting frameworks are structures or templates that guide writers in creating effective and
persuasive copy for various marketing purposes. There are several copywriting frameworks, and
some of the most popular ones include:
•
AIDA: Attention, Interest, Desire, Action. This framework focuses on creating copy that
captures the reader's attention, builds their interest in the product or service, creates a
desire for it, and ultimately drives them to take action.
•
PAS: Problem, Agitation, Solution. This framework starts by identifying the reader's
problem, then agitates it to create a sense of urgency before providing a solution to the
problem.
•
FAB: Features, Advantages, Benefits. This framework focuses on highlighting the
product or service's features, explaining the advantages they provide, and showing how
those advantages benefit the customer.
•
4Ps: Promise, Picture, Proof, Push. This framework starts with making a promise to the
reader, then creating a picture in their mind of the product or service, providing proof of
its effectiveness, and finally pushing them to take action.
•
Before-After-Bridge: This framework starts by painting a picture of the customer's
current situation, then highlighting the benefits of the product or service before bridging
the gap between the two and showing how the product or service can improve the
customer's life.
•
The StoryBrand Framework: This framework uses storytelling to create a compelling
narrative that positions the customer as the hero and the product or service as the solution
to their problems.
•
The 5 Cs: Customer, Company, Category, Competition, and Context. This framework
encourages writers to consider these five elements when crafting their copy to ensure
they are effectively targeting their ideal customer.
•
The 7 Ps: Product, Price, Promotion, Place, People, Process, and Physical Evidence. This
framework is often used in marketing to analyze and optimize a business's overall
marketing mix.
•
Problem-Agitate-Solve-Promise (PASP): This framework is similar to PAS but includes
a promise to the reader of what they will receive after they take action.
•
The 5 Ws and H: Who, What, When, Where, Why, and How. This framework helps
writers to ensure they are providing complete and relevant information in their copy.
•
The FABIO Framework: Features, Advantages, Benefits, Images, and Offers. This
framework emphasizes the importance of including strong visuals and compelling offers
in addition to highlighting the features, advantages, and benefits of a product or service.
•
The 4 U's: Urgent, Unique, Useful, and Ultra-Specific. This framework encourages
writers to create copy that is urgent, stands out from competitors, provides value, and is
highly targeted to their audience.
•
The SLAP Framework: Stop, Look, Act, Purchase. This framework focuses on creating
copy that interrupts the reader's normal thought process, captures their attention,
motivates them to take action, and ultimately leads to a purchase.
•
The Four Ps of Persuasion: Power, Promise, Picture, and Proof. This framework
emphasizes the importance of creating copy that showcases the power of the product or
service, makes a promise to the reader, paints a picture of how the product or service can
benefit them and provides proof that it works.
•
The Four Es: Engage, Educate, Excite, and Empower. This framework emphasizes the
importance of engaging the reader, educating them about the product or service, exciting
them about its potential benefits, and empowering them to take action.
•
The I-A-D-A-R Framework: Interrupt, Attention, Interest, Desire, Action, and Reward.
This framework is similar to AIDA but includes a focus on rewarding the reader for
taking action.
This would be an example prompt:
Write a 3 part email series in the style of the copywriting framework known as The Four Ps of
Persuasion. (then the details about what the emails should be about)
Each of these frameworks can be adapted and customized to suit the specific needs of the writer
and the marketing campaign they are working on.
Worksheet
To access the Google Doc of these Frameworks, go HERE