Designing Experiences
J. Robert Rossman
and Mathew D. Duerden
In an increasingly experience-driven economy, companies
that deliver great experiences thrive, and those that
do not die. Yet many organizations face difficulties
implementing a vision of delivering experiences beyond
the provision of goods and services while students and
aspiring professionals struggle to piece together the
principles of experience design from disparate, often
disconnected disciplines and approaches.
In this book, J. Robert Rossman and Mathew D. Duerden
present a comprehensive and accessible introduction
to experience design. They synthesize the fundamental
theories and methods from multiple disciplines and lay out
a process for designing experiences from start to finish.
Rossman and Duerden challenge us to reflect on what
makes a great experience from the user’s perspective,
drawing attention to both the macro and micro levels. They
present interdisciplinary research underlying key concepts
such as memory, intentionality, and dramatic structure
in a down-to-earth style. Designing Experiences features
detailed instructions and numerous real-world examples
that clarify theoretical principles, making it useful for
students and professionals. An invaluable overview of a
growing field, the book provides readers with the tools
they need to design innovative and indelible experiences.
J. ROBERT ROSSMAN is professor and dean emeritus
at the College of Applied Science and Technology at
Illinois State University. He is coauthor of Recreation
Programming: Designing and Staging Leisure Experiences
(seventh edition, 2015).
MATHEW D. DUERDEN is associate professor in the
department of experience design and management at the
Marriott School of Business at Brigham Young University.
“Designing Experiences provides a much-needed
evolution in the delivery and execution of programs,
services, products, and experiences. Rossman and
Duerden
present
a
contemporary
approach
to
experience design, journey mapping, and design
thinking that helps us understand the complexity of
designing experiences. Moreover, the book offers
a refreshing resource, targeting multiple academic
disciplines that will benefit greatly from Rossman
and Duerden’s framework and conceptualization of
experience design.”
—William W. Hendricks, Professor and Department
Head, Experience Industry Management Department,
California Polytechnic State University
$30.00 / £24.00 cloth · 978-0-231-19168-5
$29.99 / £24.00 ebook · 978-0-231-54951-6
COMING IN JULY 2019 224 pages
Columbia Business School Publishing
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