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First Page Company Profile 2023

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A results obsessed, global performance marketing and digital advertising company
www.firstpage.hk
BRAND VALUE
To be the best, it helps working with the best
Nothing outsourced
5
All members of our execution & account
servicing teams are Google Black Belt Certified
2
Extensive pre-campaign & strategy session
6
SENTR > Our self-developed project
management tool
3
Bespoke Strategy that fits your
business needs
7
Google Premier Partner top 3% of global agencies
4
All data are yours to keep forever
8
Unbeatable quarterly performance milestones
1
Your global performance marketing partner
that answers to its clients, not its shareholders.
10 companies, operating in 11 countries,
3,200 clients, 1600+ talent.
OUR TEAM
The only thing better than our good looks
is our digital marketing knowledge.
Nick
Fei
Gary
Alan
Stephanie
Hector W.
Founder
Managing
Director
General
Manager
Digital Strategist
Team Lead
Group Account
Director
Enterprise Digital
Marketing
Team Lead
Yan
Hector L.
William
Kevin
Os
Rita
Digital Marketing
Team Lead
SEO
Team Lead
Performance Media
Team Lead
Digital
Designer
Head Of
Content
Chief Financial
Controller
OUR TEAM
Your digital marketing strategist
YC Tsao
Huron Mak
Stella So
Sally Cheung
Carrie Wong
HK Enterprise Digital Strategist
Senior Digital Strategist
Digital Strategist
Digital Strategist
Digital Strategist
Think of me as a coach, and
I'm here to help you and your
business win the game by
achieving solid, consistent
Constantly curious about
alleviating pain points and
driving growth for businesses
- I approach every situation
Marketing establishes
dynamic relationships to drive
future business opportunities.
As a creative marketer skilled
I am a seasoned digital marketer
with extensive experience in SME
and E-commerce. I bring a wealth
of knowledge and expertise to the
A specialist within digital
marketing, my vast experience
and understanding on business
objectives allows me to create
results. Are you ready to
RUN?
with an entrepreneurial
mindset in order to
accomplish individual
company goals and provide
comprehensive solutions to
their digital problems.
at analyzing market trends
and customer needs, I am
here to give you a hand in
developing highly-effective
and targeted marketing
campaigns. In essence,
achieving your business goal
comes first.
table, honed through years of
working experience in world’s
largest e-commerce platform. I am
well-versed in all aspects of digital
marketing and am eager to put my
skills to work for your business.
the perfect model to help
businesses achieve their goals
and exceed their expectations.
If you’re looking for a strategic
partner to help grow your
business through digital
marketing, I’d love to chat!
PROJECT MANAGEMENT TOOL
Hate admin? So do we.
We’ve done something about it.
Introducing SENTR™.
99% of agencies are inefficient and waste
your investment on admin and careless
mistakes. We’ve fixed the broken agency
model.
No more segregated processes and reports
across different channels – Our proprietary
tech, SENTR™ brings campaign management,
reporting, campaign optimisation, approvals
and file sharing together in one platform.
Significant negotiation clout
with our partners.
Our network of premier partners gives us exclusive access to
first in-market media products, exclusive collaboration plans and
inside intel, so we can keep you ahead of your competition.
Our services
SEO
Design
SEO
Baidu SEO
Reputation
Management
CRO
Social Media
Materials
Paid Media
Paid Search
(Google)
Programmatic
Advertising
UI / UX
Landing
Pages
Unwanted
Content
Removal
Organic
Social Media
Management
Content
Meta Ads
LinkedIn Ads
WeChat Ads
Premium
Content
Writing
OUR SERVICES
SEO solutions - Scope of work
SEO KEYWORD
CAMPAIGN
1
2
3
Managed by experienced SEO technical analyst
& Content team
SEO audit & best practices optimation
Multiple KPI SEO campaign model
SEO TRAFFIC
CAMPAIGN
4
5
On-Site content & technical SEO optimization
Off-Site SEO optimization
And more …
OUR SERVICES
Ads management solutions - Scope of work
META
ADS
GOOGLE
ADS
1
2
Managed by an experienced Paid Media
Specialist & Creative Designer
Ad campaign strategy planning
3
Multiple KPI guarantee & optimization
4
Ad material design & content creation
5
Custom industry know-how
And more …
OUR SERVICES
Design solution - Scope of work
SOCIAL MEDIA
MANAGEMENT
1
2
3
Managed by Creative Designer
Customized art direction
Branding strategy planning
UIUX
4
5
6
Ad material design
Landing page design and UIUX
Shooting and video editing
And more …
OUR SERVICES
Content management - Scope of work
CONTENT
WRITING
REPUTATION
MANAGEMENT
1
2
3
4
5
6
Bilingual content writing by experienced writers
SEO content writing
Premium content writing
Ad copy and social post drafting
Press release writing
Writers knowledgeable across many industries
And more …
OUR CLIENTS
Great brands we work with
And more …
TESTIMONIAL
A Word from
One of our goals at Google is to improve the digital maturity of Hong Kong and we
partner with experienced agencies like First Page to scale that through close
collaboration across our many cross-functional teams and clients. First Page is a
well-established performance agency with one of the largest teams in Hong Kong.
Having worked closely with them over the past few years, we have witnessed their
team and business consistently grow year-on-year and we are proud to call them a
Google Premier Partner, a significant title, considering we reserve this for just the
top 3% of participating agencies that we work with each year!
Nellie Chan
Director, Google Customer Solutions
CASE STUDY
CATHAY PACIFIC
54 Countries
SEO
INCREASE ORGANIC TRAFFIC and
Direct Conversion
Conversion
Optimization
Improve conversion rate in
official site
CASE STUDY
MAXIMAL CONCEPTS
SEO
SEM
9x
INCREASE IN TRAFFIC
for 19 restaurant
brands and increase
online booking rate
INCREASE IN ONLINE
BOOKING CONVERSIONS
Brand Impression
increase
RETAIL | HONG KONG
Decathlon Achieves 47% Increase
in No. of Clicks in 1 Month
Challenge
Traffic mostly came from brand keywords
Decathlon was receiving the majority of traffic from branded keywords
but was missing out opportunities from generic search queries.
Solution
Search Engine Optimisation
First Page guaranteed to increase their non-branded organic search
traffic by 15% over 12 months with a strong focus on key growth
components including generic search queries.
Result
47%
INCREASE IN NO. OF
CLICKS IN 1 MONTH
21%
INCREASE IN CTR IN
1 MONTH
124%
INCREASE IN
TRAFFIC (JUN-DEC
2019)
E-COMMERCE | HONG KONG
Microsoft E-Store got 80% of Keywords
on Page 1 of Google in 12 Months
Challenge
Traffic mostly came from brand keywords
Microsoft was receiving a majority of traffic from branded keywords
but was missing out on opportunities from generic search queries.
Solution
Search Engine Optimization
Improve the keyword ranking of generic product keywords to top 3
positions on Google Search Engine Result Pages. Examples of such
keywords include product names and model numbers.
Result
80%
OF KEYWORDS ON
PAGE 1 OF GOOGLE
79%
ORGANIC TRAFFIC
INCREASE
109%
IN 12 MONTHS
IN 12 MONTHS
IN 12 MONTHS
ORGANIC TRAFFIC INCREASE
(EXCLUDING BRAND SEARCH
QUERIES)
E-COMMERCE | HONG KONG
SuperCons Generated 98% Increase in
Transactions in 12 Months
Challenge
Low visibility on Google
In a competitive market, the client’s website was not ranking for
generic keywords that would drive plenty of traffic and leads.
Solution
Search Engine Optimization
By focusing on the relevant keywords, optimizing content and building
quality backlinks, ranking for the site improved, traffic increased and
the number of transactions doubled.
Result
90%
197%
98%
IN 12 MONTHS
IN 12 MONTHS
IN 12 MONTHS
OF KEYWORDS ON
PAGE 1 OF GOOGLE
INCREASE IN
ORGANIC TRAFFIC
INCREASE IN
TRANSACTIONS
THANK YOU!
QUESTIONS?
If you have any questions about your proposal
or would just like to discuss anything, here’s
where you can find us
+ 852 2356 3230
info@firstpage.com.hk
firstpage.hk
Room 3503-07, 35/F, Wu Chung House,
213 Queen’s Road East, Wan Chai
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