BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE, Pilani Pilani Campus Instruction Division BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE, PILANI INSTRUCTION DIVISION FIRST SEMESTER 2023-2024 Course Handout (Part II) Date: 11/08/2023 In addition to part-I (General Handout for all courses appended to the timetable) this portion gives further specific details regarding the course. Course No. : Course Title : Instructor-in- Charge : HSS F 227 Cross Cultural Skills PUSHP LATA Sugandha Bhatnagar Scope and objective of the course: 1. Providing insights into intercultural communication with powerful and deeply held views from multiple cultures. 2. Familiarizing the students how to undertake that critical self-reflection which may lead to better appreciation of the cultural diversity possessed by communities worldwide. 3. Bringing into the discussions, the experiences of intercultural communication, knowledge of the field of communication studies and mass communication, and perceptions of intercultural communication as a woman and as men from diverse ethnic, racial and cultural backgrounds. Learning Outcomes After doing this course the students will be able to: 1. Understand cross-cultural communication and its different dimensions based on national cultures, as propounded by Geert Hofstede and Edward T. Hall, as well as comparative study of various theories developed later, by researchers like Trompenaars & Hampden-Turner. 2. Gain a comprehensive understanding of how and why cultural groups differ and the nuances of cross-cultural teams. 3. Develop sensitivity to cultural variations in thinking, feeling, and behaving and adapting the same for cross-cultural communication effectiveness. 4. Learn management and interpersonal skills to reckon, predict, and leverage cultural differences. 5. Develop an appreciation for the global mindset vis-à-vis Indian cultural identity. 6. Know more about diverse national cultures and countries from class projects and presentations. Please Do Not Print Unless Necessary BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE, Pilani Pilani Campus Instruction Division 2 Text Book (i) Madhavan, Shobhana, 2016, Cross Cultural Management, 2nd Edition, New Delhi: Oxford University Press. 3 Reference Books: (ii) Patel, Fay, Mingshen Li and Prahalad Sooknawan, 2011, Intercultural Communication, Sage Publication New Delhi India Pvt. Ltd. (iii) Maude, Barry, 2011, Managing Cross-Cultural Communication: Principles and Practice, Palgrave Macmillan. (iv) Novinger, Tracy, 2001, Intercultural Communication: A Practical Guide, University of Texas Press (v) Beamer, 2011, Intercultural communication in Global Workplace, Tata Mcgraw Hill Education Private Limited (vi) Gudykunst, William B., Cross-Cultural and Intercultural Communication, Sage Publications 4 Course Plan: Lectures LEC MODULES T . NO. 1 Orientation 2-4 Overview of Intercultural Communication REF./T O TEXT CHAP. Handout LEARNING OUTCOMES 1 Understanding what is intercultural communication, the basic concepts, issues and other perspectives Video: 1. Cross-cultural communication | Pellegrino Riccardi | Discussing the operational modalities of the course EDxBergen: https://www.youtube.com/watch?v=YMyofREc5Jk 2. Hofstede's 6D Model of National Culture - Simplest Explanation Ever https://www.youtube.com/watch?v=TF47NnxACdg 3. Dr Fons Trompenaars on Culture https://www.youtube.com/watch?v=JqNI8le1bF4 4. Halls classification of cultures https://www.youtube.com/watch?v=D73B2rv0w9I Please Do Not Print Unless Necessary BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE, Pilani Pilani Campus Instruction Division 5-6 Globe Project Reading material GLOBE PROJECT - Robert J House 7 Classroom Activity Body Language across Cultures Intercultural Communication in the Global Workplace Classroom Discussion TBA Know thy culture 8-9 10-12 13 Video: Learn a new culture | Julien S. Bourrelle | TEDxArendal 2 and 3 Understanding the Importance of intercultural competence at workplace and developing intercultural competence on professional front. British Comedy Series TBA Mind Your Language, a British comedy series from the 1970s 14-16 Classroom Activity 17-18 Critical Issue in 9 and 10 Intercultural Communication: Practice Challenges and Barriers 19-21 Classroom TBA Activity 22- 24 Culture and 4 Marketing Vision Board: Knowing the other 25-27 Classroom Activity 28-30 Negotiation TBA Team Presentation 5 Understanding the deep structures of culture and how the deep-seated values and beliefs of a culture affects negotiation. Knowing the negotiating styles that characterize different countries and offers a few tips for successful international negotiation. Understanding some critical issues in intercultural communication and strategies to communicate effectively. Reference to the conceptual frameworks and provide examples from real life situations Video: Humor and culture in international business | Chris Smit | TEDxLeuven Classroom Discussions on movie, The Last Samurai; Bend It Like Beckham Understanding the importance of culture in Marketing; the influence of history, geography and politics on culture and marketing. Applying the knowledge while doing market research by following the 4 Ps of Marketing, namely product, place, price and promotion. Videos: Managing Cross Cultural Remote Teams | Ricardo Fernandez | TEDxIESEBarcelona Please Do Not Print Unless Necessary BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE, Pilani Pilani Campus Instruction Division 31-32 Classroom Activity TBA Classroom Discussions: Videos: 1. Cultural difference in business | Valerie Hoeks |TEDxHaarlem 2. Intercultural Miscommunication Exercise Chapman Intercultural Short Film - Intercultural negotiation 33-35 International Human Resource Management 36-37 Classroom Activity Managing 38-39 Global Team 7 Understanding the cultural dimension of human resource management. TBA Case Study 8 and 9 Understanding the influence of culture on team development by knowing task strategies and process strategies of group work. Know the challenges of culturally diversified teamwith special focus on virtual teams. Apply the knowledge to create effective teams. Concept JAM 40-41 Classroom Activity 42 Summing up TBA Feedback and suggestions 5. Cross Cultural Blogs: For reading Cross cultural business blunders Lack of cross cultural awareness can cost a business big How cutlure and communication impact global teams 6. Evaluation Scheme: EC.N o. Components Duration Date & Time Weightage Nature of Component 1 Mid Sem 90 mts. TBA 30% CB 2. Classroom Activities To be announced Class hour/ take home 40% OB/ CB Please Do Not Print Unless Necessary BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE, Pilani Pilani Campus Instruction Division 5. Comprehensive 3 hrs TBA 30% OB/ CB 7. Make-up policy: Make Up- subject to prior permission. 8. Chamber Consultation Hour: TBA 9. Closed Book Test: No reference material of any kind will be permitted inside the exam hall. 10. Open Book Exam: Use of any printed / written reference material (books and notebooks) will be permitted inside the examination hall. Loose sheets of paper will not be permitted. No exchange of material will be allowed. 11. Notices: Notices, if any, concerning the course will be displayed on Nalanda. Instructor-in-charge HSS F 227 Please Do Not Print Unless Necessary
