A results obsessed, global performance marketing and digital advertising company www.firstpage.hk BRAND VALUE To be the best, it helps working with the best Nothing outsourced 5 All members of our execution & account servicing teams are Google Black Belt Certified 2 Extensive pre-campaign & strategy session 6 SENTR > Our self-developed project management tool 3 Bespoke Strategy that fits your business needs 7 Google Premier Partner top 3% of global agencies 4 All data are yours to keep forever 8 Unbeatable quarterly performance milestones 1 Your global performance marketing partner that answers to its clients, not its shareholders. 10 companies, operating in 11 countries, 3,200 clients, 1600+ talent. OUR TEAM The only thing better than our good looks is our digital marketing knowledge. Nick Fei Gary Alan Stephanie Hector W. Founder Managing Director General Manager Digital Strategist Team Lead Group Account Director Enterprise Digital Marketing Team Lead Yan Hector L. William Kevin Os Rita Digital Marketing Team Lead SEO Team Lead Performance Media Team Lead Digital Designer Head Of Content Chief Financial Controller OUR TEAM Your digital marketing strategist YC Tsao Huron Mak Stella So Sally Cheung Carrie Wong HK Enterprise Digital Strategist Senior Digital Strategist Digital Strategist Digital Strategist Digital Strategist Think of me as a coach, and I'm here to help you and your business win the game by achieving solid, consistent Constantly curious about alleviating pain points and driving growth for businesses - I approach every situation Marketing establishes dynamic relationships to drive future business opportunities. As a creative marketer skilled I am a seasoned digital marketer with extensive experience in SME and E-commerce. I bring a wealth of knowledge and expertise to the A specialist within digital marketing, my vast experience and understanding on business objectives allows me to create results. Are you ready to RUN? with an entrepreneurial mindset in order to accomplish individual company goals and provide comprehensive solutions to their digital problems. at analyzing market trends and customer needs, I am here to give you a hand in developing highly-effective and targeted marketing campaigns. In essence, achieving your business goal comes first. table, honed through years of working experience in world’s largest e-commerce platform. I am well-versed in all aspects of digital marketing and am eager to put my skills to work for your business. the perfect model to help businesses achieve their goals and exceed their expectations. If you’re looking for a strategic partner to help grow your business through digital marketing, I’d love to chat! PROJECT MANAGEMENT TOOL Hate admin? So do we. We’ve done something about it. Introducing SENTR™. 99% of agencies are inefficient and waste your investment on admin and careless mistakes. We’ve fixed the broken agency model. No more segregated processes and reports across different channels – Our proprietary tech, SENTR™ brings campaign management, reporting, campaign optimisation, approvals and file sharing together in one platform. Significant negotiation clout with our partners. Our network of premier partners gives us exclusive access to first in-market media products, exclusive collaboration plans and inside intel, so we can keep you ahead of your competition. Our services SEO Design SEO Baidu SEO Reputation Management CRO Social Media Materials Paid Media Paid Search (Google) Programmatic Advertising UI / UX Landing Pages Unwanted Content Removal Organic Social Media Management Content Meta Ads LinkedIn Ads WeChat Ads Premium Content Writing OUR SERVICES SEO solutions - Scope of work SEO KEYWORD CAMPAIGN 1 2 3 Managed by experienced SEO technical analyst & Content team SEO audit & best practices optimation Multiple KPI SEO campaign model SEO TRAFFIC CAMPAIGN 4 5 On-Site content & technical SEO optimization Off-Site SEO optimization And more … OUR SERVICES Ads management solutions - Scope of work META ADS GOOGLE ADS 1 2 Managed by an experienced Paid Media Specialist & Creative Designer Ad campaign strategy planning 3 Multiple KPI guarantee & optimization 4 Ad material design & content creation 5 Custom industry know-how And more … OUR SERVICES Design solution - Scope of work SOCIAL MEDIA MANAGEMENT 1 2 3 Managed by Creative Designer Customized art direction Branding strategy planning UIUX 4 5 6 Ad material design Landing page design and UIUX Shooting and video editing And more … OUR SERVICES Content management - Scope of work CONTENT WRITING REPUTATION MANAGEMENT 1 2 3 4 5 6 Bilingual content writing by experienced writers SEO content writing Premium content writing Ad copy and social post drafting Press release writing Writers knowledgeable across many industries And more … OUR CLIENTS Great brands we work with And more … TESTIMONIAL A Word from One of our goals at Google is to improve the digital maturity of Hong Kong and we partner with experienced agencies like First Page to scale that through close collaboration across our many cross-functional teams and clients. First Page is a well-established performance agency with one of the largest teams in Hong Kong. Having worked closely with them over the past few years, we have witnessed their team and business consistently grow year-on-year and we are proud to call them a Google Premier Partner, a significant title, considering we reserve this for just the top 3% of participating agencies that we work with each year! Nellie Chan Director, Google Customer Solutions CASE STUDY CATHAY PACIFIC 54 Countries SEO INCREASE ORGANIC TRAFFIC and Direct Conversion Conversion Optimization Improve conversion rate in official site CASE STUDY MAXIMAL CONCEPTS SEO SEM 9x INCREASE IN TRAFFIC for 19 restaurant brands and increase online booking rate INCREASE IN ONLINE BOOKING CONVERSIONS Brand Impression increase RETAIL | HONG KONG Decathlon Achieves 47% Increase in No. of Clicks in 1 Month Challenge Traffic mostly came from brand keywords Decathlon was receiving the majority of traffic from branded keywords but was missing out opportunities from generic search queries. Solution Search Engine Optimisation First Page guaranteed to increase their non-branded organic search traffic by 15% over 12 months with a strong focus on key growth components including generic search queries. Result 47% INCREASE IN NO. OF CLICKS IN 1 MONTH 21% INCREASE IN CTR IN 1 MONTH 124% INCREASE IN TRAFFIC (JUN-DEC 2019) E-COMMERCE | HONG KONG Microsoft E-Store got 80% of Keywords on Page 1 of Google in 12 Months Challenge Traffic mostly came from brand keywords Microsoft was receiving a majority of traffic from branded keywords but was missing out on opportunities from generic search queries. Solution Search Engine Optimization Improve the keyword ranking of generic product keywords to top 3 positions on Google Search Engine Result Pages. Examples of such keywords include product names and model numbers. Result 80% OF KEYWORDS ON PAGE 1 OF GOOGLE 79% ORGANIC TRAFFIC INCREASE 109% IN 12 MONTHS IN 12 MONTHS IN 12 MONTHS ORGANIC TRAFFIC INCREASE (EXCLUDING BRAND SEARCH QUERIES) E-COMMERCE | HONG KONG SuperCons Generated 98% Increase in Transactions in 12 Months Challenge Low visibility on Google In a competitive market, the client’s website was not ranking for generic keywords that would drive plenty of traffic and leads. Solution Search Engine Optimization By focusing on the relevant keywords, optimizing content and building quality backlinks, ranking for the site improved, traffic increased and the number of transactions doubled. Result 90% 197% 98% IN 12 MONTHS IN 12 MONTHS IN 12 MONTHS OF KEYWORDS ON PAGE 1 OF GOOGLE INCREASE IN ORGANIC TRAFFIC INCREASE IN TRANSACTIONS THANK YOU! QUESTIONS? If you have any questions about your proposal or would just like to discuss anything, here’s where you can find us + 852 2356 3230 info@firstpage.com.hk firstpage.hk Room 3503-07, 35/F, Wu Chung House, 213 Queen’s Road East, Wan Chai